24 



The Florists^ Review 



Dbcbmbeb 5, 1918. 



We always have~just what you want and the quality that satisfies | 



Russell, Killarneys, Ophelia, Hilady, Sunburst, Richmond 



AND ALL OTHER VARIETIES 

 Send us your orders and be assured of satisfaction. 



MIGNONETTE STEVIA CARNATIONS 



And besides tbis we have everything in all seasonable Cut Flowers and Greens 



Calax, Boxwood, Sprengeri, PJumosus, Leucothoe, Adiantum, Ferns, Mexican Ivy 



Oar Prices are no Higher than Others and Market Prices Prevail 

 WE ARE OPEN UNTIL 8 P. M. ON SATURDAY, BUT CLOSED ALL DAY SUNDAY 



Erne ^ ft oMPANY 



30 E. Randolph St. 



TPr 



0-BAK-INB 



" OjOfT tiKtnwe < * 



m 



Agents for 

 TO-BAK.INE 



WHOLKSALB FLORISTS 



L D. Phone Randolph 6578 



CHICAGO 



larly with certain wholesalers had the 

 same consideration given to the man 

 out of town, but the "shopper" in 

 many cases was told that all the stock 

 in sight was "sold," reserved to fill 

 orders from regular customers. The re- 

 tailers do not complain of any lack of 

 business for Thanksgiving, but many 

 «omplain of their inability to secure 

 stock and of the fact that the prices 

 •were so high they could not make their 

 usual margin of profit. 



There was a large supply of flowers 

 in the market, but probably not more 

 than in recent years, which shows the 

 increase in sales to have resulted from 

 the higher average prices; that and the 

 cleaning up of practically all the odds 

 and ends, stock that has no great value 

 in a market that is well supplied. 



It might be said that there was a 

 shortage all along the line. There was 

 nothing of any consequence left un- 

 sold; one or two houses had a little 

 more stevia than they could place, and 

 a few had some yellow pompons left, 

 the latter being the most abundant 

 flower. Chrysanthemums were not so 

 plentiful as usual, the Thanksgiving 

 varieties having been cut a fortnight 

 early this year in many cases. Carna- 

 tions were nowhere near equal to the 

 demand and brought Christmas prices. 

 The longest roses Were more nearly 

 equal to the demanu than were the 

 medium and shorter L-grades. Violets 

 sold better than at any time this sea- 

 son. Sweet peas do not yet cut much 

 figure. White flowers, of course, were 

 least in request, but there were ready 

 buyers for everything, making the 

 greatest Thanksgiving clean-up ever 

 known in this market. 



At variance with the usual experience, 

 there has been no let-down since the 

 holiday rush. Shipping demand con- 

 tinues to absorb all the stock coming to 

 the market, especially roses and carna- 

 tions, and prices are holding right up. 

 It is apparent, not only that business 

 is good all through the country, but 

 that chrysanthemums are well cut out, 

 just as they are here. 



The retailers complain they cannot 

 even get all the good boxwood they need 

 to make funeral wreaths and that galax 

 is so short they have to hunt for it. 



YOUR 



PROTECTION 



Many a Retail Florist 

 sinks his store profits 

 into his greenhouse 

 losses. 



"Make Us Prove It." 



Buying cut flowers is better 

 than growing cut flowers. 

 Make your buying connec- 

 tions in this market through 



Kennicott Bros. Co. 



Wholesale Dealers in Cut Flowers 

 CHICAGO 



Mention The Review when you write. 



The November Business. 



November goes on record as much 

 better than the month ever before has 

 been in the Chicago market. Just how 

 good it was in individual experience 

 seems to depend on what the individual 

 had for sale, rather than on the general 

 condition. Some of the wholesale houses 

 report the increase was fully up to the 

 October increase, while others did not 

 make so good a percentage of gain as 

 in the preceding month. Anyone who 

 had stock had a splendid November 



business. The month started well, with 

 the momentum of the big demand in 

 October. In the height of the chrysan- 

 themum season there was some weaken- 

 ing in prices, but no decrease in the 

 daily aggregate of sales, and as Thanks- 

 giving approached the market stiffened 

 after a fashion never before known in 

 this center. The Thanksgiving prices 

 were those ordinarily charged at Christ- 

 mas and that the values were logical is 

 shown by the fact that there was noth- 

 ing left unsold and that prices have 



