12 



The Florists^ Review 



Dbcgmbku 5, 1918. 



scucntific expert in charge of small fruit 

 investigations. 



"Assisting Sergeant Darrow arc 

 seven enlisted men, several of whom, 

 like tlie head of the dei)artnient himself, 

 are graduates of a stale agricultural col- 

 lege and all of whom have had tlrst- 

 class experience in farming on a large 

 scale. Uf these eight instructors four 

 are from the south, two from the west 

 and two from the east, a jirojiortiou 

 which nearly applies to the patients in 

 the hosjiital who take the courses. 



''The greenhouse work commenced 

 October 2i, the C. A. Dahl Co., of At- 

 lanta, having generously turned over its 

 entire Atlanta grecnluiuse range to the 

 War Dcp:uiment. Citmii Cordon and 

 General Hospital No. tj are cooperating 

 in the i-unning of this (>stal>lishnu'nl , 1 lie 

 }u)sj)ital using it particularly for the jiur- 

 pose of ])roviding curative and voca- 

 tional work for such disabled soldiers as 

 may be intensted. The range consists 

 of about twenl\- greenhouses, totaling 

 over (iu.oiKi square feet. In this large 

 establisliiiicnt the soldiers are given in- 

 struction in vegetable plant growing, 

 cut flower jiroduction and vegetable 

 forcing. Camp Gordon, through its 

 reclamation division. furnishes the 

 stable manure, and I'lovides such labor 

 as may be needed in addition to that of 

 convalescent jtatients. Both Camj) Gor- 

 liciu and General Hospital Xo. 6 will use 

 the greenhouses to grow plants for the 

 next year's farms. 



Practical Growers as Teachers. 



"Private Talhursi. a X. w Vork state 

 greenhouse man, is in charge at the 

 greenhouses fur Camp Gorilon; I'rivato 

 Carl Johnson, a Massachusetts green- 

 house man, and Private Sandlin, gradu- 

 ate of Al.abama Agricultural College, 

 liave been in charge of the groups of the 

 convalescent ]iatients. 



"The jiatients are taken to the green- 

 houses each day in autos, leaving the 

 hosjiital at 8 o'clock in the morning anil 

 returning about noon, the distance from 

 the hospital to the greenhouses being 

 about five miles. Sev^^ral houses hace 

 already been planted to lettuce, mostly 

 the Grand Rapids variety. There have 

 also been ])lanted onions. New Zealand 

 spinach, radishes, tomatoes, etc. The 

 flowers grown in the greenhouses and 

 taken by General Hospital Xo. (5 as its 

 share are used to brighten the hospital 

 w'ards. The vegetables are sent to the 

 soldiers' mess at the resi)ective camps. 



Greenhouse Course Popular. 



"The course lias been jiopular with 

 the patients. They have the ride in the 

 autos to the greenhouses; they are occu- 

 pied in doing something they like; they 

 have an ojiportunity to learn the Ijusi- 

 ness of flower and vegetable growing, 

 and they recover more (juickly than they 

 otherwise would. The patients taking 

 this work have visited other grecnliouse 

 ranges in Atlanta and have been re- 

 ceived and shown over the establish- 

 ments in the most cordial manner. 



"It is difficult to overestimate the 

 value of such work as the convalescent 

 jtatieiits are doing in these various 

 courses in agriculture. Soldiers coming 

 from the farming sections find that 

 while tliey are recovering in tlic hos- 

 ]tital an ojiportunity is offered them to 

 familiarize themselves with the most 

 up-to-date machinery used in f;irming, 

 and to learn from able and practical in- 

 structors something more about the 



science of agriculture than was possible 

 to learn in their home communities. 

 The courses must, of necessity, be brief 

 and the instruction intensive. Many 

 disabled soldiers, however, will have 

 their minds thoroughly awakened 

 through these short courses and will 

 return to their homes with increased 

 efliciency and more alert minds. This 

 result will be in addition to the cura- 

 tive effects of the work, which are 

 undoubtedly great." 



Many Maimed Soon to Come. 



Before spring comes there will bo 

 many hundreds of veterans of the (J rent 

 War at school in the reconstruction 

 camps of the country. Courses in grow- 

 ing llowcrs will undoubtetlly lie far from 

 •as coTuplete as those taught in the st;ite 

 agricultural colleges, but as the soldiers 



are allowed to pick the thing they like 

 to do, and as the thing a man likes to 

 do he usually does well, there will be 

 numerous additions to the supply of 

 greenhouse workers before a year rolls 

 around. 



Helping a man to help himself is one 

 of the most satisfying things anyone 

 can do. The reeducation or rehabilita- 

 tion of these maimed men is a great 

 work and will receive the whole-hearted 

 support of the florists' trade. 



Incidentally it will be noted that the 

 tlowcrs the soldiers grow at Fort Mc- 

 Pherson are "used to brighten the hos- 

 pital wards." To the hundreds of pa- 

 tients in the hospital, sickness ever more 

 will bring thoughts of flowers. Here is 

 another of the many examples of what 

 the war has done to increase the use of 

 flowers. 



Jli??«I«ati8«l««lS4)ia«I»«Uia{i8ai^!^li8a!i^ 



OUT-OF-TOWN ORDERS 



K;i^y^flfr^lt?^tl?;T«i»^tr?yr,i?frtl?fr,lrr^lTr>tl^^^ 



HOW MANY DID YOU SEND? 



How Many Were Received? 



