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18 



The Florists^ Review 



Dbcbubeb 19, 1018. 



that persistence in this direction will ul- 

 timately win out. Mac. 



THE ABSENT ONES. 



In the homes of many florists this 

 Ohristmas there will be vacant chairs; 

 for some, perhaps, forever. Broken 

 family circles will gather around accus- 

 tomed festive boards with thoughts 

 upon distant son and brother. Again 

 the old stories will be retold and the 

 many youthful pranks recounted. In 

 person absent, in spirit the young sol- 

 dier-heroes will be present. And min- 

 gled with the affection of parents and 

 the love of brothers and sisters will be 

 the proud consciousness that they and 

 theirs have done their duty. 



Fate appears to call upon some gen- 

 erations to make heavy sacrifices in or- 

 der that succeeding ones may enjoy re- 

 pose and peace. And being a compara- 

 tively new business, particularly in 

 America, for the first time in its history 

 the organized trade has borne the heavy 

 burdens imposed by war. Well has its 



duty been performed in the conservation 

 of vital commodities, in the giving of 

 its treasure and in the sending forth of 

 its young men, and well, indeed, may 

 future members of the profession in the 

 years to come marvel at its emergence 

 so little warped and injured. The time 

 of trial is over, but there is still much 

 to be done in the work of reconstruc- 

 tion. The part that the commercial 

 florist, with his vast ranges of glass, 

 is going to take in restoring the maimed 

 and physically incapacitated to indus- 

 trial usefulness will serve forever to 

 prevent the application of the term non- 

 essential to his calling. 



The history of the progress of the 

 trade will have few pages so interest- 

 ing to future readers as those dealing 

 with the problems brought about by the 

 war. And inscribed in gold upon them 

 will be the deeds of our soldier-members. 

 Whoever they are and wherever thej 

 may be, their fellow-craftsmen unani- 

 mously extend them their best wishes 

 for a merry Christmas and happy New 

 Year. Mae. 



PUBUOITY rOR FLOWERS. 



President Wilson is proving an excel- 

 lent publicity man for flowers ; he is get- 

 ting flowers into the news columns of the 

 daily papers even via the cable, now 

 that he is in France. Note the following 

 interesting bit by the Associated Press, 

 describing an incident of the President 's 

 day December 15: 



"The President visited the tomb of 

 Lafayette in the Piopus cemetery while 

 returning home after the morning 

 church service. No ceremony had been 

 arranged at the cemetery and the Presi- 

 dent went accompanied only by Briga- 

 dier General Harts, a secret service op- 

 erative and a French officer assigned to 

 him as a personal aide. The President, 

 removing his hat, entered the tomb car- 

 rying a large floral wreath. 



"As the President placed the wreath 

 on the tomb he bowed his head and 

 stood silent before the resting place of 

 the famous Frenchman who helped 

 America in her fight for liberty. He 

 made no speech whatsoever. He then 

 returned to the Murat residence. 



"President Wilson insisted on taking 

 his own wreath, contrary to the custom 

 here, by which the florist delivers the 

 wreath and the donor later makes the 

 visit and leaves his card. The President 

 sent Admiral Grayson to buy the wreath, 

 and after some difficulty in explaining 

 to the florist, who could not understand 

 why the traditional custom was being 

 broken, obtained it and drove to the 

 tomb. On his personal card President 

 Wilson wrote this inscription: 'In mem- 

 ory of the great Lafayette, from a fel- 

 low-servant of liberty.' " 



BUSINESS BOOMINO. 



Transfer Orders Increase. 



Nothing has done so much to increase 

 the interest in the transfer order de- 

 partment as has the publication of fig- 

 ures showing the volume of business be- 

 ing done by florists who are pushing this 



branch — the business, both incoming 

 and outgoing, exceeds the estimates of 

 even the most enthusiastic. 



Grandy the Florist, Norfolk, Va., 

 states that his October business with 

 other retail florists, mail, telephone and 

 telegraph, amounted to $1,322.05 and 

 consisted of 146 orders. 



Widely Distributed. 



The Grandy books show that the 146 

 October orders were distributed as fol- 

 lows: 



LoulsYille, Ky. 

 Richmond, Va. 

 East Orange, N. J. 

 Greensboro, ,N.. C. 

 Monroe, La. 

 Baltimore, Md. 

 Columbia, S. 0. 

 Lowell, Mass. 

 St. Cloud, Minn. 

 New York, N. T. 

 Beaumont, Tex. 

 Canton, 0. 

 Philadelphia, Pa. 

 Philadelphia, Pa. 

 Cincinnati, 0. 

 Memphis, Tenn. 

 Philadelphia, Pa. 

 St. Catharines, Ont., 



Can. 

 Philadelphia, Pa. 

 Little Rock, Ark. 

 Charleston, S. C. 

 Nashville, Tenn. 

 JackBonyille, Fla. 

 Washington. D. C. 

 Brooklyn, N. T. 

 Baltimore, Md. 

 Memphis, Tenn. 

 Brockton, Mass. 

 New Orleans, La. 

 Bluefleld, W. Va. 

 Paterson, N. J. 

 New York. N. T. 

 Lynchburg, Va. 

 Hornell, N. Y. 

 Philadelphia, Pa. 

