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76 



The Florists^ Review 



Apbil 24, 1919. 







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Pacific Coast Department 



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NOVEI. ADVEETISINO IDEA. 



A novel advertising idea was carried 

 out recently by the Minot-Mills Co., of 

 Wenatehee, Wash., by the publication of 

 a four-page supplement to a local news- 

 paper. The supplement was a price list 

 and catalogue. 



The Minot-Mills Co. specializes in 

 flowers, but deals in seeds also. The 

 concern has been established seven 

 years, starting with a small greenhouse. 

 It is now operating 45,000 square feet 

 of glass, besides a retail store, the lat- 

 ter in the business section of Wenatehee. 

 The firm is known as one of the most 

 progressive in the northwest. 



LOS ANGEISS. 



The Market. 



A look around the retail stores a few 

 days before Easter shows one thing 

 plainly, and that is that the big interest 

 in Easter business has always been the 

 Easter lily and probably always will be. 

 Eetailers have done well by buying 

 stock of every kind that they could get, 

 plants or cut flowers, but the fact re- 

 mains that, without Easter lilies, the 

 Easter enthusiasm cannot be worked 

 up. 



Wholesalers shipping out of town 

 have more or less made good on callas, 

 in place of the cut lilies, but, locally, 

 callas are not good sellers and never will 

 be. They are so well known in gardens 

 and yards that the average customer 

 does not see the difference between 

 these flowers and the carefully grown 

 lath-house stock that alone is suitable 

 for shipping. One customer of a well 

 known wholesale house here writes from 

 a southern city that he "was in Los 

 Angeles some years ago and saw callas 

 growing 'wild' and cannot understand 

 why I am charged 8 cents each for Eas- 

 ter." But if some of these "wild" 

 flowers were shipped, the howl that 

 would go up would be heard from coast 

 to coast. 



The salvation of the day, from a cut 

 flower point of view, will be roses. Our 

 local growers have never had finer 

 stock, and if cut tight and held just long 

 enough, the flowers will give satisfac- 

 tion everywhere. Tulips have been 

 scarce and not of as good quality as 

 usual. Dutch and Spanish irises are 

 good and fairly plentiful, being about 

 the most satisfactory of the bulbous 

 stock this year. 



Sweet peas are good, but white is 

 scarce. Field carnations, owing to fogs, 

 succeeded by a few hot days, are not up 

 to form, but the greenhouse-grown are 

 better. Orchids have been on the scarce 

 side. Rhododendrons and Ghent azaleas 

 are fairly plentiful, but at present it 

 looks as though the demand would be 

 small at the high price asked. 



Ferns are extremely scarce. . Greens 

 about equal the demand. 



Various Notes. 



Alois P. Frey, the well known grow- 

 er of Crown Point, Ind., left for home 

 April 15. Mr. Frey has purchased ten 

 acres of choice frostless land in the 

 northern part of the San Fernando val- 



ley, where he intends to grow freesias. 

 He expects to pay California another 

 visit in August. 



Frank Lichtenberg 's store, a day or 

 two before Easter, was superbly deco- 

 rated with roses. Both pot plants and 

 cut flowers were well represented and 

 the pot ramblers were particularly beau- 

 tiful. Mr. Lichtenberg has just re- 

 turned from a northern trip. 



Purdie & Co. are keeping up their 

 reputation for attractive windows. 



Wright's Flower Shop has long had 

 the name of showing fine stock and 

 plenty of it, and the display- a few days 

 before Easter well maintains the repu- 

 tation. 



John Gordon, manager of Darling's 

 Flower Shop, looks much better, though 

 as yet he has not regained that rotund 

 appearance about the waist line that 

 he displayed before the "flu" epi- 

 demic. The store is one of the most at- 

 tractive in town and customers appear 

 to be plentiful. 



It is a little early to say just how 

 the shipping business will be, but all 

 the wholesalers seem busy, with extra 

 help. H. B. Eichards. 



SAN DIEGO, CAL. 



A more or less hurried trip through 

 the park with John Morley, the well 

 known superintendent here, was cer- 

 tainly a surprise. It is astonishing, even 

 in such a fine climate, how rapidly ev- 

 erything has grown here, and the place 

 has the appearance of an old established 

 planting, rather than one only a few 



years old. It would take far too long 

 to give even a short notice of all the 

 interesting things to be seen and it is 

 no wonder that eastern visitors are 

 so enthusiastic in their praises. One 

 of the finest features is the rose gar- 

 den. It is not at its best yet — in fact, 

 only a few flowers are open — but the 

 splendid growth and healthy appearance 

 of the plants give promise of a rich 

 feast of blooms later. Many novelties 

 are being tried out, but in the main 

 Mr. Morley has stuck to well tried va- 

 rieties of merit. In a long experience, 

 the writer has never seen so promising 

 looking a rose garden, and when the 

 thousands of plants come into bloom, it 

 will be magnificent. The acacias are also 

 beautiful now, just masses of golden 

 yellow, fine to examine closely, but even 

 finer when viewed from a little dis- 

 tance. The canyon, spanned by the big 

 bridge that leads to the Administration 

 building, is one of the big scenic fea- 

 tures. The artificial planting so blends 

 in with the natural that one cannot say 

 where the dividing line is — in fact, 

 there is no line. "Diese scenic features 

 of this' fine park will be a monument 

 to the skill and farsightedness of John 

 Morley long after o r genial friend has 

 been gathered to his fathers. Even now 

 it must be a source of gratification to 

 him to see the thousands of visitors tak- 

 ing pleasure in his work. The pansy 

 garden is another beautiful feature. 

 Here are thousands of plants in all the 

 best colors, perhaps the most striking of 

 all being Steele 's Panama-Pacific strain. 

 The yellows especially in this are truly 



S. MURATA & CO. 



01de«t and Most Experienced Shippers in Southern California 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



Asparagus Plumosus Nanus Seed 



200 lbs. for immediate delivery, hand picked, heavy, plump seed 



$1.25 per 1000; 5000 for $5.00; 10,000 for $7.50 



Write for Prices on lartfer quantitiea 



HARRY BAILEY, Nurseryman, « So?3?2^ Los Angeles, Cal. 



