IfOTDMBEB 7, 1918. 



The Florists^ Review 



31 



Pompons 



In all colors, including a large 

 assortment of the autumn shades, to AA nnA tA AQ 

 Well grown stock at per dozen bunches. 



As 8. SpCCl&l^ selection, at 



$20.00 per 100, best quality. 



Evetythiog w Cot-Flowers, Greens, 

 Ribbons and Supplies 



BUSINESS HOURS, 7 A. M. TO 5 P. M. 



S. S. Pennock Company 



1608-20 Ludlow St., PHILADELPHIA, PA. 



WASHINGTON 



1216 H Street, N. W- 



N W YORK BALTIMORE 



117iWest 28th,Strcet. Frnkfin aed St. Paul St* 



VOAl-l'*'* 



Mention The RctIcw when yon writ*. 



Everything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 



2223 N. Front St., Philadelphia, Pa. 



Mention The RcTlew when you write. 



ble, and hoping the balance of the bulbs 

 will get here mighty quick, despite dark 

 doubts raised by the rumors of their 

 being at the bottom of the English chan- 

 nel. It is said that the fine quality of 

 the Dutch bulbs is due to the fact that 

 the poorer ones and the cheaper va- 

 rieties have been ground up for cattle 

 food for use "over there." 



The Lifting Smoke. 



Now that October is past and the 

 smoke of battle has lifted, a view of the 

 field is of great interest. October was 

 the most extraordinary month ever ex- 

 perienced by the cut flower market in 

 this city, probably in any city. No holi- 

 day month that held either Christmas 

 or Easter ever equaled it in the volume 

 of business done in cut flowers. This 

 business was due, unfortunately, almost 

 entirely to illness and to death. It was 

 done in the face of enormous difficul- 

 ties. It came at a time when open-air 

 production was on the decline and green- 

 house production was not yet in full 

 swing. It came at a time when labor 

 was scarce and when fuel was re- 

 stricted; worst of all, it came at a time 

 when sickness was rampant and it came 

 m a rush without warning, so that no 

 one was prepared. 



The extent to which the influenza 

 affected the workers themselves is not 

 generally known. A number of stores 

 were closed for days, even weeks at a 

 time, because there was no one well 

 enough to look after business. The 

 wholesale houses were so short-handed 

 that It was impossible to wait on the 

 customers on the floor, to answer the 

 telephone or to attend to the telegraph 

 orders. Customers who occasionally vis- 

 ited their chosen retail florists would 

 come in frequently, always for remem- 

 brances for the departed. One customer 

 lett nine such orders at one time. The 

 representative of a business house which 

 makes a practice of sending flowers on 



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□ 



1 



i EDWARD REID "Sa 



I CHRYSANTHEMUMS 



I THE BEST IN ALL COLORS 



I Good Roses, Carnations, Violets, Orcliids, Pompons 



I REMEMBER WHEN THEY ARE REIIVS THEY ARE RIGHT 



I 1619-21 Ranstead St., PHILADELPHIA, PA. 



KomnwnoiniuiHHDiniiiiuiiouHniiHiaiiniiiniioimmiiioiniuniiOBHniiiicfimniiniDmiinnHiaiumiiuiianiii^^ 



Mention The Beylew when yon writ.. 



EXCEPTIONAL 

 QUALITY 



YELLOW AND WHITE MUMS 



We close daily at 5 p. m. 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstead Street, Philadelphia, Pa. 



Mention The Kerlew when you write. 



CARNATIONS - CHRYSANTHENUNS • CALLAS • NIGNONEHE • SWEET PEAS 



WM. J. BAKERf i2'Sto^rt1fMoustr««t PhilsdslphiSp Ps. 



such occasions left a $50 order one day, 

 two $35 orders the next day, two $25 

 orders the third day, two $15 orders 

 the fourth day and on leaving he re- 

 marked that this pace could not be 

 kept up. 



The dahlia undoubtedly fllled a place 

 that it has never before occupied. With- 

 out the dahlia, many, many orders that 

 were filled would have been refused. 

 Even yellow dahlias were used for the 

 departed. 



The difference between October, 

 Christmas and Easter from a price- 

 standpoint was the length of time that 

 prices remained at the high-water mark. 

 Flowers did not have to be cut and 

 saved and Sorted that they might be 

 at their best on a given day. They were 

 wanted all the time for several weeks. 

 If not at their best on arrival, why, 

 the purchaser just took them anyhow, 



with little question about price. Most 

 of the time the wholesale houses were 

 absolutely bare of any material what- 

 ever. The florists' supply houses sold 

 everything in the shape of a wreath, 

 even to those in their sample cases, to 

 say nothing of quantities of crepe and 

 wax flowers. The retail shops rarely 

 had unsold stock in sight. 



The benefit to the business, deplorable 

 as was the cause, was enormous. It was 

 limited with the growers to production; 

 with the wholesale houses, to receipts 

 and their ability to handle them under 

 extraordinarily difficult conditions; with 

 the retailers, to their ability to turn out 

 work. There were times both in Camden 

 and Chester when only two of the retail 

 flower stores were open. 



This, then, is a brief record of this 

 month of October in the Philadelphia 

 cut flower market. While no one hopes 



