20 



Tfic Florists^ Review 



May 1, 1919. 



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MEADER BUYS ULYWHITE. 



I want to report to you an item of 

 considerable interest to the trade, the 

 sale of the principal stock of our new 

 early forcing, all-white gladiolus, Lily- 

 white. 



We have been selling Lilywhite for 

 several years and have the best of com- 

 mendation in reports of its value. Up 

 to date there has been no spotless, all- 

 white gladiolus of the quality required 

 by florists for early forcing purposes. 

 Lilywhite is early, forces perfectly, is of 

 ideal shape and type of spike and indi- 

 vidual bloom. It is also a rapid propa- 

 gator, making an ideal all-white gladi- 

 olus of which the florists have long been 

 in need. 



Under the arrangements of the sale, 

 four-fifths of all sizes of the bulbs have 

 been purchased by H. E. Header, of 

 Dover, N. H., who is at present vice- 

 president of the American Gladiolus So- 

 ciety.- Mr. Meader is himself a pro- 

 gressive florist and, having tested the 

 variety for several years, is enthusiastic 

 over it from the standpoint of the flo- 

 rist. Lilywhite will probably be offered 

 to the trade, as well as sold at retail the 

 coming season, while Mr. Kunderd, the 

 originator, is allowed to sell only at re- 

 tail for the first three years from time 

 of the sale. The price which Mr. Meader 

 paid for that portion of the stock which 

 he has secured is $3,000. Considering 

 that the shipment amounted to less than 

 two full barrels, this is perhaps the high- 

 est price yet paid for a gladiolus. There 

 have been higher prices paid for gladi- 

 olus stocks than in this instance, but 

 the quantity of bulbs was much larger 

 and the purchaser secured practically 

 the entire stock, whereas in this case the 

 variety has already been considerably 

 disseminated, as well as one-fifth of the 

 stock being reserved. 



A. E. Kunderd. 



"SAY IT WITH FLOWEES." 



The florist has awakened to the fact 

 that it is essential for him to advertise 

 his business and products, as other lines 

 have been doing for years. 



The foundation of success can almost 

 invariably be traced to successful ad- 

 vertising. The benefit of advertising 

 "Say It with Flowers" has already 

 been proved to the most skeptical. The 

 S. A. F. publicity committee is trying to 

 raise $100,000. With over 10,000 florists 

 in the United States, all of whom will 

 benefit because of this advertising cam- 

 paign, the amount needed should come 

 overnight. 



Why should this committee beg for 

 subscriptions, when you, Mr. Florist, 

 get such big returns on a small invest- 

 ment? 



Get in line with the other fellow, 

 who has already contributed, and do 

 your share. Write now and enclose a 

 check for all you can to Secretary John 

 Young, 1170 Broadway, New York. He 

 will thank you and you will be thankful 

 yourself that your duty has been done. 



C. C. Pollworth. 



THE BAD CHECK GAME AGAIN. 



Ag a warning to our brothers over the 

 entire country, I wish you would please 

 announce in your paper that there is a 

 young soldier going around from place 

 to* place, cashing worthless checks. He 

 ■* claims that he receives these checks 

 from his mother, who has placed her 

 signature on them, and the writing 

 looks very much like the handwriting 

 of an elderly person; he also presents 

 credentials he had while in the army. 

 He has been to a number of people here 

 in St. Louis. He presents a check for 

 $10 or $15 and asks for change back. 



Grimm & Gorly. 



FLOBISTS TO BANQUET. 



Invitations to the sixth annual ban- 

 quet of the Saginaw-Bay City Floricul- 

 tural Society, held at the rooms of 

 the Colonial Club, Bay City, Mich., 

 the evening of April 29, were is- 

 sued by Henry W. F. Goetz, secretary. 

 The society has members from Bay City 

 and Saginaw, Mich. Eeservations for 

 the affair were in the hands of Eudolph 

 G. Boehringer, chairman of the banquet 

 committee. 



F. T. D. STILL GROWING. 



It took some time for the trade to ap- 

 preciate the value of the F. T. D. as a 

 means of increasing the consumption of 

 flowers; the growth of the organization 

 has been continuous, but only recently 

 has it become rapid. The following 

 thirty-nine names have been added to 

 the membership roll since April 10: 



Akron, O., McCauslen Floral Co. 

 Augusta, Me., Bobbins the Florist. 

 Ballston Spa, N. Y., The Schaefer Estate. 

 Boonton, N. J., Herrick. 

 Bryn Mawr, Pa., Jeannett's Flower Shop. 

 Canandaigua, N. Y., Edward Sick. 

 Carbondale, Pa., Wade's Flower Shop. 

 Carthage, Mo., Guy Tadlock. 

