December 12, 1918. 



The Florists^ Review 



93 



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ARNACOST & CO. HOUDAY SPECIALTIES 



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CATALINA HOLLY | 



We have the entire cut of this Holly at 

 12 cents per lb., net weight. 



GreenSf 8}4 acres like this picture. 

 Cyclamen, 10,000 plants from 4- 



inch to 9-inch pans. 

 Begonia, Melior and Mrs. Peterson, 



4-inch and 5-inch pots. 

 Poinsettias, both cut and pots. 

 Roses, all the best varieties, including 



Columbia, Russell and Beauties — pro- 

 ; duct of 40,000 plants. 

 Carnations. 



VioiefS of the highest quality. 



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I Desert Holiy, California Holly, Red Ruscus, Red ChiHons, Violet Pins, Crepe i 

 I Paper and everything else needful to make this the biggest and best Christmas that you have ever had. I 





125,000 feet Greenhouses Write for prices at once, 8X acres in Greens 



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WALTER ARMACOST & CO. 



221 East Fourth Street 

 LOS ANGELES, CAL. 



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Mention The BcTlew when yon write. 



SANTA CRUZ, CAL. 



Los ROBLES 



Freesias -- Callas 



Mention The Review when yon write. 



FBEESIA PURITY 



AND OTHER 9ULBS 



Write for prices 



C. Eadei Lilley, Bilb Gnwer, SuU Cru, Calif. 



LESSONS OF THE WAB. 



[Extracts from the paper, "The Florists' Busi- 

 ness in War Time," by J. Otto Thllow, of Phila- 

 delphia, read at the meeting of the Philadel- 

 phia Florists' Club, December 3.] 



The florists' business in war times, 

 whether active or dull, would be no 

 guide for future planning or prepara- 

 tion of what to do in times of peace, 

 unless the strain is felt through loss, 

 or buoyancy enhanced through victory. 

 Wars are not frequent, and are not al- 

 ways under the same commercial re- 

 lationship. 



We have had a number of problems 

 confront us during the war we hope 

 has closed, and from the effects of which 

 we are still seriously under pressure, 

 as we have been told that our vocation 

 was not at all in the line of importance. 

 Imagine an industry which has assumed 

 the proportion o^ the florists' business 

 in this land of ours; the area covered 

 with glass, that of growing in open 

 ground, the constant need of glass, heat- 



SEEDLINGS 



Mastodon Grccnhotuc, special mixed, per 



2fi0, $2.26; per 600. S3.60; per 1000. $6.00. 

 Mastodon Private Stock, mixed, per 260, 

 12.00; per 600. S3.00; per 1000. S6.60. 



1918 Catalogvc Ready 



SEED 



Steele's Mastodon Greenhonse, special 

 mixed, K. outside. ^ oz.. Sl.OO; oz.. S7.00. 



Steele's Blastodon Private Stock, mixed, 

 le oz., $1.00; oz., $6.00. 



Steele's Mastodon Mixed, h oz.. $1.60; oz., 

 $6.00. 



STEELE*S PAiySY GARDENS, Portland, Oregon. 



' Mention The Beriew when yon write. 



ROOTED CARNATION CUTTINGS 



Stroner and well rooted. Will give satisfaction. We expect a (treat demand. 

 Let us know about your requirements. 



100 



Fair Maid, white $2.00 



Fair Maid, pink 2.00 



Dr. Cboate, red 2.00 



Roosevelt, crimson 2.00 



The above varieties are suitable for outdoor planting 



Mrs. Akeburst, a beautiful rose-pink, has proven to 



be an excellent hothouse variety, large flowers on 



lonfiT, stiff stems, none split. Price, per 100, $6.00. 



1000 

 $17 50 

 17.60 

 17. RO 

 J7.80 



100 1000 



Enchantress, light pink $2.60 $22.60 



Enchantress, white • 2 SO 22.60 



Enchantress, rose-pink 2.50 22.60 



Victory, scarlet 2.50 22.60 



Herald, red 2.50 22.60 



Philadelphia, rose-pink 2.50 22.50 



Mrs. O. W. Ward, rose-pink 2.50 22.50 



Matchless white 2.60 22.60 



POLDER BROS., Wholesale Florists, MONTEBILLO, CAL. 



F. O. Address, R. F. D. No. 6, Los Anseles, Cal. 



Mention The ReTlew when yoa write. 



ing appliances, fuel, etc. The approxi- 

 mate estimate in 1910, when the great- 

 est increase of importance was recorded, 

 showed that the acreage had increased 

 from 9,307 to 18,248 in ten years, the 

 total valuation being $35,000,000, an 

 increase of eighty-six per cent. 



The bulk of this increase centered 

 around the large cities of the east; the 



states of New York, New Jersey and 

 Pennsylvania alone made up $12,000,000 

 of the aggregate. The most rapid in- 

 crease has been in the Pacific section, 

 which in later years has shown mar- 

 velous activity in floriculture. We see 

 from these figures that the florists' 

 business assumes a place of importance 

 in the financial world, and in property 



