12 



The Florists^ Review 



Dbcdmbbb 5, 1918. 



scientific expert in charge of small fruit 

 investigations, 



"Assisting Sergeant Darrow are 

 seven enlisted men, several of whom, 

 like the head of the department himself, 

 are graduates of a state agricultural col- 

 lege and all of whom have had first- 

 class experience in farming on a large 

 scale. Of these eight instructors four 

 are from the south, two from the west 

 and two from the east, a proportion 

 which nearly applies to the patients in 

 the hospital who take the courses. 



"The greenhouse work commenced 

 October 24, the C. A. Dahl Co., of At- 

 lanta, having generously turned over its 

 entire Atlanta greenhouse range to the 

 War Department. Camp Gordon and 

 General Hospital No. 6 are cooperating 

 in the running of this establishment, the 

 hospital using it particularly for the pur- 

 pose of providing curative and voca- 

 tional work for such disabled soldiers as 

 may be interested. The range consists 

 of about twenty greenhouses, totaling 

 over 60,000 square feet. In this large 

 establishment the soldiers are given in- 

 struction in vegetable plant growing, 

 cut flower production and vegetable 

 forcing. Camp Gordon, through its 

 reclamation division, furnishes the 

 stable manure, and provides such labor 

 as may be needed in addition to that of 

 convalescent patients. Both Camp Gor- 

 don and General Hospital No. 6 will use 

 the greenhouses to grow plants for the 

 next year's farms. 



Practical Growers as Teachers. 



"Private Talhurst, a New York state 

 greenhouse man, is in charge at the 

 greenhouses for Camp Gordon; Private 

 Carl Johnson, a Massachusetts green- 

 house man, and Private Sandlin, gradu- 

 ate of Alabama Agricultural College, 

 have been in charge of the groups of the 

 convalescent patients. 



"The patients are taken to the green- 

 houses each day in autos, leaving the 

 hospital at 8 o'clock in the morning and 

 returning about noon, the distance from 

 the hospital to the greenhouses being 

 about five miles. Several houses have 

 already been planted to lettuce, mostly 

 the Grand Bapids variety. There have 

 also been planted onions, New Zealand 

 spinach, radishes, tomatoes, etc. The 

 flowers grown in the greenhouses and 

 taken by General Hospital No. 6 as its 

 share are used to brighten the hospital 

 wards. The vegetables are sent to the 

 soldiers' mess at the respective camps. 



Oreenliouse Course Popular. 



"The course has been popular with 

 the patients. They have the ride in the 

 autos to the greenhouses; they are occu- 

 pied in doing something they like; they 

 have an opportunity to learn the busi- 

 ness of flower and vegetable growing, 

 and they recover more quickly than they 

 otherwise would. The patients taking 

 this work have visited other greenhouse 

 ranges in Atlanta and have been re- 

 ceived and shown over the establish- 

 ments in the most cordial manner. 



"It is difficult to overestimate the 

 value of such work as the convalescent 

 patients are doing in these various 

 courses in agriculture. Soldiers coming 

 from the farming sections find that 

 while they are recovering in the hos- 

 pital an opportunity is offered them to 

 familiarize themselves with the most 

 up-to-date machinery used in farming, 

 and to learn from able and practical in- 

 structors something more about the 



science of agriculture than was possible 

 to learn in their home communities. 

 The courses must, of necessity, be brief 

 and the instruction intensive. Many 

 disabled soldiers, however, will have 

 their minds thoroughly awakened 

 through these short courses and will 

 return to their homes with increased 

 efficiency and more alert minds. This 

 result will be in addition to the cura- 

 tive effects of the work, which are 

 undoubtedly great." 



Many Maimed Soon to Comd. 



Before spring comes there will be 

 many hundreds of veterans of the Great 

 War at school in the reconstruction 

 camps of the country. Courses in grow- 

 ing flowers will undoubtedly be far from 

 as complete as those taught in the state 

 agricultural colleges, but as the soldiers 



are allowed to pick the thing they like 

 to do, and as the thing a man likes to 

 do he usually does well, there will be 

 numerous additions to the supply of 

 greenhouse workers before a year rolls 

 around. 



Helping a man to help himself is one 

 of the most satisfying things anyone 

 can do. The reeducation or rehabilita- 

 tion of these maimed men is a great 

 work arid will receive the whole-hearted 

 support of the florists' trade. 



Incidentally it will be noted that the 

 flowers the soldiers grow at Fort Mc- 

 Pherson are "used to brighten the hos- 

 pital wards." To the hundreds of pa- 

 tients in the hospital, sickness ever more 

 will bring thoughts of flowers. Here is 

 another of the many examples of what 

 the war has done to increase the use of 

 flowers. 



HOW MANY DID YOU SEND? 



How Many Were Eeceived? 



