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The Florists^ Review 



NOVBMBEB 14, 1918. 



EstebllBhed, 1897. by O. L. aRANT. 



Pnbliahed everr Thursdar by 

 The Flobists' Pubushino Ck>., 



620-660 Oaxtoa Building, 



SOe South Dearborn St., Ohlcaaro. 



Tele.. Wabash 8196. 



Registered cable addrees, 



Florriew, Cblcairo. 



Entered as second class matter 

 Dec. 3, 1897, at the pcst-offlce at Cbl- 

 casro. 111., under the Act of March 

 S 1879. 



Subscription price, $1.60 a year. 

 To Canada, $2.fi0; to Europe. $3.00. 

 » AdTertlslnir rates quoted upon 

 request. Only strictly trade ad- 

 vertislng accepted. 



n 



NOTICE. 



It is impossible to g^uarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 4 P. M. TUESDAY. 



^ ^— ^ ..■.■■■■ ■ ■ - 



BOOIZTT OF AXE&XOAN FLORISTS. 

 iBCorporatod by Act of Congress, Marck 4, 1901. 



Oflicen tor 1918: President. Charles H, 

 Tottj, Madison, N. J.; Tlce-presldent, Jolea 

 Bonidet, St. Lools, Mo.; ■ecietary. John Touns, 

 1170 Broadway, New York City; treaanrer, J. J. 

 Haaa. Omaha. Neb. 



Offleara tor 1919: Prealdent, J. F. Ammann, 

 ■dwardarllle, DL; Tlce-presldent, B. A. Fetters, 

 Datralt; aecretary and traasnrar as betor*. 



Thlrty-flftk annual conTentlon, Detroit, Mich., 

 Annat 19 to 21. 1919. 



RESULTS. 



"We give them. You get them. 

 We both have them. 



Don 't get the idea that the end of the 

 war will cause an immediate return to 

 the good old times. 



The general opinion is that the first 

 effect of peace on the flower bu.siness will 

 be to insure a record-breaking Thanksgiv- 

 ing and Christmas trade. 



At the recent meeting of the executive 

 committee of the American Rose Society 

 resolutions were adopted expressing the 

 keen sense of loss in the passing of Ad- 

 miral Ward. 



At the exhibition of the Rhode Island 

 Horticultural Society and Providence 

 Market Gardeners' Association, to be held 

 this week, all premiums are to be paid in 

 Thrift stamps. 



The trade certainly has reason for con- 

 gratulation that it has emerged from the 

 period of the war in such strong condi- 

 tion. Such losses as the trade as a whole 

 has sustained will tte quickly recovered. 



An immediate turn in the trend of com- 

 modity prices is expected with the return 

 of peace. A turn in the labor market at 

 certain points was reported as much as a 

 fortnight ago, because of the discontinu- 

 ance of special lines of war work. 



It is reported that last week, when the 

 approach of peace was seen, traveling 

 salesmen for coal companies, men who 

 have not been out of their oflSces since 

 early last spring, took to the road in 

 full force. It shows clearly what the coal 

 trade expects. 



The state fuel administrators, one by 

 one, are canceling the orders for light- 

 less nights. There is an abundance of 

 bituminous coal, especially the steam- 

 making grades. 



As one of the signs of changed condi- 

 tions. The Review's increase in subscrip- 

 tion receipts in October, as compared to 

 the same month of the preceding year, 

 was the largest so far noted. 



cost of advertising you may be pretty 

 certain that he spends a good bit of 

 money elsewhere than in The Review. 



THE WAJl ENDS. 



For the benefit of any readers who 

 depend solely on this medium of intelli- 

 gence and who may not have caught the 

 meaning of the sounds which made No- 

 vember 7 and November 11 different 

 from other days, let it here be recorded 

 that the great war has ended. 



The country has had two days of un- 

 restrained jubilation over the great vic- 

 tory — the winning of the war. Now it 

 is time to consider the future. 



It is the consensus that the return to 

 l)rewar conditions will begin at once, 

 but that it will be gradual, with the 

 probability that it will be several years 

 before general business in the United 

 States gets back to where it was in 1913, 

 if, indeed, that status ever is reached. 

 The best judgment seems to be that the 

 top prices of most commodities have 

 been passed, but that the decline in 

 prices will not be rapid, due to the con- 

 tinued large demand for food which will 

 keep the cost of labor relatively high 

 in spite of an increasing supply as work- 

 ers are released from war tasks. If 

 there is to be a period of depression fol- 

 lowing the war, it will not come at once 

 and every effort evidently will be made 

 to enlist government agencies to re- 

 strain the downward swing of the pen- 

 dulum. 



