14 



The Florists' Review 



Dbcbmbur 5, 1918. 



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CO-OPERATIVE ADVERTISING 



THE MHiWAUEEE CAMPAIGN. 



Tax on Sales Balses Ad Fund. 



The florists of Milwaukee and Milwau- 

 kee county, Wis., are enthusiastic over 

 their cooperative advertising campaign 

 and December 1 had a half page adver- 

 tisement in the daily newspapers. The 

 advertisement is reproduced in the ac- 

 companying illustration. 



While cooperative advertising is far 

 from being novel, the methods adopted 

 by the florists of the Wisconsin metrop- 

 olis to raise the money to pay for the 

 publicity are out of the ordinary. By 

 an agreement between growers, whole- 

 salers and retailers every sale by both 

 the growers and wholesalers is taxed 

 and the money turned over to the treas- 

 urer of the Florists' Advertising Club, 

 an organization having a state charter. 



A. H. McDonald, manager of the floral 

 department of Gimbel Bros., has charge 

 of the advertising and prepared the ad- 

 vertisement shown herewith. Mr. Mc- 

 Donald describes the Milwaukee plan 

 from its inception as follows: 



"During the month of September, 

 1917, a general meeting of the growers, 

 wholesalers and retailers of Milwaukee 

 county was called. A prospectus of the 

 proposed organization was read and the 

 by-laws that had been prepared were 

 accepted with minor changes. The Flo- 

 rists ' Advertising Club was incorporated 

 under the state laws, without capital 

 and not for profit. Since that time sig- 

 natures of members have been secured 

 and money raised to start the advertis- 

 ing. 



How the Money Is Secured. 



"The plan of securing the money is 

 as follows: 



"Every grower marketing his product 

 through the local commission houses has 

 one-half of one per cent deducted from 

 his returns. This amount is placed to 

 the credit of the advertising fund. 



Every purchaser of flowers from a 

 wholesaler has one per cent of the in- 

 voice added to his bill. Thus a $10 pur- 

 chase is billed at $10,10. The whole- 

 salers' part in the organization is to 

 keep the books, collect the amounts and 

 turn the money over to the treasurer of 

 the Advertising Club. 



"The club is controlled -by nine di- 

 rectors, elected by the members. Three 

 growers, three wholesalers and three re- 

 tailers constitute the board of directors. 

 All appropriations are allowed by this 

 board and the directors approve the 

 bills. The mediums used for advertis- 

 ing have been posters, newspapers and 

 street car cards. The results have been 

 satisfactory. 



Expansion Is Planned. 



"We hope to double our advertising 

 fund by increasing the growers' tax to 

 one per cent and the retailers' tax to 

 two per cent. 



"How well we have succeeded in en- 

 lightening the public as to why flowers 

 should be used is shown by the satis- 

 factory business the florists have ex- 

 perienced since the advertising was 

 begun. 



"The officers of the club are: Presi- 

 dent, H. V. Hunkel; vice-president. 

 Gust. Rusch; treasurer, A. Leidiger; 

 secretary, H. J. Seel. 



"One of the things accomplished by 

 the club is the elimination of petty 

 jealousies among the florists. Also they 

 have been taught the big lesson of co- 

 operation. " 



BABY BAMBLEBS FOB EASTEB. 



I have some Baby Rambler roses rest- 

 ing under a bench. Will you please 

 give me instructions as to when to start 

 to force them for Easterf 



J. C— N. Y. 



Keep the roses cool and somewhat 



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Say It With Flowers 



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THE PRICE OF A FLOWER 



"Like a human life, we adore their tran- 

 sient beauty, yet in passing they leave 

 fond memoriet and cherislied thouglU." 



