NOVBMBEB 7, 1918. 



The Florists' Review 



51 



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— "•• The flortst* wbose cards appear on tbe pases oamrlnc this head, are prepared to lUl orders 



from other florists for local delivery on the usual tiasis. 



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To insure the greatest satisfkction 

 always send your CHICAGO orders to 



THIS NAME^ON THE BOX IS A 



GUARANTEE OF SATISFACTION 



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The orders we send out are for $4.00 

 and up. 



Please observe this minimum on the 

 orders sent to us. 



CHICAGO'S 



LEADING FLORIST 



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 RAILWAY EXCHANGE BUILDING 



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i PUBLICITY AND PROGRESS I 



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S. A. F. PUBLICITY CAMPAIGN. 



Slogan Becoming Familiar. 



Thoreau is quoted as saying, "Most 

 vi men lead lives of quiet desperation. ' ' 

 To get the public mind concentrated 

 on flowers, especially in these troublous 

 ■,. times, is hard indeed for an individual 

 •to attempt; in fact, nothing but a des- 

 , perate effort would be rewarded with 

 -. success. One of the ideas back of our 

 : publicity campaign was to make an or- 

 /ganized effort to do this thing, in order 

 that the florists might cut this despera- 

 . tion out of their business lives and en- 

 joy a better demand for plants and flow- 



ers. And who shall say our committees 

 have not succeeded? 



Through our magazine advertising 

 many thousands of people have turned 

 their minds to flowers as mediums for 

 the expression of sentiment under 

 various conditions. Every mail brings 

 to this office numbers of letters from all 

 parts of the country requesting copies 

 of our little booklet, ' ' Say It with Flow- 

 ers," and information in regard to fill- 

 ing orders in distant cities. This result 

 is gratifying to us, even though repre- 

 senting only a fraction of the interest 

 which is aroused by the publicity our 

 fund provides. 



Our slogan has even had expression 



^ FOREIGN SERVICE x 



PARCHESTER, ERGLAHD 



pNGLEYS.Ltd.. Florists 



liSHEFFIELD, ENGLAND 

 WM. ARTINDALE & SON 



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WMEITMBI 



LIVERPOOL, ENGLAND 



DINGLEYS,Ltd.. Florists 



HONOLULU, HAWAII 



TAYLOR, FLORIST 



Wireless and Cable Address. " FLORIST." HmsIuIi 



on the stage. We are informed that 

 recently in a vaudeville performance, 

 during a pause in a dual song-and-dance 

 act where, according to custom, a little 

 banter passes between the partners, the 

 male of the duet made a stammering 

 protestation of love to the female, 

 whereupon the latter said: "Oh, cut it 

 out and say it with flowers." This 

 brought a hearty laugh from the 

 audience, which, it is quite fair to as- 

 sume, recognized the slogan. 



The Dealers' Helps. 



Gradually but irresistibly our slogan 

 is taking hold. Any florist who is n.ot 

 giving it a personal push is making a 

 mistake. Our promotion bureau is pro- 

 viding the means for a push through the 

 dealers' aids service. The beautiful 

 glass sign displayed in any store window 

 says "Say It with Flowers" all day 

 long and every day. If this sign at $2 

 is considered an extravagance, then 

 there is the decalcomanie sign, supplied 

 in units of four, in sizes for windows 

 and door panels, at $1 per unit. Our 

 bureau has supplied hundreds of these 

 transfer signs, but ought to place ten 

 times the number. There are stickers 

 in three sizes, suitable for affixing to 

 envelopes, boxes, express packages and 

 the like, the use of which connects the 

 slogan to an individual establishment. 

 Our lantern slides for use in the moving 

 picture houses are works of art at 

 chromo prices. Our electrotype service, 

 comprising newspaper plates featuring 



