rar-' -. - 1 •• ' 



V '(■■-: 



32 



The Rorists^ Review 



DnCEMBER 19, 1918. 



Order your 



BEAUTIES 



from us 



W« have them in quantity 



THE LEO MSSEN CO. 



WHOLISALK FLORISTS 



12th and Race Sts., PHILADELniU, PA. 



BALTIMORE. MD. WASHINGTON. D. C. 



New Bronze 

 Galax 



$12.00 per case 

 2.00 per 1000 



For Christmas and New Year's we offer you in quantity 



Philadelphia's Best Beauties 



The entire cut of one of the largest Beauty Growers 

 in this section. Large flowers of a good color, mostly 

 specials, also a good supply of the medium grades. 



We also offer you: 

 A large supply of Orchids — Roses in all varieties — Carnations 



and all other stock in season 



Lilacs 



Mwthwi Th« B«tI»w wfc«B yn wilU. 



PHIIiADELPHIA. 



Tlie Market. 



Flowers are scarce. Not so much be- 

 cause there are fewer of them, but be- 

 cause there is more business. Last 

 year's Christmas prices have prevailed 

 all the week on certain items. Carna- 

 tions and short and medium-grade roses 

 are good examples. Fancy Beauties and 

 Eussells command more than at this 

 time last year, but not so much as they 

 did last Christmas. The present price- 

 level, maintained for a month, would 

 yield better returns for the same quan- 

 tity of flowers than any Christmas scale 

 of prices ever did. The difficulty is that 

 nobody, or next to nobody, has the usual 

 quantity of flowers. Here and there 

 you find a man who says he has as many 

 flowers as usual, but it is the exception 

 that proves the rule. The government 

 restrictions and the "flu" have done 

 their work. The supply is small and 

 will continue so until the end of the 

 year. Here authorities differ. Some 

 say that the supply will increase stead- 

 ily from now on. "Send the orders 

 along and we will care for them," they 

 confidently assert. This statement is 

 based confidently on the expected re- 

 appearance of Paper Whites, and larger 

 receipts of snapdragon, lilac, early 

 Soleil d'Or, and so on. Those of other 

 views say that there will be no percep- 

 tible increase in the supply for six 

 weeks. "It is not in sight," they say. 

 Obviously the thing to do is to find the 

 man who has the stock. 



But to return. Carnations have been 

 bringing $10 a hundred straight all the 

 week, with a few fancies higher; short 

 roses, from $6 to $8 per hundred, with 

 better stock running up to $15, $20 and 

 $25, Eussell to $40 and Beauties to $50. 

 Valley and Paper White narcissi are 

 out of the market. The latter will soon 

 reappear, but the future of valley is 

 uncertain. Lilac is beginning again. 

 Sweet peas are more plentiful in certain 



ERGER BROS 



WHOLESALE FLORISTS 



Easter Lilies 



1225 Race St. 



PHILADELPHIA 



Mentloa The Review wh«n yon write. 



places. There are a few cold storage 

 Easter lilies and a moderate supply of 

 cajlas. There are orchids, Cattleya 

 Trianae, Cypripedium insigne and some 

 mixed varieties, a supply of stevia and 

 some single chrysanthemums cut in 

 sprays. Poinsettia is ready when 

 wanted. 



The condition of the demand may be 

 best described in this way. A good 

 buyer takes what he can get, when he 

 can get it. He does not demand that 

 his order be filled exactly; he knows 

 that is often impossible and, where he 

 has confidence, he does not question the 

 price. 



New Chrysantliemums. 



A meritorious exhibit of three vases 

 of new chrysanthemums has been on 

 view at the establishment of the S. S. 

 Pennock Co., this week, and excited 

 much favorable comment from the grow- 

 ers and other experts. They were sent 

 by Elmer D. Smith & Co., of Adrian, 

 Mich., and were intended for the Flo- 

 rists' Club's meeting December 3, but 

 did not arrive until December 11. They 

 looked exceptionally good for all their 

 twelve days on the road, especially the 

 incurved white called Victory. It did 

 not have a speck, but the bronze va- 



Lilac, Peas, Pansies 



and all Novelties 

 Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 We close at 5 p. m. 



riety, December Queen, was a bit faded 

 as to color and rather droopy. The pure 

 yellow variety. Loyalty, resembles the 

 Victory in size and form and looks like 

 a good acquisition. Altogether these 

 three newcomers for late-flowering hab- 

 it reflect credit on their raiser, Elmer 

 D. Smith, and will be welcomed by the 

 trade generally. 



True Sports. 



The entire change in the market has 

 brought about a situation that has not 

 been in evidence for a long time. To 

 understand this situation clearly, it 

 must be remembered that when all the 

 glass in and near the city is in success- 

 ful operation, enough stock is produced 

 to supply three times the city's needs. 

 This is due to the enterprise of the 

 wholesale florists and plantsmen, who 

 ship two-thirds of our product out of 

 town. It causes a degree of independ- 