What is the extent of your telegraph 

 delivery business.' This is a question 

 that Secretary Pochelon, of the V. T. D., 

 .asked all niemljers of the association 

 just previous to the meeting in Clove- 

 land, Oct(d)er 8. Few were in a jtosition 

 to auswiM' the question, or, at least, few 

 did make reply. The figures given by 

 tho-^e who made them jiublic at the 

 V. T. I). ni(<tiiig surprised many of the 

 tr.-ide b>' llie l;ir:,'(> totals. 



At tiie time The Review said that 

 it believes that more publicity given 

 the extent of the business of trans- 

 ferring orders between florists would 

 r.aj/idly piduiote the grtjwtli of the 

 F. T. I). This view also is taken by 

 some of the largi'st retailers of flowers. 

 Max Schliiig, of Xew York city, starte<l 

 to boost the association by using his 

 space ill the Pink Section of The Re- 

 view to show how much business of this 

 character he is doing. Henry Penn, of 

 Boston, also will use his space in the 

 Pink Section for the same purpose. F, 

 C. W. Brown, of the J. M. Gasser Co., 

 Clevehuid, gave The Review his figures 

 for Octolier and thej' were published in 

 the issue of Xovember 28. 



What Penn Did. 



nuriug the month between October 

 10 and November 10, Peiin's telegrajih 

 "lelivery business, so called, but includ- 

 ing telegraph, telephone and mail orders, 

 amounted to $2,735.75 for 459 separate 

 transactions. During that period Mr. 

 Penn sent out 297 orders, amounting to 

 $1,722, and received 162 orders, amount- 

 ing to $1,013.75. 



"I am not doing this to show what 

 I am doing, but to secure more members 

 for the F. T. D.," says Mr. Penn. 

 "These figures prove the concrete re- 

 sults obtained and the reason why. Our 

 association is growing, but not fast 

 enough, and if we can by the assistance 

 of The Review create confidence in the 

 minds of some of the ' doubting Thom- 

 ases ' as to why they should join volun- 

 tarily, we both will have helped a little 

 more. 



"We have for several years jiast run 

 a small ad in the Boston newspapers 



telling of our telegraph delivery service. 

 This is independent of our other ad- 

 vertising. In the boxes of flowers sent 

 out by us are circulars describing the 

 service. On our windows are the lines, 

 'Flowers telegraphed to all parts of the 

 I'nited States and Canatla'; on bill- 

 boards wo carry the same message. Our 

 house organ. The Blue Flower, and our 

 stationery also tell of this method of 

 transferring orders. Thus docs the mes- 

 sage of telegraphing flowers enter into 

 our daily publicity. 



"I want you to quote me as saying 

 that The Review has heliied a great 

 deal in the development of orders from 

 florist to florist, a ]>art of our business, 

 by the way, that is in its infancy. More 

 florists should take advantage of The 

 Review's pink advertising section. 



Where They All Went. 



In support of his desire to convince 

 "doubting Thomases" of the extent to 

 which the transfer of orders has grown, 

 Mr. I'enn sent along his bill from the 

 Western Union Telegraph Co. for Octo- 

 ber. It amounted to $113.68 and was 

 itemized. The cities to which orders 

 were sent and their dates are as follows: 



Octolior 1 — 



Clisitt.'inooK.'^, Tenn. 



Cliatt.inooKa, Teun. 



New York City. 



New York City. 



New York City. 

 Oftobcr 2— 



Madison, N. ,T. 



lirookl.vii, N. Y. 



Mount Vernon, N. Y. 



Cleveland. 0. 

 October ^ — 



Pliiladelpliia, Pa. 



.Milfiird, Conn. 



Philadelphia, Pa. 



Rrooklyn. N. Y. 



Sacrnmento, Gal. 



Hrooklyn, N. Y. 



New York City. 



Detroit. Mlcli. 



Summit. N. J. 



North Adams, Mass. 



New Y'ork City. 

 October 4 — 



Buffalo, N. Y. 



nrooklyn, N. Y. 

 Octolier 5 — - 



Milford, Conn. 



Philadelphia, Pa. 



OsweKO, N. Y. 



Buffalo. N. Y. 



Washington, D. C. 



Detroit, Mich. 



.lackson, Mich. 



New York City. 



WashlnKton, D. C. 



Rutland, Vt. 

 October 7 — 



Joliet, 111. 



New York City. 



Corona, N. Y. 



Newport, R. I. 



Hartford, Conn. 



Columbia, S. O. 



Kansas City, Mo. 



Wasliington, D. C. 



.Jamestown, R. I. 



Jamestown, R. I. 

 October 8 — 



Philadelphia, Pa. 



Philadelphia, Pa. 



East Brewster, Mass. 



Itethlehem, Mass. 



SprinRfleld, Mass. 



San Francisco. Cal. 



I.<iwKap, Wr Va. 



New York City. 



Spokane, Wash. 

 October 9 — 



Newport, R. I. 



Paterson, N. J. 



Pittsburgh, Pa. 



.New York City. 



Washington, D. 0. 



Chicago, in. 

 October 10 — 



Keene, N. H. 



Memphis, Tenn. 



Klizabeth. N. J. 



Worcester, Mass. 



Chicago, 111. 



Krooklyn, N. Y. 

 October 11 — 



Wilmington, Del. 



Baltimore, Md. 



East Orange, N. J. 



Washington, D. C. 



Chicago, 111. 