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The ptice is "the will to convey a thought." 



ml^^"f!ri»',iJtZ^,J!7^^,.'1Z^^'^.^ For txvtSittrf tty il with Floveri — iboufbii oi kiTt, hope. joy. (llJuuor iTmptlhT "c 



IS'.STiijTi^Hii'^" ~.T;"™'^ ir«f.'J"" more petMl wlitn icoayniti wiifc Flowtri. ' 



a,r.H. <m •..•• i... •€ Flowtri irc (rowa ia noatki, iM i*j\. Palicact ind skill art ncctsitry to (rowwt, who 



7?i,V,!^^^ " " '""' " ™"' '""•""^ wiick d» ni ni'bl o«r ai«l«ria> cropi. (rowinf in (list kouKj, >ub)tci lo sudden 



J^^ZZ'.^'ZZ'^^'^TZ'Z:^."^'' dtitrtctioa by miai. hnij inowv hiii. tic. 



r.r.'XT.'i./'k." •rrJSi^yJSJ^;.T" ' * lablU paw »( Co^*! aaiTtrw art Flowcri— ptriihablt. ytl iianiornl. 



Ta |»Y •■*«rt •• as aaMllMt ^I C Mn-a *• ikaaM («)i»«it !■ ' * \ 



'^i.*-tkr«T w^ ■••«« The recifrocity of Life it CTidcDt kelweeo those who (iTe Flowers aod those who receive thrto 



The Milwaukee Club's Boost for the Flower Business. 



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dry. The temperature should be only a 

 little above freezing and they will be 

 all the better if they have some frost 

 while dormant. You need not start 

 these plants until the middle of Janu- 

 ary. At that time place them in a 

 night temperature of 45 to 50 degrees. 

 Advance this 10 degrees as the plants 

 break. As Easter comes moderately 

 late next year, you will not need to force 

 your plants hard to have them in flower 

 on time. C. W. 



WOBMS IN LEAF-MOLD. 



I have had trouble with small worms 

 from rotted leaf-mold on my cyclamens, 

 Begonia Lorraine, ferns, etc. I noticed 

 the worms two or three weeks after pot- 

 ting up the plants in the leaf -mold. I 

 took the begonias out this summer and 

 washed the soil off the roots, I then 

 took some of the leaf-mold and thor- 

 oughly sterilized it, so that I could be 

 sure no living thing could be in it, and 

 potted up the begonias in this sterilized 

 leaf -mold. Shortly afterwards I noticed 

 a small fly, just like a house fly newly 

 hatched out. The flies appeared in 

 large numbers when the plants were 

 syringed. The worms are whitish and 

 glassy looking, about one-eighth of an 

 inch in length. 



The plants are stunted in growth and 

 the worms are on the leaf -mold as thick 

 as ever, although I placed the pots on a 

 shelf so they could not get started out 

 of the ashes on the bench. We always 

 have had good success with these plants 

 and we never saw these worms or flies 

 before. Would like to hear of a rem- 

 edy. G. F. C— la. 



The worms are new to me, but perhaps 

 some other reader of The Review may 

 have had the same pests .and be able 

 to offer a better remedy thao I can give. 

 Sterilization, preferably with steam, of 

 all potting compost will kill everything 

 in the soil. For winged insects frequent 

 fumigation will be necessary. I use 

 hydrocyanic acid gas, unless the weather 

 is extremely warm, but this is a danger- 

 ous thing to use unless in experienced 

 hands. In its stead I would suggest 

 one X>t the nicotine papers or extracts, 

 giving applications once a week while 

 the flies are on the wing, or more fre- 

 quently if necessary, C, W. 



WIBEWOBMS. 



Will you please tell me how to get 

 rid of wirewormsf I am growing let- 

 tuce and cucumbers. They do not give 

 any trouble in the cut flower houses. 

 Do you think that tobacco mulch would 

 drive them away? F. J. G. — Wis. 



Make a cornmeal mash, which should 

 be well sweetened with molasses. Add 

 Paris green or dry arsenate of lead in 

 sufficient quantity to slightly color the 

 whole. Lay the mash at intervals over 

 your beds or benches and cover with 

 pieces of board or shingles. Great num- 

 bers will be poisoned in this way. Fresh 

 clover, lettuce leaves or spinach leaves 

 can be poisoned with arsenate of lead 

 and will answer the same purpose. All 

 poisons are better covered, A mulch of 

 tobacco dust would help to clean out 

 the pests. C. W. 



Midland, Mich.— P, E. Penfold has 

 rented Mrs. W. E, Thayer's greenhouse. 



