76 



The Florists' Review 



Dbcbubib 19. 1918. 



PITTSBXJRQH. 



The Market. 



Anticipation runs high that the com- 

 ing Christmas season is to be the most 

 fluccessful in the history of our busi- 

 ness, owing to the reaction following 

 the depression of the war. This expec- 

 tation seems to be justified, inasmuch 

 as many people who have been holding 

 onto their money are now spending more 

 freely. The thousands of soldier and 

 sailor boys, also, who have returned 

 from service in home and foreign fields, 

 already have beg^n sending posies to 

 their mothers, sweethearts and sisters, 

 as if eager to make up for lost time; all 

 of which augurs well for the trade. 

 However, and this is an iinportant con- 

 sideration, flowers of all varieties con- 

 tinue scarce, while prices, of course, as 

 a result are high. 



Various Notes. 



James J. Higgins says he is to have 

 his "first real Christmas in twenty-one 

 years. ' ' Accompanied by his family, he 

 left December 15 to visit Mrs. Hig- 

 gins' sister, Mrs. C. A. Hine, of the 

 Winona hotel, "Winona, Minn. Mrs. 

 Higgins and the two children will re- 

 main for two months, while her husband 

 will leave for home during the holidays, 

 stopping en route in Chicago to attend 

 the semiannual convention of the sales- 

 men of the A. L. Bandall Co. 



George C. McCallum has been trans- 

 ferred from the Chicago Naval Training 

 School to New York city for ocean-go- 

 ing service, taking rank as third quar- 

 termaster. After two months of deep 

 water experience, he expects to take the 

 examination for the ofSce of ensign. 

 JJarl J. Hunkle has returned to the 

 salesroom of the McCallum Co., follow- 

 ing three months of essential labor with 

 the Westinghouse Union Switch & Sig- 

 nal Co., at Swissvale, Pa. 



Bec^ert's Seed Store has its stock of 

 foreign bulbs well cleaned up and every- 

 thing in shape for the mail order sea- 

 son, beginning the middle of January. 

 The new secretary, Adolph Ejruhm, who 

 also serves as buyer and sales manager, 

 is now compiling his third catalogue for 

 this firm. 



Charles Nieman, the Philadelphia im- 

 porter, called on the trade last week. 



The proprietors of the store formerly 

 known as the Empire Flower Shop, in 

 the Empire building, have decided to 

 change the firm name to McGrath & 

 Langhans. The absent, although not 

 silent partner, Mr. Langhans, is still at 

 Camp Forest, with no prospect of an 

 early return home. As usual, Mr. Mc- 

 Grath has engaged seven or eight stu- 

 dents from the University of Pittsburgh 

 and the Carnegie Institute of Tech- 

 nology for the holiday season. During 

 this time and the Easter season the firm 

 does a capacity business in poinsettiaa 

 and other Christmas and Easter plants, 

 grown by the Blind Floral Co., the orig- 

 inal proprietors, at the farm near West 

 View. 



After an absence of two months due 

 to influenza. Miss Essie Beilly, of Brad- 

 dock, has returned to Soadolph ^ Me> 

 Clements. Two other sisters, Mrs. 

 Thomas Beilly Cavanaugh and Miss 

 Cecelia Beilly, also have returned to 

 Johnston's Braddock store. Their 

 brother, Baymond W. Beilly, who was 

 decorated for bravery during scout 

 service in No Man's Land, is now with 

 the Fifth Division of the regular army 

 in Germany. Ikfr. Cavanaugh, who was 



Christmas Baskets 



ORDER NOW 



This Christmas will he the greatest Christmas of all time. 

 The people will huy Christmas goods as never before. Mr. 

 Florist, don't be afraid, don't have the slightest fear to prepare 

 yourself ahead of time, and save yourself great disappointment. 



We have spent much time and thoujrht to make up a 

 Christmas Basket, already filled with CHRISTMAS MA- 

 TERIAL only, ready to be sold to your customers. The 

 basket, which is rustic, consists of CONES, GREEN RUS- 

 CUS, PRESERVED BOXWOOD, RED RUSCUS, RED 

 FRIEZE, etc. Every part of this basket brinsrs forth to the 

 mind of your customer CHRISTMAS TIME and CHRIST- 

 MAS CHEER. Each basket is boxed separately, which 

 makes it easy to ship, insures perfect arrival, and makes it 

 easy for your customer to carry home. 



COMPLETE BASKET- Including the Box 



Size A $5.40 per dozen 



Size B 7.80 per dozen 



Order Now — Save Yourself Worry — Display Early 



These baskets are just as good in a year from now, as all the material 

 is preserved, and WILL NOT DRY UP OR LOSE COLOR. 



RED RUSCUS, bright color and perfectly dry 95c per lb. 



GREEN RUSCUS, A No. 1 quality, perfectly flexible and 



good color 70c per lb. 



RED ROPING, 60 yards to the ball, very best color and 



quality 85c per ball. 



RED IMMORTELLES, while they last, 



50c per bunch, $5.50 per doz. bunches. 



We carry a full line of other CHRISTMAS SUPPLIES, such as POINSETTIAS. 

 Crepe Paper, Wax Paper, Chiflfons, etc. 



Don't forget that we are headquarters for ARTIFICIAL 

 FLOWERS, WAX DESIGNS, SPRAYS. MAGNOLIA 

 WREATHS. FROSTED MAPLE. BROWN ARTIFICIAL 

 GALAX, etc., etc. We handle a fuU line of CUT FLOWER 

 BASKETS, and everything in FLORISTS' MANILA BOXES. 

 We are direct manufacturers of CYCAS LEAVES. 



Mrttlftitty 

 or send caah with order. 



BOSTON FLORAL SUPPLY CO. 



ManufacturMV «f Florists' SuppHss 



347-49-8 1-83-88-87 Csmbridgs St. 



BOSTON, MASS. 