What is the extent of your telegraph 

 delivery business? This is a question 

 that Secretary Pochelon, of the F. T. D., 

 asked all members of the association 

 just previous to the meeting in Cleve- 

 land, October 8. Few were in a position 

 to answer the question, or, at least, few 

 did make reply. The figures given by 

 those who made them public at the 

 F. T. D. meeting surprised many of the 

 trade by the large totals. 



At the time The Eeview said that 

 it believes that more publicity given 

 the extent of the business of trans- 

 ferring orders between florists would 

 rapidly promote the growth of the 

 F. T. D. This view also is taken by 

 some of the largest retailers of flowers. 

 Max Schling, of New York city, started 

 to boost the association by using his 

 space in the Pink Section of The Re- 

 view to show how much business of this 

 character he is doing. Henry Penn, of 

 Boston, also will use his space in the 

 Pink Section for the same purpose. F. 

 C. W. Brown, of the J. M. Gasser Co., 

 Cleveland, gave The Eeview his figures 

 for October and they were published in 

 the issue of November 28. 



What Penn Did. 



During the month between October 

 10 and November 10, Penn's telegraph 

 delivery business, so called, but includ- 

 ing telegraph, telephone and mail orders, 

 amounted to $2,735.75 for 459 separate 

 transactions. During that period Mr. 

 Penn sent out 297 orders, amounting to 

 $1,722, and received 162 orders, amount- 

 ing to $1,013.75. 



"I am not doing this to show what 

 I am doing, but to secure more members 

 for the F. T. D.," says Mr. Penn. 

 "These figures prove the concrete re- 

 sults obtained and the reason why. Our 

 association is growing, but not fast 

 enough, and if we can by the assistance 

 of The Eeview create confidence in the 

 minds of some of the 'doubting Thom- 

 ases' as to why they should join volun- 

 tarily, we both will have helped a little 

 more. 



"We have for several years past run 

 a small ad in the Boston newspapers 



telling of our telegraph delivery service* 

 This is independent of our other ad- 

 vertising. In the boxes of flowers sent 

 out by us are circulars describing the 

 service. On our windows are the lines, 

 ' Flowers telegraphed to all parts of the 

 United States and Canada'; on bill- 

 boards we carry the same message. Our 

 house organ. The Blue Flower, and our 

 stationery also tell of this method of 

 transferring orders. Thus does the mes- 

 sage of telegraphing flowers enter into 

 our daily publicity. 



"I want you to quote me as saying 

 that The Eeview has helped a great 

 deal in the development of orders from 

 florist to florist, a part of our business, 

 by the way, that is in its infancy. More 

 florists should take advantage of The 

 Eeview 's pink advertising section. 



Wliere They All Went. 



In support of his desire to convince 

 "doubting Thomases" of the extent to 

 which the transfer of orders has grown, 

 Mr. Penn sent along his bill from the 

 Western Union Telegraph Co. for Octo- 

 ber. It amounted to $113.68 and was 

 itemized. The cities to which orders 

 were sent and their dates are as follows: 



October 1 — 



Chattanooga, Tenn. 



Chattanooga, Tenn. 



New York City. 



New York City. 



New York City. 

 October 2 — 



Madison, N. J. 



Brooklyn, N. Y. 



Mount Vemon, N. Y 



Cleyeland, 0. 

 October 3 — 



Philadelphia, Pa. 



Mllford, Conn. 



Philadelphia, Pa. 



Brooklyn, N. Y. 



Sacramento, Cal. 



Brooklyn, N. Y. 



New York City. 



Detroit. Mich. 



Summit, N. J. 



North Adams, Mass. 



New York City. 

 October 4 — 



Buffalo, N. Y. 



Brooklyn, N. Y. 

 October B — 



Mllford, Conn. 



Philadelphia, Pa. 



Oswego, N. Y. 



Bnffalo. N. Y. 



Washington, D. 0. 



Detroit, Mich. 



Jackson, Mich. 



New York City. 



Washington, D. O. 



Rutland, Vt. 

 October 7 — 



Jollet. III. 



New York City. 



Corona, N. Y. 



Newport, K. I. 



Hartford, Conn. 



Columbia, 8. O. 



Kansas City, Mo. 



Washington, D. 0. 



Jamestown, R. I. 



Jamestown, R. I. 

 October 8 — 



Philadelphia, Pa. 



Philadelphia, Pa. 



Bast Brewster. Mass. 



Bethlehem, Mass. 



Springfield, Mass. 



San Francisco, Cal. 



Lowgap, W. Va. 



New York City. 



Spokane, Wash. 

 October 9 — 



Newport, R. I. 



Paterson, N. J. 



Pittsburgh, Pa. 



New York City. 



Washington, D. 0. 



Chicago, ni. 

 October 10 — 



Keene. N. H. 



Memphis, Tenn. 



Elisabeth. N. J. 



Worcester, MaM. 



Chicago. lU. 



Brooklyn, N. Y. 

 October 11 — 



Wilmington, Del. 



Baltimore, Md. 



Bast Orange, N. 3. 



Washington, D. 0. 



Chicago, ni. 



