12 



The Florists^ Review 



NOVBMBEU 28, 1918. 



ARE YOU READY 



for 



\ 



CO., 



VICTORY XMAS 



Any Florist who isn't ready for the largest trade he has ever had, 

 is making the BIGGEST MISTAKE of HIS BUSINESS CAREER. 



Merchandise in many lines is scarce. GET YOUR ORDERS IN 

 WITHOUT DELAY AND BE READY FOR A WHIRLWIND 

 BUSINESS. 



We Look Forward to a Wonderful Era of Prosperity for the Florist Trade 



. RICE CO. 



FLORISTS' SUPPLIES THAT EXCEL 



I220-22-24 Spring Garden Street, PHILADELPHIA, PA. 



•z^,": 



M. 



IRICEi 



CO. 



.•-■J>*>cv 





RICEi 

 CO. 



M>^iii!^:' 



Buy Direct from the Mill and Save Between Profits 



Our mill at Paterson, N. .)., produces the best ribbons made for Florists' 

 use. Progressive Florists find tliat it pays to buy our standardized ribbons 

 and chillous. We do not specialize in job lots, otf colors or redyed *i:oods. Our rib- 

 bons are fresh, crisp and up-to-the-minute in style and appearance. 

 That is why this business is increasing in all seasons. 



^^' 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Operators of WERBRO RIBBON MFG. CO.. Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



Let Your Local Newspapers 



Tell the Public How We Do It 



THE BEST TELEGRAPH DELIVERY AD YET 



ELECTROTYPES, 3 inches high, 2 columns wide — space for your name — postpaid $1.2S 



The Florists' Review, 508 South Dearborn Street, Chicago, 111. 



