NOTIMBES 21, 1918. 



The Florists' Review 



CHICAGO 



Send Your 

 Orders to*. 



William J. 



SMYTH 



Member riorl»t9* Telegraph Delivery Association 3101 to 3109 Michigan Ave. 



C A R BO N Ey Boylaton St.. 



BOSTOi« 



Healer noristaT Td^nph Delivery Ass's 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125,000 Square Feet of Qlaas 



Member Florists' Telecraph Delivery Ass'n. 



Worcester, Mass. 



RandalFs Flower Shop 



Member Florists' Telegraph Delivery 



Canada's Florist 



8-10 W. Adelaide St., TORONTO 



Member Florists' Telegraph Dcllvory Asa'n. 



LargMt RetailMwIn Canada 



Conier 

 KA ^^T ^ CatlKriae 



JPyV.-^^^ MdGnySlreds 



Montreal 



TT^^^Ji^'*^ 9SLJoluiSt,QOEBECCAN. 



LONDON, ONT., CAN. 



J. GANNAGC & SONS, LTD. 



-THE HOUSE Of flOWERS- 



All Orders Ci^refally Executed 

 Members Plorlata' Telegraph DelJTery Ass'n. 



VANCOUVER. VICTORIA. 



B. C. B. C. 



A. J. WOODWARD 



"BON YOYAOE" ORDERS mj specialty 



SCRIM'S, FLORIST 



OTTAWA. CANADA 



WmilPEa. MAN., CAN. 



THB "KINO" XXOBIST 

 ■smbw T. T. D. Ass'n' »70 SLKtmrKW St. 



HALL A ROBINSON 



MONTREAL'S FLORISTS. ||aii4«a«I Aha 

 «25 SL CatkcriM St. W..n01lir6U,UQ6. 



Boston, Massachusetts 



143 TREMONT STREET 

 The Centrally Located Florist Shop 

 Tours for Reciprocity. We cover ail points in New Enslaad. 



Members Florists' Telegraph Delivery 



WELLESLEY COLLEGE 



Dana Hall, Walnut Hill. Rockbridge Hall Schools 

 TAIL,BY, W^ellesley, Mass. 



liOog Distance Tel., Wellesley 44.1, i4-2, 44-3 



MALDEN, MASS. 



J. WALSH A SON 



Member Florists' Telegraph Delivery Ass'n. 



BROCKTON, MASS. 



Belmont Flower Shop, ^^^l^ 



For Berkshire County 



Pittsfield, Mass. 



LEADING FLORISTS 

 F. L DRAKE ab 00. 



S£g BRITISH COLUMBIA oKDERs 



BROWN BROS. * CO., LIMITED 

 Vanoonver, B. C. 



Members Florists' Telegraph Dellyery Association. 



XT^—^^«^4-'<^ »nd all points In New Engl'd 



Vermont s w.e. peters 



171/AT»ief 128 Church St., Burlingt<»,Vt. 



r lOriM. .... Member F.T.D. 



PORTLAND, ME. 



THB FLOWER SHOP 

 M. E. McCnnlgle 47 Oak Street 



BOSTON, MASS. 



HSmtT R. C»MUET, Flortot, • Fark St. 



BO yean' experience in the florist business guarantees 

 efficiency to tue care of all oraers. 20 i>er cent allowed. 



A contribution from A. Langhans, 

 Wheeling, W. Va., recently reported, 

 should have been credited as made 

 through the F. T. D. 



If any information further than that 

 which has been supplied is needed, it is 

 cheerfully available on application to 

 the secretary. John Young, Sec'y. 



PSYCHOLOGY OF PUBLICITY. 



Its Practical Application. 



Under the caption, "Brown Raises 

 Flowers — They Raise Trade," a Phila- 

 delphia contemporary analyzes the psy- 

 chology of publicity as applied to flow- 

 ers, using the methods of the J. M. 

 Gasser Co., Cleveland, O., of which F. C. 

 W. Brown is manager, to supply illu- 

 minating examples of the way to com- 

 bine sentiment, pep and punch with 

 the saving touch of humor, which Mr. 

 Brown says should enter into all dis- 

 play of which the appeal is addressed 

 to the general public. 



In a discussion of the application of 

 the principles of successful publicity 

 the interviewer instances window dis- 

 plays of this concern which featured in 

 one case a kewpie wedding to illustrate 

 the mode in brides' bouquets and wed- 



Lowell, Mass. 



MORSE & BEALS 



8 Merrimack Sq . 



Members Florists' Telegraph Delivery Ass'n. 



riUlRIVDi 



MASS. 



33 N. MAIN ST. 



Orders Executed for 

 Southeastern Mass., Newport 

 and Rhode Island points. 



New Bedford, Mass. 



and all parts of Cap* Cod, Bfasa. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN. MASS. 

 National Florist. Member F. T. D. 



BURLINGTON, VT.-Onicrt fsr VtnMet taA I 

 •n i. 1. AM ta yior eatira satisfKtiM at ri|M priaaa. 



HARTFORD, CONN. 



Oeliverieflto 



J. Albert Brodrib l^^"^' 



Middle town 



StMt, 639 Nail St gSi^^!?e**' 



Farmington 

 Member FlorisU' Tel. Del. Ass'n. Willimantic 



Ortiers 

 solicited for 

 all p;n-t8 of 

 CoDDccticuC 

 Stores: 



741 Main St. 



964 Asylum St. 



Oreenhouses : 

 Benton St 

 Member Flortsts' Telegraph Hartford. 

 DellTcry Association. Conn. 



hOViDENCE, RHODE KLARD 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Members Floriatw' Telegraph Deliverr Aat'n. 



pROVIDENCE,R.I. 



I AND AU. NEW KNQLANd' POINTS 



T. J. JOHNSTON & CO. pbovidbnc^ 



