46 



The Florists^ Review 



April 10, 1919. 



YELLOW and WHITE 



DAISIES 



They are always at 

 their best at this season 

 — large flowers and long 

 stems. vVe have been 

 assured of a big cut. 



What can you buy at 

 the price that will make 

 as good a showing ? 



This is another good 

 item that you should not 

 overlook. 



VALLEY 



We will have a limited 

 supply of VALLEY for 

 Easter of a good quality. 

 Your order should reach 

 us early or we cannot 

 supply you. 



TIE LEO NIESSEN CO. 



WHOLKSALK FLORISTS 



12th and Race Sts., PHILADELrilU, PA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Roses for Easter 



We will have a splendid supply of RUSSELL, more 

 Russell than wfe have had at any holiday. Please do not 

 Older the cheaper grades and then be disappointed in the 

 length of the stem and size of the flower. 



You will find PRIMA DONNA a very satisfactory 

 rose at this season. 



Our big HADLEY will be very fine stock, in fact noth- 

 ing better is coming to the Philadelphia market. We will 

 have very few of the shorter grades; mostly long and 

 medium. 



In other Red Roses, we can offer you RICHMOND, 

 McDonald and short LIBERTY. 



We will have a nice cut of OPHELIA, but very few 

 of the shorts. 



Snapdragon 



Any quantity of Pink, 

 and also some White and 

 Yellow. 



This is one Item of 

 which we can promise you 

 a large supply. 



Our Prices 



are very moderate, and 

 you will make no mistake 

 in ordering a liberal sup- 

 ply. It is items like 

 Snapdragon that you will 

 have to depend on this 

 Easter to help make up a 

 display. 



Mention The ReTlew when you write. 



ter stock being practically all spoken 

 for, attention was called to the supply 

 for later sales, especially cyclamens, of 

 which an estimated number ( f 35,000 to 

 40,000 is being grown for next season. 

 Many will be in 5 to 7-inch pans, a 

 grand lot of plants. Among palms, Liv- 

 istona rotundifolia is conspicuous. It is 

 a satisfactory seller, giving satisfaction 

 as a house plant. Adiantum gloriosum 

 is the peer of its family. 



"Cattleyas and phalsenopsis are in 

 fine shape. We saw a specimen of the 

 latter which bore a spike that carried 

 seventy-five blooms. 



"Carnations and roses will be in 

 heavy crop around Easter. The Beau- 

 ties were especially interesting to Guy 

 W. French, of French & Salm, Union 

 Grove, Wis., who happened along, and 

 who was Beauty specialist here before 

 he left to grow the stock which has 

 brought his concern fame in the Chi- 

 cago market." 



PHILADELPHIA. 



The Market. 



The week opened poorly, but ended 

 well, despite a rainy Saturday. March 

 went out like a lion. April came in with 

 a rush that would have done credit to 

 any of the winter months. The effect 

 was to cut down production. Business 

 was fairly brisk, so prices improved. 



Carnations have shortened a little. 

 Sweet peas are apparently past the 

 height of their season. Boses are plenti- 

 ful, especially the inferior grades and 

 short stems. 



Single violets are over. Double vio- 

 lets are only in moderate supply. South- 

 ern daffodils are gone. Greenhouse- 

 grown daffodils are short of the demand. 

 There are a few tulips, mostly Darwin, 

 as yet short in stem. Snapdragon is plen- 

 tiful and fairly good. There are some 

 lupines in three colors and some lark- 

 spur, pale blue. Daisies, pansies and 

 calendulas are quite plentiful and nice. 



To return to the better flowers, Bus- 



ERGER BROS. 



WHOLESALE FLORISTS 



EASTER LILIES 



A good stock of cut lilies for Easter. Write for prices. 



ALL SEASONABLE CUT FLOWERS 



We expect to have a s^ood supply fur Easter 



1225 Race St. PHILADELPHIA 



A full line of 



all seasonable 



Cut Flowers 



CHARLES E. MEEHAN, 



5 South Mole Street, 

 PHILADELPHIA. PA. 



GREENS 



ofall kinds 



WE HAVE THE FINEST STOCK IN THE COUNTRY 

 FOR EASTER 



LILAC 



DArrODHS, FANCY PEAS, ROSES, CARNATIONS and all Seasonable Howen 



Philadelphia Cut Flowar Co.> ^^^^^'Te^.o^J'tfp.?"'^"''^'''' 



sell promises to be more plentiful and 

 good. Beauties arc in moderate supply, 

 becoming scarcer. There is a heavy sup- 

 ply of callas, but only a moderate quan- 

 tity of Easter lilies. Shipping continues 

 active. 



A Chance to Uplift. 



The next eight weeks will afford an 

 unusual opportunity for putting our 

 calling on a better plane. Will we grasp 

 it! 



On the one hand, we may go on in 

 the old way that has brought us insuf- 

 ficient returns for our work. On the 

 other hand, we can easily obtain proper 



remuneration for our labor. Howf By 

 knowing what our plants or flowers cost 

 and asking a fair price for them, a price 

 sufficient to give a sufficient profit after 

 all costs have been met. On our de- 

 cision in this matter rests the future of 

 commercial floriculture — whether it will 

 be worth while for the young men of 

 tomorrow, the schoolboys of today, to 

 go into our stores and our greenhouses, 

 or whether they will say, "No, we can 

 do better at something else," and leave 

 to us only those who are less desirable. 

 There is no need to overcharge, no need 

 to "burn" those with whom we deal. 

 There is great need of understanding 



