Apbil 24, 1919. 



The Florists^ Review 



49 



y»» florists wbose cards appear on tbe paces oarryinc this head, are prepared to All orders 

 •-' — from other florists for local dellTery on the usual basis. 



Detroit 



J. Breitmeyer's Sons 



26 and 28 

 Broadway 



iiiiniiiaiiiuiniiiui 

 Member 

 F.T.D. 





I 



It always is a pleasure for me to 

 keep an eye personally on orders for 

 Brother Florists. 



Philip Breitmeyer. 



19. 



FLORISTS* PUBLISHING CO. 



508 South Dearborn St, CHICAGO 



You may insert a Telesrraph Delivery card occupying: \ A, t inch in eacli issue of 



strike out size NOT wanted. 



the weekly Florists' Review for a period of one year from date, and thereafter until forbid 



by either party, for which, 

 each insertion. 



.agree to pay mon 



thly at the rate of | _^^^ -^^ I ^et, 



. 150 ctsJ 



strike out game aa above. 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



NATIONAL PUBLICITY CAMPAIGN. 



Magazine Advertising. 



After Easter, what! Easter needs ex- 

 ceptionally little advertising, as so much 

 is done for nothing. Some may be 

 anxious to know how much the florists 

 would have paid for the front page of 

 the Saturday Evening Post of April 19, 



had the opportunity been offered them. 

 Our promotion bureau is inclined to take 

 this page as a courtesy, for it surely 

 speaks volumes. Some of us may re- 

 member that this same journal refused 

 our application for a page in one of its 

 spring issues, for the reason that the 

 pressure upon its productive capacity 

 was so great that it could not increase 

 its bookings without overrunning its 



capacity for production. We consid- 

 ered this to be rather unfortunate. But 

 who shall say that the cover page we 

 have referred to does not convey the 

 message of our slogan, "Say It with 

 Flowers"? 



Now, after Easter, will come our main 

 spring effort to put flowers in the public 

 mind. A magazine circulation of many 

 millions will carry our messages. The 

 public will see our color page in seven 

 leading magazines, featuring "Flowers 

 Make a Brighter Business Day." Other 

 magazines will feature, in large space, 

 "How Flowers Beautify the Table" 

 and "Just As a Sign That You Haven't 

 Forgot," advertisements which make 

 an appeal and carry a punch such as is 



