26 



The Florists^ Review 



Afbil 24, 1919. 



THE BEST 

 QUALITY 



ROSES 



LEADING 

 VARIETIES 



CARNATIONS— Split*, $3.00 to $4.00 per 100. Choice Stock, 15.00 and $6.00 per 100. 



FANCY RED and MRS. C. W. WARD, $6.00 to $8.00 per 100 



Ckoic* Stock of Lupines, Sweat Peas, Jonquils, Darwin Tulips, Tulips, Stocks, Daisies, Calendulas, Vallejr, 



Snapdragons, Pansies, Mignonette and all other Seasonable Stock. 



Blue Ribbon Valley 



Use our BLUE RIBBON VALLEY for your Wedding Bouquets. 

 NONE BETTER ON THE MARKET 



Also order some of our Fancy Spencer Sweet Peas, they are the tilk of the town. 



DON'T FORGET US ON GREENS, AS WE HAVE 



Mexican Ivy, Asparagus, Sprengeri, Ferns, Adiantum, Green and Bronze Leucothoe and Galax 



U yii wut gMd stod and gMd treatntat, biy of Chicagi'i mist ip-ta4ate and best-located Wkolesale Cat Flower Hoise 



J.ft.BUOLONG CO. 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave* 

 CHICAGO 



I. 



PRICES 



AS 



LOW 



AS 



OTHERS 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION -^^ 



We are !■ coiatant toich with market conditiMS aid when a dediae takes place yoa caa rely apon arders seat as receivinf such beaefits. 



WE ARE CLOSED ALL DAY SUNDAY 



would have been the case had the price 

 started at the higher figure. 



There was little bulbous stock this 

 Easter and its absence was felt by many. 

 Violets, too, were a minus quantity. 



The shipping orders called for many 

 thousands of roses more than it was 

 possible to supply. Naturally the prices 

 advanced; either a higher rate was 

 charged or a shorter grade was sent, 

 but it was impossible to fill all the or- 

 der? j the late out-of-town buyers got 

 nothing and the city buyers, unless they 

 had placed orders in advance, had trou- 

 ble locating the flowers they needed. 

 Beauties probably never sold better for 

 Easter. Russell was first in popularity 

 of other roses, but Columbia would have 

 disputed for first place had the supply 

 been larger. 



Of the principal flowers, the carna- 

 tion fared best for Easter. It had been 

 the general opinion that the supply was 

 going to be short, but it proved even 

 shorter, in proportion to the demand, 

 than had been expected. Not that 

 there were no carnations, because there 

 were many, many thousands, but the de- 



mand was so strong that it carried the 

 prices above what the wholesalers had 

 figured carnations would be worth. Prac- 

 tically throughout the week carnations 

 were selling abovi- the prices quDled in 

 idvance. 



Sweer poas may be classed as the most 

 abundant item, in proportion to normal 

 supplies. Huge quantities came in and 

 went out as rapidly as they arrived. 

 The prices were the best ever obtained 

 at Easter. The stock was fine. 



In view of the shortage of other flow- 

 ers, all the miscellaneous items sold well 

 and some of the wholesalers closed Sat- 

 urday night without a flower in the 

 place. A sharp shortage in orchids de- 

 veloped and one house reports selling 

 a considerable number of Cattleya Mos- 

 siaB at $1.25, $1.50 and even $2 apiece. 

 Three houses only were open Sunday 

 morning, which constitutes another rec- 

 ord for Easter. 



The current week opened with light 

 supplies and a big run of shipping or- 

 ders; also, all the city buyers were back 

 in the market. The evidence was that 

 everybody had cleaned out thoroughly 



for Easter and had to buy stock to go 

 on doing business. Receipts were light 

 and prices had receded scarcely any 

 from the Easter level.. Probably the 

 market never was in better shape the 

 day after Easter. Of course some re- 

 cession in prices is expected as soon as 

 cuts get under way again. 



Easter With the Retailers. 



There is some difference in the Easter 

 stories told by the retailers, accounted 

 for, apparently, by the character of their 

 everyday trade. It seems that the stores 

 which cater to well-to-do people never 

 had a better Easter business, the higher 

 prices fully compensating for some re- 

 duction in the quantity of stock handled, 

 while stores which normally do the bulk 

 of their Easter business on 50-cent and 

 dollar plants had little to sell this time 

 and were hard put to it to make the 

 usual total and profit. The stores never 

 sold out closer and on the whole the 

 Easter business may be classed as excel- 

 lent. 



Some stores had a few lilies in pots, 

 others none at all. Retail prices varied 



