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The Florists* ftcv&w 



NOTIUBEB 14, 1918. 



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30 E. Randolph St. 

 CHICAGO 



Umg Dlrtuc Plio««{gSltJS silt 



Now that the 



WAR IS OVER 



OUR BUSINESS WILL BOOM 



Take time by the forelock and make the 

 best of your opportunity by being prepared 

 to handle the increased business. 



K 



Place your order with us. We will be strong on 

 all Thanksgiving stock 



Mention The Review when ycaiwritg^ 



r<Mi- 



the loop district because of the wildly 

 celebrating crowds. However, the 

 wholesale houses turned their attention 

 ,to getting out all the orders possible in 

 the morning and in the afternoon some 

 of them continued to do a little business 

 by delivering by their own automobiles 

 to the depots. The retailers found 

 around the market could be counted on 

 the fingers of one hand and there was 

 no city business. Most of the retail 

 stores closed at noon. 



Since the great celebration business 

 has been quiet compared to what it has 

 been recently. Shipping has been better 

 than city trade, but there has been no 

 snap to the demand. It probably will 

 take two or three days to get going 

 again. Excitements never are good for 

 the flower business of the moment. 



Chrysanthemums are the market's 

 leader and are coming in large quan- 

 tities. For the fancy stock the demand 

 still exceeds the supply and it nearly 

 equals that of other grades. Prices have 

 weakened only a little. Pompons con- 

 tinue abundant and still are the cheap- 

 est flower on the market. The quality 

 of the stock arriving continues excel- 

 lent and the better grades go quickly, 

 but the common yellow stock is not so 

 easily disposed of. The rose situation 

 is somewhat changed. Long-stemmed 

 stock in all varieties is arriving in quan- 

 tities a trifle larger than the demand, 

 while medium and short lengths are 

 short of the demand. Prices have 

 dropped a little. 



Calendulas still are in good supply 

 and are of excellent quality. There 

 remains a steady call for pansies, but, 

 while the call for these has increased, 

 it does not absorb all the flowers com- 

 ing into the market. The same is true 

 of both single and double violets. Gladi- 

 oli and asters have made their final bow. 

 Carnations of good quality are arriving 

 in increased quantities, but, as in pre- 

 vious weeks, the demand increases with 

 the supply. The long-stemmed stock 

 has not yet made its appearance. Pom- 

 pons continue to make up for the short- 

 age. 



There is sufficient valley to answer 

 immediate needs. It is the same old 

 story with Easter lilies — a big demand 

 and not enough stock to meet it. This 



YOUB 



PROTECTION 



Wholesale Dealers 

 -in- 

 cut Flowers 

 for 

 87 Tears 



WHO make the biggest profits? The retail 

 florists with only a store, or the retail florists 

 who grow stock for their own use? 



IF you are a grower-retailer on one of the main 

 lines out of Chicago, then cut flowers can be 

 delivered to you cheaper and just as fresh as 

 if they had been cut in your own greenhouses. 



A REGULAR SUPPLY of cut flow- 



ers obtained from us and carried in stock equal 

 to your demands, costs less than the expense and 

 trouble of maintaining your own greenhouse 

 establishment. 



GET YOUR SUPPLY as you want 

 it from — 



Kennicott Bros. Co. 



Wholesale DeoJen in Cut Flowen 

 CHICAGO 



Mention The Review when you write. 



also is true of orchids. Eubrum lilies, 

 however, remain plentiful, but do not 

 make up for the shortage of Easter 

 lilies. Callas are arriving more plenti- 

 fully, but meet with practically no call, 

 and this condition exists with sweet 

 peas. 



Ferns continue to hold up in price. 

 Everything else in greens, however, is 

 plentiful. 



The thoughts of wholesalers and re- 



tailers are centered on Thanksgiving, 

 and it is the consensus that business will 

 be far larger this year than it has been 

 at any Thanksgiving in the history of 

 the flower business and that flowers will 

 be seen in every home in the city, in 

 every village and on every newly blazed 

 trail, in palace or hut, no matter how far 

 isolated. It will be a Thanksgiving 

 that will be a celebration of peace on 

 earth and how better can the spirit of 



