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11 



The Florists^ Review 



Mat 1, 1919 



ijm^d^&'^^&'^'^'^i 



La=:> — _LL =r— LU 



l3 fecial Width 



Houses 

 Cost More 



COST MORE, because they cost more to 

 make, than Standard widths. If they 

 cost us more, they will cost you more. The 

 more they cost, according to that way of figur- 

 ing, the more we make. 



No, you are wrong — dead wrong. You get 

 less for your money in special width houses. 

 We make less on them. It gets right back to 

 the old-fashioned truth, that is i-apidly coming 

 into fashion again, that a sale to be a profit 

 producer, must be profitable for both sides. 



The war forced us into making Standard 

 width houses — forced us into it, because we 

 saw that the cost of greenhouses, with the 

 price of materials so high, was going to make 

 it hard for some growers to build. What hurt 

 them hurt us. What helped them helped us. 



So, based on the opinions of the leading 

 growers of the country, combined with our 

 experts, we decided on 6 widths of houses that 

 work out most economically as to both bench- 

 ing and cost of materials. 



You may not think they are the most 

 economical for you, but after we have sat 

 down with you and explained the entire mat- 

 ter, we have a notion things will look very 

 different. 



The new Handy Hand Book both shows and 

 tells about all the Standard widths. If you 

 haven't a copy, send for one. If you have one, 

 be sure it's not an old one. The new one says 

 "1918 edition" on the second page. 



I 



IRVINGTON. N. Y. 



ALRANY 



Jcw^ Sfiaiiihaanai^ 



IKVINGTON, N. Y 



Builders of Qreenhouses and Conservatories 



NEW YORK 



SALES OFFICES : 



PHILADELPHIA 

 CLEVELAND 



FACTORIES: 



DES PLAINES, ILL, 



CHICAGO; BOSTON 



TORONTO MONTREAL 



ST. CATHARINKS. ONTARIO 



>fe. 



