50 



The Florists'' Review 



NOVHMBER 28, 1918. 



The norista whose oatds appear on the paces earrylnB this head, are prepared to fill orders 

 '— — from other florists tor looal deliverF on the usual basis. 



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NEWTON, MASSACHUSETTS 



fiNSEfiVATOl 



n. o. aniDOHAM, momhctoii 



32» NEWTONVILLE AVI. , NEWTONVILLB, MASS, 



I. 



NEWTON, NEWTONVILLE. WEST NEWTON, AUBURNDALE, NEWTON LOWER AND 

 UPPER FALLS, NEWTON HIGHLANDS. NEWTON CENTER, WABAN. RIVERSIDE. CHEST- 

 NUT HILL - ALL ABOVE IN CITY OF NEWTON. 



ALSO DELIVERY IN WALTHAM. WATERTOWN, NEEDHAM, BROOKLINE, CAMBRIDGE 

 AND ALLSTON. WELLEgLEY COLLEGE, LASELL SEMINARY AND MT. IDA SCHOOL. 



MEMBER FLORISTS' TELEGRAPH DELIVERY ASSOCIATION. 



^Jivg^ixi^i^t^i^i^i^i^i^i>i^i^ix8jjtvj^[^t^[^;v^ 



i PUBLICITY AND PROGRESS 



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S. A. F. PX7BLI0ITY CAMPAiaN. 



First Year Near End. 



One month now to the end of the year. 

 We are nearly $5,000 short of the $50,- 

 000 required to put the 1918 stage of our 

 campaign over the top — or, had we bet- 

 ter say, to the top! 



Our committees have every reason to 

 believe that subscriptions to complete 

 the fund will not be wanting, and are 

 going ahead with the program already 

 laid out. Whyf Because the reports 

 coming in to our promotion bureau are 

 such as to make even the man with cold 

 blood enthuse. East, north, south, mid- 

 dle west and west, the feeling is that our 

 publicity has had the effect of stimulat- 

 ing business to a remarkable extent. If 

 it was possible to accomplish this result 

 in times such as we have just passed 

 through, what are we to expect in the 

 better times which are before us? Al- 

 ready florists are asking why we did 

 not start a campaign before. The an- 

 swer is easy — we were not organized for 

 the effort. Now, through the generous 

 contributions of a large number of 

 whole-hearted florists, we have ap- 

 proached a point where we may well 

 consider ourselves organized, and our 

 work is having a telling effect. We 

 wajit to keep going. We want our 



slogan, "Say It with Flowers," to be 

 continually in the public mind, and we 

 are proceeding in the right way to ac- 

 complish it. 



Must Complete the Fund. 



But we must have the requisite funds 

 to fully attain our object. We have had 

 to anticipate the little shortage we are 

 complaining of. Surely there are enough 

 good souls among the large number of 

 florists who have not yet subscribed to 

 help us reach our goal. No matter 

 whether a retail florist or a grower, the 

 fund is worthy of support. It should 

 be remembered that some florists have 

 contributed as much as $500. There's 

 faith for you. And these same florists 

 are satisfied that they have had their 

 money's worth in increased business. 

 The more money, the more publicity, 

 and the bigger the volume of business. 



Help now, when help is most wanted. 



Take advantage of our direct aid 

 service. Use the newspaper electrotypes 

 we have provided and connect your es- 

 tablishments with the magazine adver- 

 tising. Display our signs and popularize 

 our slogan in your community. Our 

 Christmas advertisement in a number of 

 national magazines will bring business 

 to your door if you will run our news- 

 paper electrotype in your local news- 



wmm 





rioiueis Tclcjrapliod Evci7iul]eie 



ThGhomeol 



TcK E ast 



Flowers MllLER FLORAL CO. Br^.S^iV 



Here's Another Good Telegraph Delivery Ad. 



BOSTON-BECKER'S 



Send usyour telefframs. Prompt service IN 

 and BOUNI>ABUUT BOSTON. Our con. 

 •erratorles are in Cambrldtre, only 8 mlnntes 

 from the heart of Boston. 



BECKER'S CONSERVATORIES 

 CAMBRIDGE, - - - MASS. 



Members Florists* Telegraph Delivery. 



F. T. D. 



1315 CHERRY ST. 



sciif^ 



Atchison, Kan. floral co. 



Members of Florists' Telegraph Delivery 



papers. Send us $1 and one will be 

 mailed to you right away. Get your ad- 

 vertising going early and you will not 

 want for Christmas trade. 



John Young, Sec'y. 



DISTANCE NO BABRIEB. 



Robert Newcomb, manager of the new 

 Miller Floral Co. store, Salt Lake City, 

 Utah, is pushing the F. T. D. in the 

 store's newspaper advertising and in so 

 doing has coined a new phrase descrip- 

 tive of the telegraph service. It is, 

 "Distance no barrier; flowers tele- 

 graphed everywhere." In a recent ad- 

 vertisement this phrase, together with 

 the name of the store, was placed over 

 the silhouette of a city, with numerous 

 telegraph wires extending from the 

 foreground to the back. Mr. Newcomb 

 is an enthusiastic believer in the value 

 of the F. T. D. and is pushing it in his 

 territory. 



HOW TO BE A BETTER MAN. 



"Be at war with your vices, be at 

 peace with your neighbor, and let every 

 new year find you a better man." Thus 

 spoke Ben Franklin and aptly does the 

 precept apply to present conditions per- 

 taining to our publicity campaign. 



In the beginning of this venture we 

 were met with opposition on the part of 

 those who considered the time inoppor- 

 tune for the inauguration of advertising 

 on an extensive scale. Those who be- 

 lieved otherwise joined in and reaped 

 benefits by supporting the program as 

 outlined. This project will continue to 

 grow to much larger proportions, so that 

 we may yet see every man connected 

 with the florists' business finding him- 

 self a better man through giving his 

 share toward the general publicity 

 fund, which will result in his receiving 

 even more than he gave. 



I have yet to see it fail that the man 

 who had the breadth of vision to con- 

 tribute to a good cause received more 



