44 



The Florists^ Review 



Decbmbeb 12, 1018. 



Order your 



BEAUTIES 



from us 



We have them in quantity 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., PHILADELrillA, PA. 



BALTIMORE, MD. WASHINGTON, D. C. 



Orchids 

 White Lilac 

 Cypripedium 



In quantity for Christmas 



Cut Flowers for Christmas 



The volume of our business, compared with last year, makes a very satisfactory showing. 

 Business conditions with us, and we feel sure with the trade in general, have been much better 

 than during the same period of last year. If that is an indication of what we may expect for 

 Christmas, we have every reason to look for a big business. 



We are ready now to quote our prices on: 



Beauties - Roses - Carnations - Orchids - Cypripedium 



and all other seasonable stock 

 YOUR INQUIRIES WILL HAVE OUR PROMPT ATTENTION 



Mention The ReTlew when you write. 



PHILADELPHIA. 



The Market. 



Stock is scarce. Flowers, plants and 

 supplies all show the natural effect of 

 war restrictions in the past. Every- 

 where it is said that business is not 

 heavy, but that the activity is all due 

 to short supply. I doubt whether this is 

 wholly correct. It is partly true, but a 

 careful survey of the field leads to the 

 belief that business is brisk enough to 

 carry off a much larger supply at good 

 prices. 



A careful study of the price list 

 proves that flowers are bringing higher 

 prices than usual for the first week in 

 December. In fact, the prices warrant 

 cutting everything and getting the stock 

 to market at the earliest moment pos- 

 sible. Take, for instance, white carna- 

 tions. They are bringing today $8 per 

 hundred. Good shipments often aver- 

 age that figure right through. There is 

 no question that it is better for the 

 grower, for the wholesaler and for the 

 healthy condition of the market to take 

 this price rather than hold the flowers 

 in the hope of getting more at the holi- 

 days. The healthy condition of the 

 market should be placed first, for noth- 

 ing hurts business more than stale flow- 

 ers. The dull condition of the market 

 after New Year's has often been di- 

 rectly traced to the disgust of the pub- 

 lic with stale flowers. A market that 

 is kept clean by lively demand at good 

 prices spells profit for a long time, while 

 a market with orders and no stock for 

 the orders and then much stale stock 

 that nobody wants, spells chances lost. 



Here is Phil's tip: Send your flowers 

 in as rapidly as possible. Don't let 

 them get too ripe on the plants. Pack 

 as carefully as you know how. Send 

 everything, unless your wholesaler tells 

 you not to do so. It will pay. 



Christmas Plants. 



It has never happened before in the 

 history of the growing of blooming 



BERGER BROS. 



WHOLESALE FLORISTS 



BOXWOOD SPRAYS 



Carnations, Violets, Roses, Lilies, Stevia, Greens 



ORDER EARLY. FOR CHRISTMAS A GOOD ASSORTMENT IS EXPEQED 



1225 Race St. PHILADELPHIA 



Meotlon Tb« RcTlew when 70a write. 



plants for Christmas that the plant mar- 

 ket was virtually bare of blooming stock 

 three weeks before Christmas. The 

 growers have practically everything 

 sold, or else they know who wants it, 

 and they are trying to induce their cus- 

 tomers to take foliage plants as the 

 best substitute. The result will be that 

 the houses will be emptied as they never 

 have been emptied before at this sea- 

 son. 



Christmas Greens. 



The market is poorly supplied with 

 Christmas greens this season. Much of 

 the holly is not well berried, owing, it 

 is said, to the mild fall. It has also been 

 extremely diflBcult to get it cut and 

 packed, owing to the labor shortage. 

 This also has cut down the number of 

 holly wreaths. The girls who formerly 

 made these wreaths have steady work 

 elsewhere at higher wages. They will 

 not come back to their old work, which 

 was only temporary. Their places are 

 hard to fill, so there are fewer holly 

 wreaths. Boxwood sprays are likely to 

 be a little better, but lycopodium is be- 

 lieved to be short of requirements. 

 There is a fair supply of mistletoe. La- 

 bor conditions have affected laurel 

 wreathing. Prices on Christmas greens 

 are higher than last year. 



CHRYSANTHEMUMS 



CARNATIONS - ROSES - POMPONS 



"^ and all seasonable flowers. 



Phiradelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 We dose at 5 p. m. 



Strafford, After the Gale. 



Nobody who saw the well built green- 

 houses of the Strafford Flower Farm 

 that afternoon in early December would 

 have supposed that they had weathered 

 any sort of a gale. Nobody who listened 

 to the chat and laughter of the group 

 gathered there would have thought so, 

 either. Yet, as at every other plant in 

 the east, Strafford has seen a fierce busi- 

 ness gale this season, probably the 

 fiercest ever, and Strafford has weath- 

 ered it finely. The plant is being run 

 to the full capacity, a little fuller even 

 than usual, to insure greater production, 

 and Strafford is looking well. 



The group of men agreed on that. 

 They are all experts and they ought to 

 know. There are five in the group: 

 Alfred M. Campbell, the proprietor, a 

 real, live hustler; Edward A. Stroud, 

 who takes a fatherly pride in the place; 

 Martin Gannon, who distributes the cut; 