 Detroit, Mich. 

 Indianapolis, Ind. 

 Philadelphia, Pa. 

 Hartford. Conn. 

 Charlotte. N. 0. 

 Richmond, Va. 

 Baltimore. Md. 

 Brooklyn, N. Y. 

 Charleston, W. Va. 

 Westfleld, N. J. 

 Jacksonyllle. Fla. 

 Boston, Mass. 

 Kansas City, Mo, 

 Buffalo. N. Y. 

 San Francisco, Gal. 

 Baltimore. Md. 

 Washington, D. C, 

 Ooldsboro, N. C. 

 Knoxville, Tenn. 



NasbTllle, Tenn. 

 Bridgeport, Conn. 

 New York. N. Y. 

 Danville, Va. 

 Durham. N. O. 

 Pittsburgh, Pa. 

 Washington, D. C. 

 Louisville, Ky. 

 Hagerstown, Md. 

 New York, N. Y. 

 Boston, Mass. 

 Hartford, Conn. 

 New York. N. Y. 

 Denver, Colo. 

 Richmond, Va. 

 New York, N. Y. 

 Washington, D. C. 

 New Haven, Conn. 

 Clarksburg. W. Va. 

 Detroit. Mich. 

 Greensboro. N. C. 

 Roanoke, Va. 

 Atlanta. Ga. 

 WUllamsport, Pa. 

 Kendallville, Ind. 

 Cumberland, Md. 

 Baltimore, Md. 

 Washington, D. C. 

 Richmond, Va. 

 Bluefleld, Va. 

 Knoxville, Tenn. 

 Roanoke, Va. 

 Tacoma, Wash. 

 Greensboro, N. 0. 

 Passaic. N. J. 

 New York. N. Y. 

 Anatin. Tex. 

 Richmond, Va. 

 Parkersburg, W. Va. 

 Brooklyn, N. Y. 

 Durham, N, 0. 

 Baltimore, Md. 

 Toledo, O. 

 San Francisco, Cal. 

 Baltimore, Md. 

 Washington, D. C. 

 Richmond, Va. 

 Florence, 8. C. 

 Washington, D. 0. 

 New Orleans, La. 

 Poughkeepsle, N. Y. 

 Winston Salem, N. 0. 

 Washington, D. C. 

 Knoxville, Tenn. 



One of the direct results of realization 

 of the growth and extent of the transfer 

 business has been a large increase in the 

 Pink Section of The Review, devoted 

 to the advertisements of those who are 

 pushing this feature of flower selling. 

 Last week and again this week the Pink 

 Section contained twenty-four pages. 



FOR A CHARGE ACCOUNT. 



Henry Penn, Boston, has just designed 

 what he believes to be an extraordinarily 

 good form to be filled out by those cus- 

 tomers who want charge accounts. Mr. 

 Penn is always ready to help along the 

 good work of putting the florists' busi- 

 ness on a better basis and has sent one 

 of the application blanks to The Re- 

 view with the notation: "We find this 

 form the simplest and right to the point. 

 All florists are privileged to use it. " A 

 copy can be secured from Mr. Penn for 

 the asking. 



THAT ROAD THROUGH HEAVEN'S. 



Through the property of Florist 

 Thomas Heaven, near Benton Harbor, 

 Mich., there is a road that autoists for- 

 merly called the "road through Heav- 

 en's." But not now. 



It happened this way: 



Mr. Heaven's property lies along the 

 Paw Paw river. At both ends of the 

 property, on which stand Mr. Heaven's 

 home and greenhouses, there «re main 

 roads, each leading to a bridge across 

 the stream. It is some distance to a 

 cross road and the cross road has a 

 rough reputation, or a reputation for 

 roughness, so naturally it is avoided. 

 Thirteen months ago one of the main 

 thoroughfares, known as the Lake Shore 

 road, was closed while a new bridge 

 was being built and autoists drove as far 

 as the bridge in spite of signs of warn- 

 ing, then turned around and, instead of 

 going back to the rough cross road, used 

 the private road that runs through the 

 Heaven property, thus saving time and 

 enjoying the well kept drive. When the 

 bridge was finished the other main high- 

 way was closed to build a new bridge 

 over the stream at that point. 



For a time Mr. Heaven was glad to 

 have the autoists use his private drive, 

 but when the road commissioners re- 

 fused to make the repairs made neces- 

 sary by the constant travel, he balked 

 and bars were placed across the road, 

 which is three-quarters of a mile in 

 length, in front of his home, and made 

 it a toll road. Mrs. Heaven is the toll 

 gate keeper. The autoists are assessed 

 as follows: 



Automobiles, 25 cents; "Henrys," 10 

 cents; soldiers, sailors and doctors, free. 

 Half of the proceeds go to the Red Cross 

 and the other half is applied to main- 

 taining the road. 



One guess as to the new name for the 

 road — it still begins with "H." 



ASK ME! ASKMEI! 



F. J. M,, Pa. — Bulbs would give 

 quickest returns. Sweet peas should 

 do well. Carnations are out of the ques- 

 tion. 



8. B., Pa. — It is not the begonia but 

 your treatment which would have in- 

 terest. 



C. A. P., Me.— Address G. P. Read, 

 Inc., 199 Duane street, New York, N. Y. 



