90 



The Florists^ Review 



Mat 1. 1919. 



W. McLellan, has joined, the force at 

 the city store of the E. W. McLellan 

 Co. It is understood she will take 

 charge June 1, when J. A. Axell, man- 

 ager, and Mrs. Axell, bookkeeper, are 

 leaving. It is Mr. Axell 's intention to 

 engage in business for himself, after a 

 vacation of six or eight weeksr M. M. 



LOS ANGEIJIS. 



Tbe Market. 



The Easter trade was better than it 

 has been in years, notwithstanding the 

 absence of Easter lilies, which in pre- 

 vious years 6ave been the principal 

 flowers sold. Most of the retailers had a 

 large tradJB in baskets and boxes of cut 

 flowers. The only plants left were a 

 few extra large rhododendrons, which 

 were a little too expensive for the local 

 market. 



Flowers are coming in quite plenti- 

 fully now, there being a heavier cut of 

 roses, orchids and carnations than we 

 have had for several weeks. There also 

 is a nice lot of statice, strawflowers, 

 Spanish irises and tulips, these taking 

 the place of violets and daffodils, which 

 are a thing of the past. 



Various Notes. 



Mrs. Peter Eeinberg, of Chicago, and 

 Mrs. Henry Zender and the latter 's son. 

 Peter, were visitors this week. Part or 

 the time they were guests of Emil Reich- 

 ling, recently of the Eeinberg forces in 

 Chicago. It may be noted that Mr. 

 Eeichling, since his arrival in southern 

 California, has bought and sold several 

 pieces of property, and he says he has 

 beaten the California real estate man at 

 his own game. 



Paul C. Miller, of the L. A. Floral Co., 

 who has been in the service the last two 

 years, was expected back April 26. He 

 belonged to the 91st Division. 



Jacob Dieterich and H. E. Eichards 

 were in San Francisco on business this 

 week. 



Eoy F. Wilcox, of Montebello, CaJ., is 

 busy making repairs and planting new 

 stock at his greenhouses. If he con- 

 tinues the way he has started he cer- 

 tainly will show Los Angeles some good 

 flowers next winter. H. E. Eichards. 



SAN DIEGK), CAL. 



The San Diego Floral Society made 

 big preparations for the annual rose 

 show, held in the California building 

 at Balboa park April 26 and 27. It 

 surpassed anything of the kind that had 

 been attempted in the last few years. 



Easter business this year was of the 

 kind we had before the war. 



George F. Otto & Son had a big motor 

 truck loaded with rhododendrons and 

 other choice plants. 



Louis Eucker, of Coronado, Cal., had 

 a shipment of Easter lilies from the 

 north and he managed to dispose of mos# 

 of them. 



The Flower Shop sold out the entire 

 stock the day before Easter. This store 

 sold a quantity of fancy baskets and cor- 

 sages. 



Boyle & Darnaud were fortunate in 

 having their Easter lilies in full bloom 

 for Easter and the firm sold all of them. 

 They grew about 500 or 600 for their 

 own use at the store. The firm's orchids 

 also came in time. 



Mrs. Boyle and Mrs. Darnaud were in 

 Pasadena last week and purchased a 

 large part of the orchid collection of 

 Dr. Schiffmann. 



SPRING STOCK 



NOW READY 



20c; 6-lnch, 8Sc. 

 5-lnch, 7Sc; 6-lncb, 



$1.25 to $2.75 each. 



Cinerariaa, 6-lnch. 60c 



Obconica PrimroMS, 4-lnch, 



Kentia Palma, 4-lnch, 45c; 



Dracoenas, 3-inch, 8c; 4-inch, 15c 



£rlca8, six varieties, 3^ -Inch, 20c. 



Rubber plants, 75c to $1.25. 



Boees, Cecile Branner, 3-lnch, 15c; 5-lnch, 80c. 



Flumosns seed, $1.25 per 1000. i 



Sprengerl seed, 76c per 1000. 



