The Florists^ Review 



NOTBHBBB 21. 1918. 



Eggert N. Zetutz 



The Leading HorUt 



209 West Market Street, 



LIMA, OHIO 



National Florist 



Rcpretcntatlve Rotary Ploriat 



Manber of Florlats' Telccraph Dallvarr 



CINCINNATI 



JULIUS BAER, Flowers 



Mall and Telegraph Orders carefully executed 

 138-140 Fourth St., Eaat 



CINCINNATI 



532-534 Race St. 

 E. G. HILL FLORAL CO. 



Good Stock and 

 Good Seryloe 



DAYTON, OHIO 



16 and 18 W. Std St. 



Matthews the Florist 



Established in 188S. 

 Greenhouses and Nurseries in Rlverdale. 



Youngstown, 0. 



HARRY C. WALTHER ' 



Orders receive prompt and careful 

 attention. 



Member F. T. D. 



ARION O. 



6 railroads with good connections 

 to all parts of State. 

 A good selection of flowers on 

 hand at aU times. 



BUKE'S. 140W.CEIITEB 



Kent Brothers I^? 



ER 



CHAS. A. DUERR 



fliWARK. OHIO GRANVIUE. OHIO 



Member FlorlgtB* Telegraph Dellyery 



NEWARK, OHIO 



Most complete stock in central Ohio. 

 HALBROOKS THE FLORIST 



COLUMBUS. 0.. and Vicinity 



THE MUNK FLORAL CO.. Growers 

 Can fill all retail orders. 



W. P. McFarland L. C. MoFaeland 



McFARLANDS, Florists 

 AKRON, OHIO 



f Toledo Commercial Clvb 

 MEMBERS i Toledo RetaU MerchanU 



I FloriaU' Telegraph Delivery 



TOLEDO, OHIO 



METZ & BATEMAN 



414 Madison Ave. 

 OmO BUILDING 



The East Lawn Gardens 



The lioadlnc Florist of 



URBAN A, Champaign Co., OHIO 



Columbus, Ohio F.ft.l^sn 



THB FRANKLIN PARK FLORAL CO. 

 Cut Flowers for Centobl Ohio. 



CLEVELAND, OHIO 



BRAMI.ET A SON 



Store and Oreenhotues, 



lia Bast TlBt Street 



MASSIUON.ALUANa 

 and VKINITY 



CANTON, 0. 



PRPn (I C.Pl T7 6!S2 Market Ave., Nortli 

 I RLV U. ULL I £i, Member w. T D. Aas'n. ^ 



DAYTON, OHIO 



J. W. RODGERS 

 Member F. T. D. Elks Bldg., 8d and Je£ferson Sts. 



VAN METER FLOWER SHOP 



fu^d^iV SPRINGFIELD, 0. 



BEST FLOWERS FOR EVERY onPAgTON 



Elyria, Ohio '^'^ 



The L. C. Hecock Floral Co. 



Members Florists' Telee^oh Delivery A88*IL 



ELYRIA, 0. 



ELYRIA FLOWER SHOPPE 



Member 

 F. T. D. 



WILSON'S 



WK WILL DO 

 IT PROMPTLY 



COLUMBUS, OHIO 



Hamilton, Ohio 



REISER'S. 22 High Street 

 ALSO OXFORD, 0.. and its universities 



selves. He quotes Mr. Brown as saying 

 that "most florists fail to get their 

 message across because they make the 

 •WToag appeal. They advertise flowers 

 as merchandise in a brass-tacky fash- 

 ion. Not that the florist should disre- 

 gard sound business principles, but in 

 his dealings with customers the com- 

 mercial features should be subservient. 

 The owner of the modern flower shop is 

 selling a professional service in which 

 the artistic and sentimental play a 

 prominent part." 



The use of flowers is always for the 

 expression of sentiment. Whether it be 

 an intimate domestic festivity to be cel- 

 ebrated, a time of sorrow to be bright- 

 ened, a joyous occasion to be beautified, 

 a religious festival or a patriotic pag- 

 eant to be glorified, the message of the 

 flowers always makes its appeal to the 

 emotions. It is apparent, therefore, that 

 the commercial aspect of the transac- 



CLEmANB 



• • • X lit? • • • 



J. M. Gasser Company 



EUCLID AVENUE 



We grow the best of everything in 

 CUT FLOWERS 



CLEVELAND 



OHIO *^ risr 



5523 EUCLID AVENUE Member F. T. D 



Bell Main 2809 

 Guy. Central 18<6 



^ 



•jAli LEADING 



rmf^ FLORISTS 



.^■^Jw'' 736Encll( 



«»# Avenue 



S"^ Cleveland 



We can fill your orders Day or Night fov 



CLEVELAND AND 



STATE OF OHIO 



Always have complete stock on hand. 

 Regular discount allowed the Trade. 



VlinDI C DDflC 1836 W. 28th St., 

 HIIUIILC DnllOi CLEVELAND, O. 



Members Florists' Telegraph Delivery Ass'n. 

 Established 1859. 



A. WIEUHB'S SOHS CO. 



FLORISTS AND DECORATORS 

 1 61 to 1 620 N. Illinois St Indianapolis, Ind. 



Indiana's oldest, largest and most complete retail 



establishment. 



Member Florlsts'Telegraph Delivery Ass'n. 



Iidlaiapolls, lid. 



'241 Massachaselta Avenue 



BerteriMM BriiSo Co, 



LEADING FLORISTS 

 Members Florists' TeleRraph Delivery Ass'n. 



TERRE HAUTE, IND. 



129 SOUTH 7th STREET 

 JOHN G. HEINL & SON 



'^SSA?- Saatli Beii M 



For Northern Indiana I 138 S. Michigan St 



and South'n Michigan i Members F. T. D. 



MAssiLLON, Ohio 



A. WEAVER Florist in Rotary 

 MRS. J. B. FREEMAN 



OF "THE FLOWERS" 



I 336 Saperior street, TOLEDO, CmiO 



