APEil. 24, 1919. 



The Florists^ Review 



17 



Interior of the Store of Baumgarten, Inc.) Milwaukee, Showing tlie Display of Accessories. 



Since the members of Baumgarten, 

 Inc., have had several years of experi- 

 ence in the handling of vases as acces- 

 sories, their ideas on the matter should 

 be of value to the trade. Their verdict 

 on the subject is both encouraging and 

 discouraging — highly encouraging in a 

 general way, but somewhat discouraging 

 with reference to the recent abnormal 

 conditions created by the war, and it 

 would be difficult to foretell when en- 

 tirely normal conditions will return. 

 The Baumgarten people have been in the 

 trade for forty^five years and have just 

 pride in ranking as exclusive florists. 

 They have been in business at their 

 present address, 130 Mason street, for 

 five years, but, as the facilities at that 

 location no longer suffice, they are look- 

 ing for more suitable quarters. 



"In reference to the pottery that 

 you see in the pictures, ' ' says Baumgar- 

 ten, Inc., "the vase and pottery line 

 has been not far from a standstill dur- 

 ing the last two years, on account of 

 the lack of importations. However, our 

 entire experience has proved that great 

 benefit can be derived from carrying a 

 line of pottery in connection with flow- 

 ers. By lending the pottery and making 

 a fair charge for the loan, we received 

 a satisfactory return from the invest- 

 ment, besides enhancing the value of 

 the flowers themselves by using our best 

 taste in selecting the proper receptacles 

 for them. In many cases, also, the cus- 

 tomers purchased the vases. Moreover, 

 the handling of this line of goods im- 



proved the tone and character of the 

 whole establishment." 



HOUSTON FLOWER SHOW. 



A Successful Affair. 



An exceptionally successful spring 

 flower show was held in Houston, Tex., 

 April 12, at which not only local florists, 

 but amateur growers, were represented. 

 In addition to the exhibits of these 

 growers, many wild flowers were in evi- 

 dence. The show was the first of its 

 kind held in Houston and attracted 

 thousands of persons. 



Meritorious mentions were awarded to 

 several Houston florists by the judges. 



The display of the Kuhlmann Floral 

 Co., Inc., consisted of baskets of carna- 

 tions, ferns. Baby Rambler roses in pots, 

 sweet peas and geraniums. 



Paul M. Carroll showed his specialty, 

 home-grown hydrangeas. There were 

 six excellent varieties of these, besides 

 Spanish and Japanese iris, sweet peas 

 in variety, ferns and palms. 



The Brazos Greenhouses, E. G. Hewitt, 

 manager, had as a feature of their ex- 

 hibit a collection of amaryllis of as- 

 sorted colors. Besides these, the Brazos 

 concern showed snapdragons, drac8Bna 

 canes, Spanish iris and ferns. 



Fansles Featured. 



Home-grown pansies were the chief 

 attraction in the exhibit of the Oaks 

 Floral Co., of which E. F. Lawson is the 

 proprietor. There was an extremely 



handsome purple bougainvillea. Other 

 flowers included in this exhibit were 

 fine calla lilies, petunias and several 

 beautiful specimens of Whitmanii ferns. 

 Roses of many varieties were shown 

 by the Eobert C. Kerr Co., Inc. These 

 were considered by the judges to be 

 equal to roses shipped from the north, 

 if not superior. A tasteful arrangement 

 of the Kerr exhibit, which was in charge 

 of E. W. Eichling, added to the attrac- 

 tiveness of this display. Columbia, Mr. 

 Kerr's specialty, was the most note- 

 worthy in the collection. Other varieties 

 of roses shown were Red Radiance, Pink 

 Radiance, Hoosier Beauty, Mrs. Charles 

 Russell, White Killarney, Sun'burst, 

 Ophelia, Mrs. George Shawyer, Killar- 

 ney Brilliant, Richmond and Cecile 

 Brunner. In addition to roses, there 

 were geraniums, pelargoniums and sweet 

 peas. 



Muncie, Ind. — Adam Shideler is open- 

 ing a modern retail store here, in a good 

 location, installing equipment obtained 

 from the store fixtures department of 

 the A. L. Randall Co., Chicago. 



Charlton, la. — The Fairview Green- 

 houses, owned by Theodore W. Rosa, 

 have been purchased by the Kemble 

 Floral Co., which operates greenhouses 

 and flower stores in several Iowa towns. 

 Additions will be built to the green- 

 houses, and an office and store will be 

 opened in the business district of Char- 

 iton, according to plans announced by 

 the new owners. 



