November 14, 1918. 



The Florists^ Review 



43 



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GLOEKLER 



FLOWER 

 STORE 



REFRIGERATORS 



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Qloekler Fixtures in Store of A. W. Smith Co , Pittsburch. 



^E essential feature of a refrigeratorj 

 for cut flowers is a cold, dry cinetr^ 

 lation of air. That is the fundamental 

 principle of Gloekler Flower Refrigerators. 

 The stock keeps to its full limit, and at the ' 

 same time results in a saving of ice. It 

 requires perfect insulation to produce this 

 condition, and the Gloekler method of re- 

 inforced cork insulation has been proven by 

 test the only practical way of producing 

 such a result. 



And then, the selling quality of the refriger- 

 ator—that is a big point for consideration. 

 These refrigerators display flowers so at- 

 tractively that the flowers almost sell them- 

 selves. They are as valuable as an extra 

 salesman in your store. They present an 

 insistent argument to the customer to buy, 

 but in an unobjectionable way. And, after 

 all, the first aim of the florist is to sell. 



Gloekler Refrigerators are made of selected 

 materials, finished to exactly harmonize 

 with your store interior, and completed 

 with our own heavy, attractive hardware. 



Many splendid styles and sizes in stock for quick ship- 

 : ment. We build any size or style to order. Any finish. 



A NEW CATALOGUK of FLORISTS' RKFRIGKRATORS sbows flower store interiors In full color. Send for vour con-v 



If 8 free and It's wonb whUe. Write TODAY. «"*'y. 



BERNARD GLOEKLER CO., 



Builders of 

 Refrig^erators Exclusively 



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rnrsBURGH, pa. 



PATRIOTIC CARDS 



100. 

 500. 



.$0.86 

 . 8.00 



200. 

 1000 



.11.60 

 . 5.00 



Write for Samples 



THE JOHN HENRY CO: 



LANSING, MICH. 



Mention The RcTlew when you write. 



conditions having improved decidedly. 

 The public is getting back to natural 

 conditions and is beginning to think 

 more of the natural mode of living. For 

 over a month the people have thought of 

 flowers only in connection with funerals, 

 but things are beginning to right them- 

 selves and the brighten side of life is 

 again uppermost. And now that the 

 terms of the armistice have been ac- 

 cepted by Germany and the war is over, 

 the public will, no doubt, throw off the 

 suspense under which it has been living 

 for the last year and a half and business 

 soon will come into its own again. Let 

 us hope that by the first of the year 

 things will be in such a condition that 

 the Fuel Administration will see itstway 

 to lift the ban on coal entirely and the 

 growers be allowed to run their ranges 

 at full capacity. * 



The Fruits of Experience. 



The last year has been one that has 

 tried the staying qualities of everyone 

 in the trade, but I am glad to be able 

 to say that everyone hereabouts has 

 weathered the storm. It has been, more- 

 over, one of the most valuable experi- 

 ences they possibly could have had. I 

 do not believe there is a single one in 

 the trade who has not been benefited by 

 the lessons learned in the strenuous 



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I ASPARAGUS PLUNOSUS, $2.00 per 100 [ 



I THESE ARE EXTRA FINE SPRAYS | 



I We Ship to all Points | 



I IMPERIAL GARDENS, Sugar Und, Texas. I 



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Mention The Review when you write. 



FLORIST REFRIGERATORS 



will increase your profits. Send for catalogue. 



McCray Refrigerator Co., ""roVfffiE. mu. 



Mention The Review when you write. 



times through which all have passed. Of 

 course, a readjustment of business con- 

 ditions is bound to follow the war, just 

 as when the war started, but everyone 

 met this as in the natural course of 

 events. While it may be early to dis- 

 cuss this subject, we feel sure that as 

 the people met the changes in the begin- 

 ning of the war, they will measure up to 

 whatever the future may have in store. 

 One thing is certain, the florists' busi- 

 ness is on a firmer foundation today 

 than it has ever been in its history. This 

 was demonstrated to the writer Novem- 



REFRIGERATORS 



Compl«t« Stor* nxtur«s 



Write for Catalogue and Prices. 



A. L. RANDALL CO. 



ISO N. Wabash Ava., CHICAQO 



Mention The Review when you write. 



bcr 3 while on a trip out by way of the 

 Annapolis boulevard past Cedar Hill and 

 Holy Cross cemeteries, where All Souls' 

 day was being celebrated. Thousands 

 of people were to be seen, each with an 

 armful of flowers, journeying to these 

 two burying grounds. As my readers 

 will realize, these were the poorer classes 

 of our citizens. It is true that in most 

 cases the flowers they carried were 

 dahlias or outdoor chrysanthemums, yet 

 every one of them had to be procured 

 from the stores or the markets. One 

 commission man told me that they could 



