84 



The Florists^ Review 



NOVKMHKII 14, 1918. 



the call has been for the better-class 

 stock, of which this store makes a spe- 

 cialty. 



On account of the epidemic, stores 

 have been forced to close at 3:30 p. m. 

 and open at 9 a. m. While this has de- 

 creased the counter trade, it gfives the 

 florists a chance to get out the funeral or- 

 ders. H. K. 



SAN FRANCISCO. 



The Market. 



Though the number of deaths from in- 

 fluenza is on the decline in this vicinity, 

 it still runs enough above normal to 

 continue the rush at the florists' estab 

 lishments. From the florists' stand- 

 point, it is interesting to note that the 

 amount of funeral work for the victims 

 of the influenza epidemic has averaged 

 high, many funerals calling for expen- 

 sive palls and elaborate floral pieces. 



As far as stock is concerned, there is 

 no acute shortage here, but more flow- 

 ers could be disposed of to good advan- 

 tage, were the supply larger. The short- 

 ening up of chrysanthemum arrivals has 

 called a halt on the acceptance of ship- 

 ping orders for this particular flower. 

 Enough stock continues to reach the 

 market each day, however, to supply the 

 local demand fairly well. The mums 

 now in evidence are not up to the high 

 standard maintained a while back, when 

 the Japanese growers were bringing in 

 quantities of large, fancy varieties. 

 Now practically all the chrysanthemums 

 arriving are being brought in by the 

 Chinese growers, who do not produce 

 such perfect blooms as do the Japanese, 

 one reason probably being that the Jap- 

 anese grow their mums under cheese- 

 cloth, for the most part, while the Chi- 

 nese stock is grown in the open. With 

 little competition, the Chinese mums 

 clean up without difficulty, regardless of 

 their not showing the quality of the of- 

 ferings of a fortnight ago. There was 

 some rain during the week, but not 

 enough to do much damage to the mums. 

 On the other hand, it is expected to help 

 the violets, the supply of which to date 

 has been below requirements. Roses show 

 improvement from week to week, almost 

 from day to day. There is a fine cut of 

 Russell, Ophelia, American Beauties and 

 several other varieties. The shipping 

 demand precludes the possibility of a 

 surplus of roses in this market. Orchids 

 are equal to the demand and the same 

 may be said of gardenias. Greens are 

 plentiful for the most part. As a result 

 of the heavy demand for moss, the price 

 has been raised to $1 per sack wholesale. 



Various Notes. 



The regular November meeting of the 

 Pacific Coast Horticultural Society was 

 canceled on account of the suspension 

 of public gatherings. 



A nice wedding decoration for next 

 week comes as a welcome relief from 

 funeral work for Albert O. Stein's 

 force. It is the wedding of Miss Braver- 

 man and Dr. Ebright and calls for a 

 chapel as well as a home decoration. 

 The bride 's bouquet will be white Os- 

 trich Plumes and phalsenopsis. Among 

 the large funeral orders for the last 

 week was a replica of one of the new- 

 type destroyers for the funeral of a high 

 official of the Union Iron Works. It was 

 nine feet long and was made almost en- 

 tirely of pompons. For the same funeral 

 Mr. Stein made a pall of maidenhair 

 ferns and Ophelia roses, and ten other 

 pieces. 



ASPARAGUS, SPRENGERI, SMILAX 



Place your orders where you are sure of a never-failing supply. We have 

 \ S'a acres like this picture. 



WE HAVE THE CUT FLOWERS, TOO 



RosM, Cbryumthcmnms, Carnatioat, Adlantnm and Brake 



Also a full line of Florists' Supplies. \1'rite for prices. 



WALTER ARM ACOST & CO., 221 East 4th Street. LOS ANGELES. CALIF. 



• We Close Sundays - 



POINSETTIAS 



108,000 fine colored, most extra large blooms on frostless protected grounds. No. I, 

 $15.00; No. 2. $12.50; « o. 3, $10 00: No. 4, SK.OO per 100. 6% discount for early 

 placed cash or C. 0. D. orders. Wholesalers discount. Write for free sample now. 

 Express prepaid if requested. Best one inch thick stock plants after new year, 



A. ECKE, 1226 Hay Avenue, Los Angeles, Cal. 



Largest Poinsettia Grower and Shipper in California, 



!iIention The Review when you write. 



2,500,000 rreesia Purity for 1919 



We reserve this space in order to 

 become better acquainted 



Seabright Bulb Co. 



686 Soquel Ave., SANTA CRUZ. CAL. 



QUALITY 



Wholesale Qrowers of 

 Hisrh-grade Bulbs 



RELIABILITY 



Erica Melanthera 



Best Wlnter-floweiing Heather 



Rooted cuttings, $60.00 per 1000. Not less than 

 600 sold. 

 Out of 2-inch pots, well rooted, $14.00 per 100. 

 Cash with order, please, 



PACinC NURSERIES. Colma. San Watco Co.. Ca l 



Cineraria, Dreer's Kxlilbltlon, ■.'•incli, 2c. 



StockH, Beaute of iNlce, Mout Blanc. (Jueen Alex- 

 andra, 2-incli, 2c, 



Pansy Plants, Steele's Private Stock and Green- 

 house special, $3 50 per 1000. 



Pelargoniams, Petunias, Verbenas, Gera- 

 nlams, lowest quotations per 1000 lots. 



FK£D G. £HLE, Wholesale Grower 

 224-236 Sanborn Ave., San Jose, Cal. 



Mention The Review when you write. 



Miss Recardie Lee Murray has been 

 rushed with funeral work, but hotel- 

 stand trade has been quiet in the last 

 two or three weeks. For a fireman 's 

 funeral she made a special design, using 



H. PLATH 



"TNI raRNKmis" 



Uwrcact wU WiMipcf AvtMWi 



SAN fRANOSCO. CAL 



Write for wholesale list of Ferns, 

 Eentiaa and Primula Obconica. 



Ferns for Fern dishes from 2^-in. 

 pots and flats a specialty. 



Mention The ReTlcw when yon wrtf . 



BULBS 



FLORISTS* SUPPLIES 



C. KOOYMAN CO., Inc. 



431 Bush Street, SAN FRANCISCO, CAL. 



Mention The Review when you write. 



red and white carnations, patterned 

 after a fireman 's helmet of which the 

 deceased was the inventor. Miss Mur- 

 ray was never so busy atthis time of the 

 year. Usually all there is to do in Octo- 



