APBib 10. 1919. 



The Florists' Review 



49 



II SelCiBe BiUiBaliflD (o e Hi Pmse 



The highest ideals are attained only when a lofty purpose is in view as a goal. 



That we may ever keep unfalteringly to the path of high ideals, we here place 

 before the trade those purposes which are our goal. 



We have long ago dedicated and now publicly re-dedicate our utmost effort to 

 the attainment of that goal. 



Our aim is to give to cut flower dealers a better merchandising service, in the full sense 

 of the term. That all may know what we consider ''better service" we are giving a 

 summary below: 



VALUE — In buying cut flowers value and price are sometimes 

 confused. The flowers we ship are the kind which will yield 

 to you the greatest profit, regardless of the price you pay. 

 Flowers which do not satisfy your customers are always 

 costly. When quality values are really a consideration, Ran- 

 dall's prices are the lowest. 



CONSISTENCY— The service we give you is uniform. The best 

 pleased Randall customers are those who buy regularly. 

 You can feel that you are safe in placing your regular order 

 with us. You will be treated right, not once, but always. 



ORGANIZATION — No matter how unusual your requirements or 

 extraordinary your demands, they will be filled if it is humanly 

 possible. Every man in the Cut Flower Department, from 

 , its managers, who have grown up with it, to the packers and 



wrappers, have the buyer's interest at heart. Equally im- 

 portant, they all know how to do their part in giving service. 



RESOURCES — The grandest aims or fondest hopes of service 

 would be of little avail unless we had the merchandise to 

 back them up. We are only stating known and admitted facts 

 in saying that A. L. Randall Company markets the product 

 of the largest combined area of glass in America. It nat- 

 urally follows that our volume of cut flower business far 

 exceeds that of any of our co-workers in the wholesale florists ' 

 business. The great number of individual growers whose 

 stock we sell is in itself your guarantee of variety of stock, 

 quality of flowers and fairness of price. 



MODESTY — It is our aim to do the utmost to help the florists of 

 this country to make money by giving service as here defined. 

 We aim to do this efficiently and quietly, in both printed page 

 and spoken word. 



INFORMATION— Our Cut Flower price lists are the market guide 

 for the majority of America's leading florists. If your name 

 is not on the mailing list, a postal card from you will put it 

 there. 



A. L. RANDALL CONPANY 



CHICAGO, ILLINOIS 



II "' — 



■ ... t ^.i. - :^^ 



