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The Florists^ Review 



Dbcembeb 12, 1918. 





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Pacific Coast Department 



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Pacific Beach, Oal. — Herbert G. Hardy 

 grows flowers, plants and vegetables for 

 the wholesale and retail trade in this 

 vicinity. 



LOS ANGELES. 



The Market. 



Prices have eased up a little on car- 

 nations, owing to a rise in the tem- 

 perature and brighter weather, but they 

 still are higher than usual at this sea- 

 son. Funeral work in abundance ke^ps 

 all varieties cleaned up except red, 

 which are the most plentiful. White, 

 pink and rose-pink are most in demand 

 and clean up daily. Eoses are coming 

 in more freely and growers predict a 

 good cut for Christmas, especially if the 

 present mild weather continues. Heather 

 is a better color now and its long dis- 

 tance shipping qualities make it popu- 

 lar. Poinsettias are coming in freely 

 and the quality is of the best. Large 

 chrysanthemums are over, but there are 

 still pompons on the market. There is 

 a fair supply of orchids coming in and 

 a few Cecile Brunner roses. Violets 

 are arriving in better condition, but 

 their quality is not yet up to standard. 

 The greens situation'^is improving and 

 orders for holiday decdrations are nu- 

 merous. The general disposition, how- 

 ever, seems to be to hold back on this 

 line and apparently there will not be 

 so much money spent as usual. 



In pot plants for the holidays there is 

 a nice showing of poinsettias, cycla- 

 mens, ericas, palms, ferns and begonias. 

 Some large ericas from the north are 

 especially good in color and well flow- 

 ered. 



Various Notes. 



P. Wolfskin, of the Orchid Flower 

 Shop, Pasadena, was taken ill in the 

 morning of Thanksgiving day. He had 

 been driving around the day before 

 picking up stock. 



John Gordon is back on the job again 

 after his siege of influenza. It takes 

 a good deal to put him out of business, 

 but the "flu" proved too much for him 

 temporarily. 



F. Lichtenberg is planning another 

 change in his store and is decorating 

 with fine kentias and hanging baskets. 

 This may not sound original, but the 

 method of treatment is unique and when 

 the scheme is complete there can be 

 no question of its success. 



W. Grover, formerly manager of the 

 cut flower department of Howard & 

 Smith, died precisely six months to a 

 day after giving up work at the store. 

 He had been out of health a long time 

 before, however. Fred Dostal, the pres- 

 ent manager, says that the Los Angeles 

 rose has been a great success through- 

 out the season. At the beginning of 

 December this concern was sending out 

 boxes of this rose cut from outside 

 that compared favorably with almost 

 any of the indoor roses on the market. 



W. Armacost & Co. have a fine cut of 

 Beauties on now and all the other va- 

 rieties of roses are fine. They expect 



an extra large cut of Columbia from 

 now on for Christmas. 



Dan MacEorie, of the MacEorie-Mc- 

 Laren Co., San Francisco, is in town 

 this week. He is bosting a new variety 

 of Erica melanthera. 



Mrs. H. G. Helmar, of Santa Barbara, 

 is among our visitors this week, looking 

 up stock for the coming holidays. 



Polder Bros., of Montebello, report an 

 increasing demand yearly for their root- 

 ed carnation cuttings, repeat orders 

 from well satisfied customers showing 

 that the stock sent out is right in every 

 particular. 



There is no reduction in funeral work 

 at the Eedondo Floral Co. and this is 

 always a busy place. As a mark of ap- 

 preciation of good service rendered, 

 each of the employees of the company 

 was presented with a 15-pound turkey 

 for Thanksgiving. A. F. Borden was 

 accused of running down a lot of chick- 

 ens and turkeys wibh that new auto 

 of his, but he denies that soft impeach- 

 ment. 



The first meeting of the Florists' 

 Club since the influenza ban has been 

 removed will be held at Christopher's 

 December 10. 



Thomas Wright, of Wright's Flower 

 Shop, is the latest to date to go on 

 the sick list. All hope to see him back 

 soon. 



. Jack D'Ortignac, who is looking after 

 the wholesale decoration end at the 

 L. A. Floral Co., successfully moved a 

 grand specimen of Cedrus Deodara, some 

 forty feet high, to one of the principal 

 clothing stores in the city. To move 

 this tree some eight or nine miles and 

 set it up in the store in one night is 

 no light task, but Jack was on the .iob 

 all right and apparently not a twig 

 was broken nor any other damage done. 

 The shipping business at this house has 

 passed all records for this part of the 

 season. 



At the Liberty fair several of the 

 nurserymen and seedsmen made displays. 

 The Morris & Snow Seed Co., Inc., the 

 Germain Seed & Plant Co. and Aggeler 



1 

 Is 



& Musser Seed Co. all had exhibits of 

 their specialties and fine banks of 

 nursery stock came from the Fancher 

 Creek Nurseries, Inc., and the West 

 Adams Nursery. F. E. Hills made a 

 unique display of large ferns of the 

 various nephrolepis types, including his 

 varieties Elysiari and Hibernica, 



Tony Tassano says that the business 

 of Tassano Bros, has made it necessary 

 to open another store in the southern 

 part of the city. H. E. Eichards. 



SAN FBANCISCO. 



The Market. 



Chrysanthemums are tenacious this 

 year. Though they have had a long and 

 profitable season, they seem reluctant to 

 give way. The supply is diminishing 

 rapidly, however, and another week will 

 probably see the market without mums. 

 The offerings are fairly good in quality, 

 considering the lateness in the season, 

 but they show the effects of the cold 

 weather and no longer cut any figure in 

 shipping orders. Pompons are in about 

 the same position — rapidly going off 

 crop — but the local demand is suffi- 

 ciently strong to clean up the supplies 

 at firm prices, prices which could only 

 be obtained a fortnight ago for the best 

 stock. The market generally is strong, 

 there being barely enough flowers to fill 

 requirements. Eoses are about the most 

 plentiful item, but there is no surplus by 

 any means, the shortage of other fiowers 

 making the demand exceptionally large. 

 The quality was never better for this 

 season of the year, American Beauties 

 leave nothing to be desired, and Eussell 

 and Ophelia maintain a high average. 

 In reds, Hoosier Beauty and Hadley sup- 

 ply the demand nicely. Violets have 

 been scarce since Thanksgiving and lit- 

 tle improvement is expected until there 

 is more rain. The scarcity is reflected 

 in the small bunches offered by the 

 growers at the old prices. Carnations 

 are another scarce item. There is every 

 indication that cut flowers generally 



POINSETTIAS 



108.000 fine colored, most extra large blooms on frostless protected grounds. No. 1, 

 Sl.'t.OO; No. 2, $12.50; No. 3, SiO.OO: No. 4, $8.00 per 100. 6% discount for early 

 placed cash or C. 0. D. orders. Wholesalers discount. Write for free sample now. 

 Express prepaid if requested. Best one inch thick stock plants after new year. 



A. ECKE, 1226 Hay ATenne, Los Angeles, Cal. 



Largest Poinsettia Grower and Shipper in California. 



Mention The BeTlew when yon write. 



-WHOLESALE EVERGREENS- 



Garland Roping, Hollyberry, English Holly. Cal. Pepper Boughs. Desert Holly, Smilax, 

 Asparagus plumosus. Huckleberry, Hard and Soft Brake, Maidenhair, Mexican Ivy and 

 all other classes of evergreens and similar stock. 



For best prices, write 

 TASSANO BROS., 422 South Wall Street, Los Angeles, CaL 



Mention The Herlew when yon write. 