 Dunkirk, N. Y., Wm. Schwan & Son. 

 El Reno, Okla., Preston Floral Co. 

 Fitchburg, Mass., Lesure the Florist. 

 Framingham, Mass., J. T. Butterworth. 

 Geneva, N. Y., Trautman & Smith. 

 Glens Falls, N. Y., Crandell's Flowers. 

 Grand Island, Neb., Williams the Florist. 

 Hamilton, O., John Lodder & Sons. 

 Hartford City, Ind., R. M. Henley. 

 Ilion, N. Y., Snell & Bronner. 

 Johnstown, N. Y., Wollager Bros. 

 Ijongmont, Colo., Robbins Flower Shop, 

 lios Angeles, Cal., Wright's Flower Shop. 

 Loyeland, Colo., Robbins & Sons. 

 Mechanicsville, N. Y., Collins' Flower Shop. 

 Medina, N. Y., White Bros. 

 Mlddletown, 0., Selby the Florist. 

 Newark, N. Y., Arthur B. Bebb. 

 Newburyport, Mass., B. W. Pearson. 

 New Kensington, Pa., McRae-Jenkinson Co. 

 Newport, Ky., Edwards Floral Co. 

 Niagara Falls, N. Y., Bischoff the Florist. 

 North Tonawanda, N. Y., Arthur L. Jones. 

 Portland, Me., J. W. Mlnott Co. 

 Quebec, Canada, McKenna, Ltd. 

 Saskatoon, Saskatchewan, Victoria Nursery. 

 Schenectady, N. Y., Rosendale Flower Shop. 

 Troy, N. Y., H. Louis Menand. 

 Troy, N. Y., Barrett the Florist. 

 Union City, Pa., Union City Gmhs. 

 Yakima, Wash., Bourn's Flower Shop. 



It is expected to reach the 1,000 mark 

 before the next annual meeting, at Buf- 

 falo in October, 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



Another Benefit Noted. 



There are many ardent supporters of 

 our campaign who have followed the 

 work closely enough to assure them- 

 selves that our efforts to increase busi- 

 ness are yielding a bumper measure of 

 success. 



The following letter, from a well- 

 known firm, vouches for a direct benefit 

 resulting from the publicity campaign: 



Lincoln. HI., April 19, 1919. 

 Mr. John Young, Sec'y, New York, N. Y. 



Dear Sir: Enclosed please find check for $.")0 

 in payment of o\ir subscription for 1919 to the 

 Florists' Publicity Fund. We are flndinft evi- 

 dence of substantial returns from this advertis- 

 ing from a source wo had little thought of, un- 

 til we began to notice such evidence in the in- 

 crease of orders from it. This source is the 

 better class of magazine readers in a number of 

 little towns. We can only attribute the increase 

 in the number of accounts from these smaller 

 towns to the attractively planned advertisements 

 placed in the various magazines of wide circu- 

 lation. 



It is our belief that while there will not be 

 the great scarcity of flowers during the next 

 year that has prevailed since the summer of 1918, 

 nevprthelesg demand will be so largely augmented 

 by the highly intelligent advertising campaign 

 now being prosecuted by our national society 

 that prices will be at least in a considerable 

 measure sustained. Yours truly, 



GuUett & Sons. 



If it were needed, this letter might be 

 taken as a direct endorsement of the 

 policy of our committees to confine our 

 advertising to the national magazines 

 of general circulation. Our subscribers 

 are to be found in practically every sec- 

 tion of the country. Therefore our ad- 



vertising mediums must cover equitably 

 every bit of territory of the United 

 States, in which case they also, neces- 

 sarily, cover Canada. To every million 

 subscribers to these magazines, it is safe 

 to add at least four million readers, for 

 it is universally admitted that the aver- 

 age of readers for each copy put out is 

 five persons. Small wonder, then, that 

 our publicity is far-reaching. 



Watch the Work. 



If non-subscribers would give a little 

 thought to these facts, and, as well, 

 make it their business to inspect our 

 advertisements in magazines which 

 surely come to their hands in some way, 

 considerable impetus would be given to 

 the campaign. The "broadside" re- 

 cently sent out by our promotion bureau, 

 and which is now in the hands of the 

 trade in every section of this country, 

 gives full information as to where our 

 advertisements are to be seen and also 

 describes the various aids for making 

 local connection with them. It is to the 

 interest of every florist to make this con- 

 nection, either through the newspaper 

 electrotypes provided, or by projection 

 in moving picture theaters of the lan- 

 tern slides furnished for this purpose. 

 Anyone who has not received a broad- 

 side should make immediate application 

 to the secretary for one. 



Your secretary is now making a trip 

 through the middle states in the inter- 

 ests of the campaign. 



John Young, Sec'y. 



