34 



The Florists^ Review 



Apbil 24, 1919. 



iv<P*> 



UNTIL THE END 

 OF THE SEASON 



We will have a 

 large supply of 



BEAUTIES 



Good flowers, and prices 

 will be very reasonable. 

 Always depend on us to 

 supply you with Beauties." 

 The cut will be increasing 

 from week to week, and 

 we can furnish almost any 

 quantity. 



ORCHIDS 



The variety in bloom now is 

 the Mosslae. Liirge flow- 

 ers, of a dark shade. It is 

 one of the best. We make a 

 specialty of this flower and 

 plan to have some on hand at 

 all times. 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



12tli and Race Sts., PHILADELrillA, PA. 



BALTIMORE. MD. WASHINGTON, D. C. 



ROSES 



There is a big crop coming in now, and our growers are 

 cutting freely of such varieties as 



Other varieties 



RUSSELL 



Plenty of all grades, splendid flowers, 

 mostly in demand are: 



OPHELIA HADLEY SUNBURST 

 SHAWV€R PRIMA DONNA 



At the present prices every retail store can afford to 

 handle them. These roses we recommend for their good 

 keeping and shipping qualities. 



SNAPDRAGON 



At the present prices is excep- 

 tionally good value. We have 

 sev(>ral shades in pink, also 

 white and yellow. The stems 

 are strong and well flowered. 



DAisrrs' 



Both white and yellow, are at 

 their best now. If you want- 

 really good daisies, you will do 

 wfll to placft your order with 

 us. 



Rooted 



Chrysanthemnni 



Cuttings 



Smith's Advance, Golde.i 

 Glow, October Frost, Oconto, 

 Grey stone, bronze; Ivory, 

 white; Marigold, Ch. Sager. 

 Bonnaffon, Maud Dean, Seid- 

 ewitz, $3.00 per 100; $25,00. 

 per 1(00. 



October Queen, Pacific Su- 

 preme, Tiger, Dr. Engue- 

 hard, Lynn wood Hall, Whi e 

 and Yellow Turner, Chief- 

 tain, Tints of Gold, $4.00 per 

 1( 0; $35.00 per 1000. 

 Richmond, Mrs. M. R. Mor- 

 gan, Jerome Jones, Yellow 

 Jones, Chadwick Supreme, 

 also white and yellow; Ham- 

 burg Late White, J. Foley, 

 $6.00 per 100; $40.00 per 

 lOOOr 500 at the 1000 rate. 

 Order eftflv- Satisfaction 

 guarante^^ 



Mmtlon The ReTl^w when yon write. 



Various Notes. 



J. B. Keller Sons had an advanced 

 showing of nearly all sizes of Easter 

 baskets and novelties during the first 

 part of the week. These were well ar- 

 ranged in a window and undoubtedly 

 brought considerable business. 



A miniature Victory garden is seen in 

 the window of Hart & Vick, Inc., in 

 which many different kinds of seeds are 

 planted. Small shrubs and stone walks 

 help to make the display more realistic. 

 They report good sales this season. 



Several returned soldiers who have 

 knowledge of the florists' business were 

 given employment during the holiday 

 rush. 



H. E. Wilson had a fine lot of highly 

 colored calceolarias in bloom for 

 Easter. These proved to be quite popu- 

 lar. Mr. Wilson had a good stock of 

 blooming plants on hand, all of which 

 were sold, leaving the greenhouses look- 

 ing rather empty. The bedding stock, 

 which is large, is also in good shape. 



Visitors this week included Mr. and 

 Mrs. H. S. Baker, of Warsaw, N. Y., and 

 Walter L. Wright, of Shortsville, N. Y, 



Now that Easter is over, the green- 

 house men will at once begin to prepare 

 for the next big rush — that of supplying 

 bedding stock for the spring. It is the 

 general opinion that this stock will be 

 scarce here. H. J. H. 



PHILADELPHIA. 



The Market. 



Those who had confidence in their 

 profession and went ahead have reason 

 to feel satisfied with Easter, 1919. It 

 was a wonderful Easter, this first post- 

 war Easter, an Easter when the demand 

 at advanced prices greatly exceeded the 

 supply. The advance in prices was more 

 marked in plants than in cut flowers. 

 Those who felt that plants were worth 

 what was asked for them obtained the 

 higher prices without much difficulty. 

 The chief obstacle lay in the sellers 

 themselves; they have become so ac- 



BERGER BROS. 



WHOLESALE FLORISTS 



Expect to have plenty of Good Flowers after Easter 

 at Moderate Prices 



Carnations, Roses, Sweet Peas, Snapdragons 



AND ALL SEASONABLE STOCK 



1225 Race Si. PHILADELPHIA 



A full line of 



all seasonable 



Cut riowers 



CHARLES E. MEEHAN, 



5 South Mole Street, 

 PHILADELPHIA, PA. 



GREENS 



of all kinds 



customed to the lower price scale that 

 it is hard for them to realize that self- 

 preservation demands this change. 



Despite every effort on the part of 

 the growers, there were fully one-third 

 less blooming plants than last season 

 and not much over one-half the quantity 

 of cut flowers. This reduction, prin- 

 cipally due to government restrictions 

 on account of the war, was greater in 

 the case of cut flowers because of the 

 week of cold, stormy weather that pre- 

 ceded Easter, which nobody expected. 

 For plants this weather was a godsend; 

 for cut flowers it certainly was not. 



The retailers bought with freedom, 

 confident that people's hearts were 

 warm; that there was good fellowship 

 in the air. Most of them have no rea- 

 son for regret. Mistakes were made; 

 mistakes always will be made. Those 

 who invested in overripe blooming 

 plants, or in blooming plants that were 

 too green, wish they had not. The great 



Fine Roses, Carnations, Peas 



and all Seasonable Flowers 



Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 We close at 5 p. m. 



majority, however, tell you that th y 

 have not a plant left and could ha' c 

 sold more, or that they are anxious to 

 show you their empty showrooms ami 

 conservatories. They could not got 

 enough cut flowers. 



The hydrangea and the rose vied with 

 each other for the honor of Easter plant 

 leadership. As one of them must be con- 

 sidered before the other, it is probable 

 that the hydrangea would have the 

 most votes. France has placed the hy- 

 drangea where it stands today. Some 

 half dozen of the French varieties are 

 so fine that they all have many admir- 



