".•.J»r^>'S'i..*' 



92 



The Florists' Revie\xr 



Apbil 24, 1019. 



SPRINGFIELD, MO. 



Easter Trade. 



All the florists report the biggest 

 Easter in all their 'experience. We had 

 some price cutting to contend with, but 

 the only damage done was to the people 

 who did the cutting. All the florists 

 except one sold their carnations at $1 

 per dozen, but one retailed them at 75 

 cents, advertising strongly in all the 

 papers. Monday all had sold every car- 

 nation obtainable and we figure that the 

 one who sold them for 75 cents was the 

 one who lost, when they shipped them in 

 at $8 per hundred and paid for the paper 

 ads. Sweet peas also were advertised at 

 25 cents per bunch, $1 per hundred, and 

 Easter lilies were sold at $4 per dozen, 

 while the others sold them at $6 and $8. 

 Florists often do these things, but you 

 never see any grocer retailing eggs at 

 fifty per cent less than the others — they 

 get together and make a fair profit. 

 Some florists seem to think they will 

 obtain all the business if their prices are 

 less than the others. 



Various Notes. 



We have a new flower store here. Mrs. 

 Hubble, who has been a dressmaker 

 here for years, has opened a florists' de- 

 partment in connection with her dress- 

 making. She reports a fine business for 

 a start. 



The Summerfield Floral Co. had a big 

 cut of stock. The snapdragons are the 

 best seen on this market arnd 5,500 were 

 cut for Easter. Carnations and daisies 

 were also cut in quantity. A large 

 wholesale and retail business is reported. 



Lena the Florist reports a big demand. 

 The Stokes Floral Shop had a big trade. 

 The force was on hand at 3:. SO a. m. Sun- 

 day to fill the orders on file. Deliveries 

 were ready at 7 a. ni. and in a short time 

 the three cars had all deliveries out. A 

 big loss of plants is reported, the ex- 

 press company damaging several large 

 crates. J. W. S. 



WatervUet, N. Y.— W. W. Hannell 

 mentioned an item of 500 French hy- 

 drangeas as among the plants, samples 

 of which were seen, and it is not sur- 

 prising that such stock sold at sight. 



Liberty, N. Y.— Lib^ty Floral Gar- 

 dens sold out entirely of Easter stock 

 and had to refuse orders. A fine batch 

 of geraniums and other bedding plants, 

 with large numbers of vegetable plants, 

 will round out a prosperous season. 



CHINESE 

 CINNAMON VINES 



LARGEST GROWER IN THE WORLD 



WHY NOT SELL THIS 

 MONEY MAKER? 



Easily sold; easily handled; sure to 

 grow and sure to please. 



Strong tubers or roots, mailing size. 

 $25.00 pit 1000 



Smaller quantities, same rate. 



PARTICTI.ARS FREE 



A. T. COOK, 



Gtumn Vin Sfcculiit, BYDE rjUtll,N.Y. 



Mention The Berlew when you write. 



DAHLIAS 



We have a fine lot of Dahlia 

 plants in the best cut flower sorts. 



See our general catalogue 

 for list and prices. 



C<i»h with order. Send for Catalogue, 



R. VfflCEIIT, JR., & SONS CO., White Nanh, Nd. 



Mentfcm Tbm Berlew when yon write. 



