28 



The Florists^ Review 



Afbil 24, 1919. 



M«Btlon Th» B«Tl«w wh«B yon writ*. 



Easter color. The larger rhododendrons 

 sold quickly in the better stores, but 

 of course there were not many. What 

 bulbous stock there was sold quickly at 

 excellent prices and all the miscellaneous 

 pot plants went well. It was com- 

 mented on in several large stores that 

 the call came earlier than usual and that 

 earlier deliveries were wanted; large 

 numbers of plants were delivered on 

 Good Friday. 



Saturday, April 19, because of warm, 

 bright weather following a week of cold 

 rain, was perhaps the biggest day Chi- 

 cago flower stores ever have experienced. 

 They were thronged from early morning 

 until late at night. After the last plants 

 were sold, cut flowers were pushed and 

 a big business done. The retail prices 

 of cut flowers, because of the limited 

 variety, were considerably above those 

 of recent years; it usually amounted to 

 the customer spending a little more than 

 usual and getting a little less than at 

 other Easters. 



The Sunday morning corsage business 

 was large in the outlying stores and on 

 the whole the retailers are well satis- 

 fied with the results obtained. 



The Victory Loan. 



L. R. Bohannon, chairman of the Flo- 

 rists' Trade Committee, and A. R. Mer- 

 rick, secretary, opened headquarters at 

 the store of the A. L. Randall Co., April 

 21, for the Victory loan drive. The cor- 

 ner display room was set aside for the 

 purpose, affording excellent accommoda- 

 tions. 



The prospects are not at all encourag- 

 ing. If the members of the trade do not 

 get back of the committee with good 

 subscriptions, the florists' trade will 

 fall down most disgracefully on this 

 loan. One of the greatest difficulties 

 encountered is the disposition of the 

 suburban florists to make their subscrip- 

 tions through their town organizations 

 instead of through the florists' commit- 

 tee. This cuts off a large number of 

 growers, some of those best able to take 

 up this loan. It puts a tripled burden 

 on the city florists, the average size of 

 the retailer's abilities being below the 

 average grower's abilities to subscribe 

 at this time. 



James Hancock is giving his time to 

 the work of the committee and is call- 

 ing on members of the trade who have 

 not been heard from at headquarters. 



It is earnestly hoped that everyone 



D 

 □ 



c 

 D 



The National Standard of High Quality 



We cannot sell all the flowers in the 

 great central market, therefore we 

 ;; ;; handle only THE BEST ;; ;; 



Order Now for Mothers' Day 



ATT. . ^feir g {pitipa itV 



WHOLESALE FLORISTS 



= 164 N.Wabash Ave, CHICAGO = 



in the trade will support the committee 

 with subscriptions, because it will not 

 be to the trade's credit to fail to take 

 up its quota. 



Various Notes. 



The passing of "Joe" Craig, which 

 occurred during the Easter rush, re- 

 moves another oldest florist. It is said 

 he had been selling flowers in downtown 

 Chicago for forty-five years, a longer 

 time than any other man now in the 

 trade. The business will be continued 

 by the sons. 



E. Wienhoeber missed the Easter rush 

 for the first time in his many years in 

 the business. He had been suffering 

 with a severe cold for some time and 

 had been worrying over Mrs. Wien- 

 hoeber 's continued illness, with the re- 



sult that he became worn out and did 

 not come to the store after April 14. 

 In addition to an unusually good Easter 

 business, the younger men were called 

 on to handle a large funeral order for 

 the McCormiek family, and worked 

 April 17 until 2 a. m., as a starter for 

 the three days' rush. With its ad- 

 vantage of a range of glass at the rear, 

 this store flowered its own bulbous stock 

 with much success, having probably the 

 largest supply in town. 



Farmer Samuelson arrived home April 

 12, spent the Easter week at the store 

 and has gone back to Idaho. He says 

 he never knew the big conservatoryful 

 of plants, principally roses, to sell out 

 so early or at such good prices and 

 that the business was excellent in every 

 way, but he likes farming better, after 



