■••3r'-. -^ -V ■' -t T,' ^ ■..y-"-v „ 



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Apbil 24, 1910. 



The Florists^ Review 



n« lloiteto whoa* cards mm»m x on the pacm oanylnB fhia 1i«m1, mn pMpwad to mi ordors 

 — — from otbor florlats for looal dollvory on tho nraal basis. 



; ; Detroit 



J. Breitmeyer's Sons 



26 and 28 

 Broadway 



■nmntiuiiiiBiiniiui 



. Member 



P.T.D. 





It always is a pleasure for me to 

 keep an eye personally on orders for 

 Brother Florists. 



Phiup Breitmeteb. 



19. 



FLORISTS' PUBLISHING CO. 



508 South Dearborn St., CHICAGO 



You may insert a Telegraph Delivery card occupying | A t inch in each issue of 



strike oat slse KOT wanted. 



the weekly Florists' Review for a period of one year from date, and thereafter until forbid 

 by either party, for which agree to pay monthly at the rate ©^ {^^^^ foet, 



each insertion. 



strike oat tame aa above. 



SECY YOUNG'S CORNER 



OFFICE : 1170 BROADWAY. NEW YORK J 



\U£\',:?£\"?»^"y£\-'nr£\):fS<nfS<'iiti<'t^fS<\r/s<'^ 



NATIONAL PUBLICITY OAMPAIQN. 



Magazine Advertising. 



After Easter, what t Easter needs ex- 

 ceptionally little advertising, as so much 

 is done for nothing. Some may be 

 anxious to know how much the florists 

 would have paid for the front page of 

 the Saturday Evening Post of April 19, 



had the opportunity been offered them. 

 Our promotion bureau is inclined to take 

 this page as a courtesy, for it surely 

 speaks volumes. Some of us may re- 

 member that this same journal refused 

 our application for a page in one of its 

 spring issues, for the reason that the 

 pressure upon its productive capacity 

 was so great that it could not increase 

 its bookings without overrunning its 



capacity for production. We consid- 

 ered this to be rather unfortunate. But 

 who shall say that the cover page we 

 have referred to does not convey the 

 message of our slogan, "Say It with 

 Flowers"? 



Now, after Easter, will come our main 

 spring effort to put flowers in the public 

 mind. A magazine circulation of many 

 millions will carry our messages. The 

 public will see our color page in seven 

 leading magazines, featuring "Flowers 

 Make a Brighter Business Day." Other 

 magazines will feature, in large space, 

 "How Flowers Beautify the Table" 

 and "Just As a Sign That You Haven't 

 Forgot," advertisements which make 

 an appeal and carry a punch such as is 



