The Florists' Review 



DacEMBiB 19, 1818. 



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BECKER'S 



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for BOSTON 



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Member F. T. D. 



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BECKER'S CONSERVATORIES 



FRED C. BECKER 



KARL F. BECKER 



1 720 Cambridge Street, Cambridge, Mass, 



Eight Minutes from the Heart of Boston 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY, NEW YORK 



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S. A. F. PXJBLICITY CAMPAIGN. 



Plans for 1919. 



There is no doubt that florists gener- 

 ally have faced a rather poor condition 

 of business this year. Our publicity 

 committees realize that this is the main 

 reason for the shortage, small though it 

 be, in the $50,000 which it was expected 

 could be raised for the first year of our 

 campaign. We are over $4,000 short 

 of planned requirements. The florists' 

 industry has gone "over the top" in 

 practically all other "drives" but its 

 own. 



It would be unpatriotic to criticize, 

 and yet it may be pointed out that the 

 florists who did contribute to the fund 

 are unanimously of opinion that busi- 

 ness would have been much worse this 

 year had it not been for the campaign. 

 Being financially interested in our move- 

 ment, they have made it their business, 

 through inquiry and comparisons, to de- 

 termine for themselves the value of our 

 work. And they are satisfied to con- 

 tinue their subscriptions for another 

 year, and the year after, and then an- 

 other year. 



There's faith for you! 



No Time Like the Present. 



We are now in the closing days of 

 1918. Florists are anticipating an un- 

 usually good Christmas trade, and pros- 

 pects for a prosperous year are exceed- 

 ingly bright. It is a good time for all 

 who have allowed the present year to 

 pass without making a subscription to 

 the fund to sit down and write a check 

 for a 1919 contribution. Better still, 

 fill out our form, sent on request, cover- 

 ing an annual contribution for three 

 years. 



A prominent retail florist said the 



other day, "Why make three or four 

 years the term of the campaign! You 

 may have my support as long as I am 

 in business. The movement is the best 

 ever instituted in the florists' industry, 

 and should never stop. Why halt at an 

 expenditure of $50,000, when $100,000 

 would double the benefit and put 

 flowers where they ought to be — on 

 every home table, every day in the 

 year?" 



There's the rub. With a little less 

 than our planned amount we have barely 

 scratched the surface of possibility. 

 But the scratching was deep, as we have 

 discovered. With more money we could 

 "brand" instead of "scratch" our 

 slogan, "Say It with Flowers," on the 

 public mind, and it would stay — as long 

 as we renewed the branding. 



It is up to the trade to make this pos- 

 sible. The committees have a fine 

 working organization, but it is money 

 only that will keep the machinery go- 



» FOREIGN SERVICE jmt 



HONOLULU, HAWAII 



TAYLOR, FLORIST 



Wireless and Gable Address. "FLORIST." HwMk 



LIVERPOOL, ENGLAND 



DINGLEYS,Ltd.. Florists 



SHEFFIELD. ENGLAND 

 WM. ARTINDALE & SON 



flORISTt tEEDSMHI imRtERTMBI 



MAICHESTEI, EH6UND 



DlNGLEYS,Ltd.. Florists 