In the florists' business the first effect 

 of the return of peace probably will be 

 felt through the resumption of social ac- 

 tivities calling for the use of flowers. 

 It is thought the Thanksgiving and 

 Christmas demands will exceed all 

 records and that a splendid season's 

 business is assured. The wealthy will 

 resume their usual scale of living and 

 the workers have acquired an apprecia- 

 tion of flowers which will be of lasting 

 benefit to the trade and to the nation. 



QUICK WOEK. 



A market that has snap to it, a steady 

 demand, with firm prices, these are the 

 reports coming in from the trade from 

 every quarter. There is call for every 

 item of stock that the grower can sup- 

 ply, if one is to judge from the response 

 to offers made through the Classified ad 

 columns of The Review. Stock is said 

 to be short of requirements everywhere 

 and progressive growers are disposing of 

 their plants "in double quick time," 

 as one of them puts it: 



That little gpranium ad took all our cuttings 

 in double quick time. I have booked orders up 

 to December 1. It pays to advertise in The Re- 

 view. — Quaker Hill Greenhouses, Sebring, O., 

 November 2, 1918. 



Please take out the cineraria ad in the claHsi- 

 fled section. This was the quickest sale we ever 

 had.— Furst Floral Co., Dayton, O., November 4. 

 1918. 



Please take out my ad In The Review of Wur- 

 tembergia pelargoniums, as I am out of stock. 

 Am enclosing check to cover another ad and 

 subscription to The Review. One cannot get 

 along without The Review, especially in these 

 uncertain times. — R. B. Hayes, Shelby, 0., No- 

 vember 2, 1918. 



Cut out our rose ad, also the 5-lnch and 6-inch 

 ad of Jerusalem cherries. The Review surely 

 does get the business. — C. W. Kspy Sl Son, Brook- 

 ville, Pa., NoTember 4, 1918. 



When you hear a man complain of the 



WORKERS NOT SAVING. 



"The prospects of saving and econ- 

 omy on the part of the public at large 

 do not appear as encouraging as is to 

 be wished," says the Bulletin of the 

 Federal Reserve Bank. "While there 

 have been enforced economies, due to 

 the absence of certain classes of goods 

 from the markets, and while it is ex- 

 pected that the operations of the War 

 Industries Board and its system of ra- 

 tioning will compel a further extension 

 of this involuntary economy, it would 

 appear that many classes of the popula- 

 tion are still spending their current in- 

 comes as freely as ever (notwithstand- 

 ing the fact that prices are today at 

 record figures), because they have not 

 yet embraced the national duty to save 

 as a personal obligation." 



CONTINUING U. S. CONTROL. 



One of the questions that have been 

 raised at Washington and in other parts 

 of the country since the beginning of 

 the collapse of the Central Empires and 

 growing prospects of an early peace is 

 that of the need of extending the life 

 of the war boards for at least six months 

 or a year after the cessation of hostili- 

 ties. Indications now point to the mak- 

 ing of such a request of Congress within 

 the near future, especially so in the case 

 of the War Industries Board. 



Although the transition of American 

 industry from the individual peace basis 

 to that of strict war manufacture was 

 accomplished under government direc- 

 tion and supervision with only negli- 

 gible disturbance, fears are entertained 

 in many quarters that the sudden with- 

 drawal of industrial war restrictions 

 might have serious results. 



Regardless of divergent views as to 

 what the near future holds for the coun- 

 try, it is agreed that the reversion of 

 industry from a war basis to that of 

 peace should be made under the same 

 direction which previously changed the 

 status to war machinery. This gradual 

 reversion of industry back to its nor- 

 mal status, it is pointed out, does not 

 necessarily mean the maintenance of 

 government industrial control as long 

 as possible. On the contrary, it is agreed 

 that the reversion should be made as 

 speedily as possible, but under govern- 

 ment direction, to prevent the industrial 

 disturbance which might occur if such 

 a step were trusted to the natural laws. 



CHICAGO. 



The Market. 



The excitements of the last week have 

 been almost too much for the market. 

 For the first time in months stock ac- 

 cumulated at the end of last week, per-" 

 haps as the result of the virtual sus- 

 pension of business the day of the pre- 

 mature report of the signing, of the 

 armistice. The market cleaned up fairly 

 well November 9, but November 11, 

 when the great war actually ended, city 

 business came almost to a standstill. 

 Shipping on that day was badly inter- 

 rupted, owing to the cutting off of 

 wagon service by the express companies 

 a little before noon, both for incoming 

 and outgoing shipments, it being im- 

 possible to maintain service through 