Chrysanthemums — Rooted cuttings, $15.00 per 1,000. Early Frost, Chrysolora, White 

 Chieftain, Pink Chieftain, Dr. Enguehard, Golden Wedding, Alice, Patty, Golden 

 Salomon, Maud Dean, Frank Beu, Fairy Queen, Diana, Garza, Baby Yellow, 

 Baby Marguerite, Climax. 



Cyclamen seedlings, 10,000, best varieties, $30.00 per thousand; June 1st delivery. 



Geraniums, 4-lnch, 15,000, Nutt, Meteor, Hill and Jacquerie; $15.00 per •«00. 



^BEDDING PLANTS 



2-inch 

 100 



Alyssum $4.00 



Ageratum 4.00 



Asparagus Sprengeri 



Asparagus Plumosus 4.00 



Begonia Chatelaine 8.00 



Begoni«>^ "^x 8.00 



Cannas, six varieties 



Cherries, Cleveland 4.00 



Colens, twenty varieties 4.00 



Cupheas 4.00 



Daisies, Mrs. Sander 4.00 



Dusty Miller 4.00 



Geraniums, Ivy 4.00 



HeUotrope 4.00 



Ivy, Parlor 4.00 



Lantanas, three varieties 4.00 



Mesembryanthemums 4.00 



Petunias 4.00 



Pelargoniums, Easter Greeting type 8.00 



Smflax 4.00 



Salvias 4.00 



Snapdragons, Nelrose 



Vincas 4.00 



Wandering Jew 4.00 



Dwarf and Trailing Lobelia, from flats, $2.00 per 100. 

 Asters, from flats, $2.00 per 100. 



Pillsbnry's Carnation Staples, 1,000 for 35c; 3,000 for $1.00. 

 All Galvanized Hanging Baskets, 10-in., $1.65; 12-ln., $2.25; 14-ln., 

 Send for complete price list of frames. 



WILSON-CROUT-GEHR CO., 



East 61st and Ankeny Streets, Portland, Ore. 



$3.00 per doz. 



Asparagus Plumosus Seed 



1,000 seeds $1.00 



Pound 7.50 



12,000 to pound Dealers' prices on 6 pounds or more. 



Asparagus Sprengeri Seed 



1,000 seeds $0.75 



Guaranteed Strong Germinating Qualities 



Plumosus Yearlings, $10.00 per 1,000 | Sprengeri Yearlings.. $8 .00 per 1,000 



H. N. GAGE CO., Inc., Montebello, Cal. 



Los Robles Preesia Purity 



The LOS ROBLES standard of Quality, liberal grading and properly cured bulbs is evidenced 

 by renewed and standing orders from year to year by many leading wholesale houses. 



A trial order will make YOU a regular customer. 



Los Robles Nursery and Garden, Santa Cruz, Cal. 



The San Diego Everlasting Flower Co., 

 of Pacific Beach, is shipping quantities 

 of colonial bouquets all over the country. 



Miss Minnie Pierick, of the staff of 

 Boyle & Darnaud, has gone to the hos- 

 pital to be operated on for tonsillitis. 



A. D. 



Minot, N. D. — George Valker, a local 

 florist, has erected a mammoth sign- 

 board here at the crossing of the Great 

 Northern and the Soo line, on which is 

 shown the slogan, "Say It with Flow- 

 ers." Practically every person who 

 comes to Minot, or passes through here, 

 can see the signboard. 



Marshall, Mo.— The Marshall Floral 

 Co., which claims "the most up-to-date 

 establishment in central Missouri," is 

 advertising a large stock of bedding 

 plants in the local newspaper. Gera- 

 niums are offered at 25 cents and cannas 

 at 20 cents each. 



Fort Smitli, Ark. — George Rye, a 

 prominent florist of this city, was given 

 an extremely flattering "write-up" in 

 the "prosperity edition" of the South- 

 west American, a trade-boosting publi- 

 cation issued in Fort Smith. Mr. Eye 

 shows his belief in advertising by using 

 space in the publication. 



