Deceuber 5, 1918. 



The Florists' Review 



65 



Increase your Profits 

 with a NcCray 



The sales value of a McCRAY 

 Florist Refrigerator in your 

 store is tremendous. It retains 

 the fresh, rich appearance of 

 your flowers and keeps them 

 salable — preventing spoilage 

 and withering. 



Its luring display tempts cus- 

 tomers to buy. 



Florist 



Refrigerators 



maintain an even temperature of 

 just the right degree— that insures 

 proper preservation of your flowers. 



The various compartments are of 

 different sizes and accommodate 

 the different lengths of cut flowers. 



Both exterior and interior of 

 McCRAY Florist Refrigerators are 

 handsomely made and easy to keep 

 clean. You may have either heavy 

 plate mirror or white enamel for 

 the interior lining. The exterior 

 may be of any finish to match your 

 woodwork or fixtures. 



WRITE FOR CATALOGUE 



McCRAY Refrigerators arc built in sizes 

 and designs to suit every requirement- 

 special equipment is built to order to 

 suit every need or arrangement. 



No. 74 for Florists 

 No. 93 for Residences 



NcCray Refrigerator Co. 



888 Lake St., 

 KENDALLVILLE, IND. 



Salcsrooflu In all principal dtlca. 



Christmas Baskets 



Keep the road open for war purposes 



ORDER NOW 



This Christmas will be the greatest Christmas of all time. 

 The people will buy Christmas goods as never before. Mr. 

 Florist, don't be afraid, don't have the slightest fear to prepare 

 yourself ahead of time, and save yourself great disappointment. 



We have spent much time and thousfht to make up a 

 Christmas Basket, already filled with CHRISTMAS MA- 

 TERIAL only, ready to be sold to your customers. The 

 basket, which is rustic, consists of CONES, GREEN RUS- 

 CUS, PRESERVED BOXWOOD, RED RUSCUS, RED 

 FRIEZE, etc. Every part of this basket bringfs forth to the 

 mind of your customer CHRISTMAS TIME and CHRIST- 

 MAS CHEER. Each basket is boxed separately, which 

 makes it easy to ship, insures perfect arrival, and makes it 

 easy for your customer to carry home. 



COMPLETE BASKET-Including the Box 



Size A $5.40 per dozen 



Size B 7.80 per dozen 



Order Now — Save Yourself Worry — Display Early 



Theae baskets are just as good in a year from now, as all the material 

 is preserved, and WILL NOT DRY UP OR LOSE COLOR. 



RED RUSCUS, bright color and perfectly dry b5c per lb. 



GREEN RUSCUS, A No. 1 quality, perfectly flexible and 



good color 70c per lb. 



RED ROPING, 60 yards to the ball, very best color and 



quality 85c per ball. 



RED IMMORTELLES, while they last. 



50c per bunch, $5.50 per doz. bunches. 



We carry a full line of other CHRISTMAS SUPPLIES, such as POINSETTIAS, 

 Crepe Paper, Wax Paper, Chiffons, elc. 



Don't forget that we are headquarters for ARTIFICIAL 

 FLOWERS, WAX DESIGNS, SPRAYS, MAGNOLIA 

 WREATHS, FROSTED MAPLE, BROWN ARTIFICIAL 

 GALAX, etc., etc. We handle a full line of CUT FLOWER 

 BASKETS, and everything in FLORISTS' MANILA BOXES. 

 We are direct manufacturers of CYCAS LEAVES. 



Unknown Cnstomcrs, please give satisfactory reference 

 or send cash with vrdcr. 



BOSTON FLORAL SUPPLY CO. 



Manufacturers of Florists' Supplies 



347-49>51-53-S5-57 Cambridge St. 



BOSTON, MASS. 



