Apbil 10, 1919. 



The Florists^ Review 



47 



Easter Lilies 



WE will have a splendid lot of cut Lilies for Easter. We 

 believe if these were shipped in bud several days before 

 Easter you would find it much the better plan; no bruising, no 

 delays. p^jce, $35.00 per 100. 



BOOK YOUR ORDER EARLY. 

 Everything in Cut flowers. Plants, Greens, Ribbons and Supplies. 



BUSINESS HOURS: 7:00 A. M. to 5:00 P. M, 



S. S. PENNOCK COMPANY 



The Wholesale Florist* of Philadelphia 

 1608-80 Lndlow Street. PHILADELPHIA, PA. 



Newr Vork 



117 West 28th Street 



Baltimore 



Franklin and St. Paal Sts. 



Washtnetoii 



1216 H Street, N.W. 



POAUI**"* 



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Magnolia Leaves 



We have on hand, direct from 

 the Dr. H. Dux Co., fine qual- 

 ity Magnolia Leaves, brown and 

 green, every leaf perfect. 



Per carton $ 1 .75 



10 cartons 16.50 



SPHAfiNUM MOSS 



Per bale $1.50 



10 bales, at, each 1 .40 



25 bales, at, each 1 ..SO 



SHEET MOSS 



Per sack $2.50 



10 sacks, at, each 2.25 



American Bulb Co 



172N.WabasliAve. CHICAGO, ILL 



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Everything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 

 2223 N. Front St.. Philadelphia. Pa. 



values or there is great need of making 

 those with whom we deal know that 

 we do understand values. 



Here is a story that will illustrate this 

 point: There was an extremely clever 

 grower of a certain variety of plant. He 

 grew them better than anybody else. 

 He sold them so cheaply that they bare- 

 ly paid cost and left nothing over to lay 

 by for a rainy day. He was hit hard by 

 the war. His place required improve- 

 ments. He had no reserve. He went 

 out of business. Today the market price 

 of the plant he grew so well and sold so 

 cheaply is four times as much as it was 

 three years ago, when he ruled the mar- 

 ket. This is out of all proportion to the 

 advance in cost of labor and material. 

 Had that man known exactly what his 

 plants cost him and had he asked a fair 

 price for them, he would not have been 

 obliged to go out of business, but would 

 have weathered the gale. The same 



I principle applies to each and every one 

 of us. 

 A Graceful Tribute 



A motion was offered at the April 

 meeting of the Florists ' Club to increase 



EDWARD REID 



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Offers for Easter I 

 the Finest 



Ophelia, Sunburst, Shawyer and Double White 

 Killarney Roses; Sweet Peas, Carnations, Etc. 



When they're Reid's, they're right. 



I 1619-21 Ranstead St., PHILADELPHIA, PA. 



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Mention The Review when you write. 



5 



W E 

 OFFER 



VALLEY 



FOR 

 EASTER 



Double White, Ophelia and Sunburst Roses 



and aU other Cut Flowers and Qreens 



rilLADELrHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstesd Street Philadelphia, Pa. 



Mention The Review when you write. 



Prepared Magnolia Leaves 



in 



Cases or Cartons 



The 

 Rumbley Co. 



Evergreen, Ala. 



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Carnations - Callas - Sweet Peas • Pansies • Delphinium Belladonna 



WM. J. BAKERi 12 soiSifMousTreet Philadolphli, Pa. 



