70 



The Florists^ RcvicSv 



DlCSMBlB 5, 1918. 





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Pac ific Coast Department 



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OUTLOOK BRIGHT ON COAST. 



James A. Brown, manager of the 

 Brown Bulb Eanch, Capitola, Cal., has 

 just returned from an automobile trip 

 through the five northwestern states, 

 and is enthusiastic over the prospects 

 for both the florists' and seed business 

 in that section. 



"Besides the extra business caused 

 by the influenza epidemic, florists say 

 the season has been good," reports Mr. 

 Brown. "They are all looking for the 

 best season they ever have experienced. 

 While in the northwest I booked orders 

 for 1919 deliveries of Freesia Purity and 

 tulip bulbs and sweet pea seed far in 

 excess of my expectations. Gladiolus 

 bulbs for immediate shipment also were 

 in good demand. This must show that 

 everyone in that section of the country 

 looks for excellent business next year." 



Mrs. Brown accompanied her husband 

 on the trip, which was over the Siskiyou, 

 Cascade and other mountain ranges. 



SEATTLE, WASH. 



The Market. 



The florists all proclaim Thanksgiving 

 business this year almost double that of 

 any previous year. Although there was 

 a shortage of stock locally, relief came 

 through shipments of mums and roses 

 from San Francisco, which arrived in 

 fine condition. Prices received for all 

 kinds of stock assured the retailers and 

 wholesalers a prosperous holiday trade. 

 The only thing likely to arise to defeat 

 this expectation is the difficulty in get- 

 ting enough stock to meet the expected 

 heavy demand. 



Various Notes. 



The Hollywood Gardens have just got 

 through cutting a heavy crop of roses. 



Bosaia Bros, are cutting hundreds of 

 fine orchids, which came in handy for 

 the Thanksgiving trade. They report a 

 good demand for this popular flower, 

 both wholesale and retail. 



The Woodlawn Flower Shop reports a 

 thorough clean-up of stock for Thanks- 

 giving. W. S. G. 



LOS ANQELES. 



The Market. 



There never has been such a short- 

 age of stock so early in the season 

 as this year. Mums were over early, 

 x)wing to heavy rains and wind storms, 

 which ruined much of the late stock. 

 Carnations are higher in price than is 

 usual at Christmas and stock is difficult 

 to obtain at that. Telegraph orders con- 

 tinue to pour in to the wholesalers from 

 the east and middle west and ten times 

 the amount of stock available could be 



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sold. Boses also have shortened up 

 again and there is nothing to take their 

 place. A few sweet peas are coming in, 

 but they are all snapped up by the 

 retailers for local business. There has 

 been a little reduction in funeral work, 

 but it still is the mainstay of business. 

 Doubtless many out-of-town florists were 

 disappointed in not getting their orders 

 for Thanksgiving filled, but the stock 

 was not to be had at any price and 

 wholesalers could do nothing. The 

 greens situation is improving and a 

 fair supply is in anticipation from the 

 south, supplemented by local stock, both 

 wild and cultivated. 



Storms Work Havoc. 



The winds that sometimes sweep over 

 southern California are apt to be of 

 great severity. We had a visit from 

 King Boreas last week, in fact, and as 

 a result many fine trees were uprooted 

 and considerable damage was done other- 

 wise. Heavy rains accompanying the 

 wind storm left the soil soft and mushy 

 and in the nurseries rows of trees and 

 even shrubs were blown over. In the 

 San Fernando valley the wind usually 

 is worse than elsewhere and this time 

 was no exception. Northeast of the city 

 also, in the section between Ontario 

 and Biverside and in San Bernardino, 

 there was a regular sand storm that 

 made travel difficult and dangerous. 

 Many of the cloth and lath structures 

 used for flower growing were badly 

 damaged and in some instances leveled 

 to the ground. 



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^ Flower Show In Doubt. 



The Liberty fair grounds in Los An- 

 geles suffered badly in the storms, many 

 of the strucfures being blown down 

 and others injured. Owing to another 

 postponement of the opening, the com- 

 mittee in charge of the flower show felt 

 that it was impossible to pull off the 

 show this year and resigned. Unless 

 a new committee is appointed, which 

 is unlikely, there will be no flower 

 show. 



Various Notes. 



Arthur Gleave, of Santa Barbara, 

 made a flying trip to this city last week. 



S. Murata & Co. have put on a new 

 Dodge delivery car. 



The H. N. Gage Co., Montebello, is 

 showing a nice line of small flowering 

 stock, such as primulas and begonias of 

 various types. 



All the retailers report Thanksgiving 

 business satisfactory; there was no un- 

 usual activity, but a good, lively de- 

 mand. More business could have been 

 done if stock had been more plentiful. 



H. B. Bichards. 



SAN FBANOISCO. 



Tlie Market. 



The day before Thanksgiving found 

 the local flower market in a good con- 

 dition. Large stock was " scarce and 

 prices were firm, although quotations 



L. A. FLORAL CO. 



'Quality "and Sarvica" is our motto 



FRED SPERRY, iWanasar 



\t\}A^holesale Jobbers of Flowers and Greens of all Kinds 



< [Telegram] 



Abilene, Tex., Nov 20, 1918. 



Flowers beautiful. Make three shipments 

 v/eekly . 



Abilene Floral Co. 



"SPERRY'S FLOWERS" alwayM meant the best 



236 East Fourth Street, 



Los Angeles, Cal. 



LONG DISTANCE PHONE PICO 518 



-WHOLESALE EVERGREENS- 



Garland Ropiner, Hollyberry. English Holly, Cal. Pepper Boughs, Desert Holly, Smilax, 

 Asparagus plumosus. Huckleberry, Hard and Soft Brake, Maidenhair, Mexican Ivy and 

 all other classes of evergreens and similar stock. 



For best prices, write 

 TASSANO BROS.» 422 South Wall Street, Los Angeles, CaL 



RUSSELL Our Specialty ^"^ ^Uf IIJ^-^NSSSs^Ii^r '^ 



BEAUTY, OPHELIA, RED ROSES, WARD, Etc. 

 451 BUSH STREET E. W. McLELLAN CO. SAN FRANCISCO, ai. 



