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36 





The Florists^ Review 



Mat 1. 1919. 



r=m. 



BEAUTIES 



Mostly Specials, 36 to 40- 

 inch stems. At to-day's 

 prices nearly every retailer 

 can handle our Beauties. 

 We can supply them in 

 most any quantity and 

 they are as good as you 

 can get them. 



$6.00 per doz. 



for the Best 



Special price in large 

 quantity. Now is your op- 

 portunity to sell Beauties. 



TIE LEO NIESSEN CO. 



WHOLISALK FLORISTS 



12th and Race Sts., PHILADELrilU, fk. 



BALTIMORE. MD. WASHINGTON. D. C. 



ROSES 



OF THE BETTER 

 VARIETIES 



For the next two weeks we expect to have plenty of stock at 

 moderate prices. It is up to you take advantage of the more 

 favorable market conditions. Your customers will buy more 

 flowers and you can sell them at a good profit. 



We are particularly strong on Koses, such varieties as 



RUSSELL. PRIMA DONNA, COLUMBIA, 

 SHAWITYER. HADLEY. OPHELIA 



Prices are less today than what they have been at any time 

 this season and the roses all show very good quality. Your 

 customers will pay the price for Roses, if you can show them the 

 better varieties. 



We also have a large supply of 



PINK AND WHITE KILLARNEY, 



MARYLAND. THORA, AARON WARD. 



MRS. DONALD 



Let us fill your next Rose order and you will be agreeably 

 surprised. 



Rooted 



Chrysanthemnm 



Cattingi 



Smith's Advance, Golden 

 Glow, October Frost, Oconto, 

 Greystone, bronze; Ivory, 

 white; Marigold, Ch. Bager, 

 Bonnaffon, Maud Dean, Seid- 

 ewitz, $3.00 per 100; $25.00 

 per 1000. 



October Queen, Pacific Su- 

 preme, Tiger, Dr. Engue- 

 hard, LynnwoodHall, Whi e 

 and Yellow Turner, Chief- 

 tain, Tints of Gold, $4.00 per 

 ItO; $35.00 per 1000. 

 Richmond, Mrs. M. R. Mor- 

 gan, Jerome Jones, Yellow 

 Jones, Chadwick Supreme, 

 also white and yellow; Ham- 

 burg Late White, J. Foley, 

 $5.00 per 100; $40.00 per 

 1000. 500 at the 1000 rate. 

 Order early. Satisfaction 

 guaranteed. 



M^ntton The Ri»Ttew when yon write. 



PHILADELPHIA. 



The Market. 



Suppose that a friend asked you to 

 dine out; when you reached your home 

 your nice dinner was waiting for you. 

 A description of your feelings describes 

 the market for the week following Eas- 

 ter. The market was overstocked. 



The change from scarcity to overpro- 

 duction came with startling rapidity. 

 There were not nearly enough flowers 

 before Easter; there were entirely too 

 many afterward. It certainly was not 

 the fault of the weather. 



With high, cold winds and ice dur- 

 ing the fourth week in April, the 

 weather certainly did not stimulate 

 production. There was little business. 

 Weddings kept the stores going, but 

 that was about all. Some talked about 

 the Victory loan; some said it was cir- 

 cus week. The real truth is that every- 

 body bought at Easter; few have bought 

 since. 



The market is worthy of careful 

 study, because the character of the sup- 

 ply is changing. Eoses are the main 

 crop. Eussell, Hadley and Beauty are 

 the leading varieties, with Ophelia, Sun- 

 burst, Shawyer, Maryland and Double 

 White Killarney in fine form. There 

 are quantities of roses and they are 

 good. Carnations are not so plentiful 

 as roses, but their support is strong 

 enough to maintain a rather good price. 



Sweet peas are popular for weddings, 

 especially fine blooms of the new crop. 

 Easter lilies are abundant. It is thought 

 that they will last until the peonies 

 arrive and then disappear from the 

 market for six months. Callaa are 

 slowly decreasing in number. Spanish 

 irises are fine. There are two shades 

 of yellow and two shades of blue. Out- 

 door valley is in; also Darwin tulips and 

 daffodils. Snapdragons are much too 

 plentiful. There are many yellow 

 daisies and calendulas. Larkspur is fine. 

 Orchids continue scarce. The Easter 

 corsage work used them up so com- 



BERGER BROS. 



WHOLESALE FLORISTS 



Pth^ill%tl MOTHERS' DAY 



SUNDAY 1 1 

 = MAY 1 1 



Carnations, White and Colored, Roses, Sweet Peas, 

 Snapdragons, Calendulas, Daisies, Lilies, &c. 



1225 Race St. 



PHILADELPHIA 



pletely that it is hard to get them. Out- 

 door lilac is coming in from the south. 

 The market was strong at the open- 

 ing, fair at the close and weak in the 

 middle of the week. Prices are about 

 one-half less than they were a week 

 ago. 



Holland Bulbs. 



There have been fifty or sixty sales- 

 men in this city recently, booking or- 

 ders for Dutch and French bulbs for 

 delivery in the late summer and early 

 fall. Most of them represent well 

 known Dutch bulb growing firms. Their 

 European market is so much curtailed 

 that our market is of greater impor- 

 tance to them than ever before. 



The season just closed has been one 

 of most unusual profits for bulb forc- 

 ing. This would make order getting an 

 easy and a pleasant task, were it not 

 for the increase in price which our vis- 

 itors say they must get this season. 



Fine Xdses, Carnations, Peas 



and all Seasonable Flowers 



Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 Weiclose at 5 p. m. 



Mention The HeTlew when yon wrif . 



The advance is so tremendous as to 

 stagger the would-be buyers. Some are 

 taking a chance; some are holding off. 

 The American-grown bulbs do not 

 seem to cut much figure yet, excepting 

 the freesia. It seems likely that the 

 Hollanders will get the orders before 

 they go. ' 



Various Notes. 



Just inside his handsome store, M. 

 J. Callahan was looking over an effec- 

 tive window arrangement. "Easter 

 was good with us," Mr. Callahan said. 



