Mat 1, 1»19. 



The Florists^ Review 



19 



^iOe tfer TTocOers 



^lii^-' 



IVE Flowers to the Best Woman 

 in the world-"MOTHER" 



the good old fashioned kind, or a growing 

 plant, which she can watch grow and 

 care for as Mothers only know how. 



The younger mother will appreciate 

 a Dainty Basket of Flowers, a Corsage 

 Bouquet or a Gift Box of Gut Flowers. 



The Florists vf this city are adequately provided to 

 supply Favorite Flowers, of all kinds, for Mother's Day 



IF YOUR MOTHER IS IN ANOTHER CITY 



— no matter what the distance, Flowers can be delivered 

 there within a few hourn thru an organized and reliable tele- 

 graphic arrangement existing between reputable Florists in 

 aU parts of the United States and Canada. 



Place Your Order For Mother's Day Early 



The RETAIL FLORISTS of Indianapolis, Ind. 



A Commendable Example of Co-operative Advertising Which Contains No Names of Subscribers. 



ALL FLOWEKS SELL NOW. 



It does not take a long memory to go 

 back to the day when Mothers ' day, just 

 beginning to become known, was lim- 

 ited because only white carnations were 

 wanted by the public. It was apparent 

 that the demand must be turned into 

 more general lines or the observance of 

 the day would amount to little, for the 

 simple reason that the supply of white 

 carnations was and always will be 

 strictly limited. 



To show a way around this obstacle 



The Review, which had been the first 



to call attention to the possibilities 



which lay in the new flower day, carried 



this couplet: 



For Mothers at home, flowers bright; 

 For Mother's memory, flowers white. 



It was recommended that every florist 

 advertise Mothers' day and use this 

 couplet. For two or three years the lines 

 appeared in one form or another in prac- 

 tically every advertisement florists used 

 — and it did the trick. 



The demand has been turned into gen- 

 eral lines — today there is no flower of 

 the day. All flowers sell. The result is 

 that Mothers' day affords the trade an 

 opportunity equal to Christmas or Easter 

 and limited only by the limits of our 

 stock of flowers and plants. 



' ' The service rendered our nation and 

 its people by the mothers of our land 

 has been the greatest source of our 

 country's strength and inspiration. No 

 one suffered more in heart and mind, in 



W^ 



LABOB FOR MOTHERS' DAY. 



Organized labor, through the medium 

 of the American Federationist, the of- 

 ficial organ of the American Federation 

 of Labor, has endorsed the idea of 

 Mothers' day. While the use of flowers 

 is not recommended for the holiday in 

 the editorial on the subject, the endorse- 

 ment cannot help but be of value to flo- 

 rists, as is anything which tends to in- 

 terest the public in Mothers' day. 



In part, the editorial of the American 

 Federationist says: 



MEMORIES 



nPRULY there is no happiei 

 ■'• tliought than the Home 

 and Mother dear. To prove 

 the sentiment wear her favor- 

 ite fFower in boutonniere or 

 corsage bouquet and send her 

 a sp)ecial box or basket o( 

 flowers, specially priced for 

 this day from $1 to $5 each. 



Positively the largest vari- 

 eties of fine fresh flowers at 

 remarkably low prices. 



Telegraph, -telephone and 

 mail orders given prompt and 

 careful attention. 



A. LANGE, Florist 



25 E. Madison Street 



FW« PhooMi ]775-S-7-Si Aula. 420TZ 



A Commendable Type of Individual Ad. 



body and soul, yet no one more willingly 

 contributed that which is most dear to a 

 mother, her son, his life and blood in 

 order that our nation might live and 

 that our lives might be free. No other 



class is doing so much for the home, 

 the moral and social uplift of our peo- 

 ple, for a better government and a 

 higher and more inspiring civilization 

 as are the mothers of our land. 



"Let us therefore honor ourselves by 

 expressing our gratitude and by giving 

 emphasis to the home and to our moth- 

 ers as the fountainhead of all human 

 advancement and progress, stability of 

 government and the ultimate hope of a 

 better day." 



CAFE JASMINES. 



Alvln, Tex. — Carlisle & Son, who are 

 florists, say that they do not recall a 

 season when the cape jasmines have 

 promised finer quality, but the season is 

 one of the latest on record. The weather 

 has been cold and unfavorable for the 

 development of the buds at the usual 

 date. Speaking April 23, they did not 

 expect to make any shipments before 

 May 20 and not heavily until May 25, 

 which will still be in good time for Me- 

 morial day. The Alvin shippers are 

 looking forward to a fine season. 



Alvin, Tex. — C. "W. Benson made a 

 tour of the growers April 26 and says 

 he has never seen the cape jasmines 

 so backward as they are this season. He 

 believes, however, that shipping will 

 begin May 10 and that he will succeed 

 in cutting eighty per cent of his crop 

 by Memorial day. He fears higher 

 prices and higher express rates may havs 

 some effect in holding orders down, or he 

 would expect the largest demand on 

 record. 



Lincoln, HI. — L. Copeland, who re- 

 cently returned from overseas duty in 

 the army, has been placed in charge of 

 a part of the range of Gullett & Sons, 

 of this city. 



