Apbil 10, 1919. 



The Florists^ Review 



Carnations and Sweet Peas in Combination at Longview Farm, Lees Summit, Mo. 



beds. It has been found that this method 

 gives excellent results, producing peas 

 of quality without injury to the carna- 

 tions. Shawyer rose is one of the spe- 

 cialties at Longyiew Farm, it having 

 proved much at home there. 



MONTEEAL, QUE. 



The Market. 



The month of April was ushered in 

 with a snowfall of about twenty-one 

 inches in less than twenty-four hours. 

 The only reminders of spring were the 

 artistic displays in the windows of the 

 local florists. As this is a most unusual 

 condition at this time of the year, it is 

 causing the growers some little anxiety, 

 as some fear that such a state of affairs, 

 preceding a holiday, will prevent their 

 plants from blooming in time; while 

 others are afraid their plants are too 

 far advanced. 



However, Easter is only two weeks 

 off, and as the sun is daily getting 

 stronger and the weather warmer, more 

 confidence is being felt. 



In another week the responsibility 

 will shift from the grower to the re- 

 tailer, but there is little cause for worry, 

 as every person purchases flowers or 

 plants at Easter, and willingly pays 

 good prices for them. 



Business seems to have slackened a 

 little in the retail trade, but in the long 

 run this has proved rather beneficial, as 

 everyone is given the chance to take 

 stock and make the necessary prepara- 

 tions to handle the Easter trade. At the 

 same time, this slackness is to be won- 



dered at, just at this particular time, 

 for all the department and dry goods 

 stores are featuring their Easter milli- 

 nery openings. While no expense is 

 spared in these fashion shows, yet little 

 of it seems to reach the florists. Who 

 is to blame! In some cities the retailor 

 finds this an extremely profitable trade, 

 coming, as it does, in a dull season. 



The display men advocate the use of 

 flowers for window trimmings, and with 

 this to urge them on, it is believed that 

 the up-to-the-minute department stores 

 will not hesitate to purchase, provided 

 the florist offers them an attractive dis- 

 play at a reasonable figure. 



Various Notes. 



Bryson 's have again opened their flo- 

 ral department and are displaying a 

 good line of cut flowers. 



Montreal florists have received a ques 

 tionnaire from Toronto regarding a re- 

 tail association. This is a step in the 

 right direction and deserves active sup- 

 port. 



The auto)nobile show opens this week 

 and local florists have received orders 

 from cerl.nin motor car manufacturers 

 for floral decorations. 



W. J. T. Ivey is receiving a quantity 

 of sweet peas and feels sure that there 

 will be -t plentiful supply of these for 

 Easter. 



The Montreal Floral Exchange, Ltd., 

 is receiving more stock than at any time 

 in the last year. Still there is no chance 

 of a glut, according to the manager, 

 :M:r. Cotter. 



Miss A. Gerneay, one of our leading 

 French-speaking florists, reports a busy 



year. She has been particularly fortu- 

 nate in receiving some exceptionally fine 

 orders from the city authorities. 



Thomas Hill is kept busy and is quite 

 optimistic as to the future of the flo- 

 rists' business. 



The Alps, a thriving flower store, re- 

 ])orts biisiMC'ss as showing a big increase 

 over last vear. 



J. A. C, 



CINCINNATI. 



The Market. 



Business is holding uj) well. Last 

 week there was a surplus in the market 

 (luring the early part and middle of the 

 week, but toward the end this cleaned 

 up fairly well. The demand from out 

 of town is extremely heavy. 



The supply of roses is fair and equal 

 to present needs. The same is true of 

 carnations. Easter lilies are in good 

 supply and are selling well. The larger 

 part of the prospective cut of this flower 

 for Easter already has been sold. Some 

 excellent callas and rubrum lilies may be 

 had. Sweet peas are in fair supply. 



Bulbous offerings include daffodils, 

 jonquils, Darwin tulips, Narcissus poet- 

 icus and frcesias. Some excellent snap- 

 dragons are coming into the market. 

 Among other offerings are orchids, pan- 

 sies, mignonette, calendulas, forget-me- 

 nots and wallflowers. 



The supply of greens is fair. Wild 

 smilax is meeting with a good demand. 



Various Notes. 



The April meeting of the Cincinnati 

 Florists' Society will be held April 14. 



