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80 



The Florists' Review 



DUCKMBIIB 19. 1918. 



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Pacific Coast Department 



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Santa Barbara, CaL — Two well knowr 

 men of this city are starting a florists' 

 and seed business, with every prospect 

 of success. They are K. B. Van Woert 

 and E. Mails. The firm will be known as 

 the Santa Barbara Seed Co. A fine loca- 

 tion has been secured at 818 State street, 

 in the center of the business district. 

 The firm purposes to handle all classes 

 of seeds and bulbs, also supplies for 

 nurserymen and gardeners. There is no 

 firm doing this as a specialty in the city, 

 and it looks as though these young men 

 have an excellent opening before them. 

 The neighboring cities, like Montebello, 

 are the sites of many fine estates. 



LOS ANGEI^S. 



The Market. 



Another week of good local business 

 and an exceptionally heavy week of 

 shipping have brought stock down to the 

 vanishing point. Orders had to be re- 

 fused repeatedly by wholesalers and 

 some of the stock used in funeral work 

 was of the poorest description. The 

 better class of stores, of course, do not 

 descend to this kind of business, but, 

 unfortunately, there are many that do. 

 Boses are improving both in quantity 

 and quality and bringing satisfactory 

 prices. Carnations are of medium qual- 

 ity and there is not sufficient good stock 

 to go around. Scotch heather, as Erica 

 melanthera is known on the market, is 

 getting better in color and consequently 

 sells more rapidly. There probably will 

 be a good supply for Christmas and it 

 will help out, with the scarcity of other 

 stock. 



The greens and holly situation as yet 

 is indefinite and orders do not come so 

 freely as usual, owing to the higher 

 prices, but doubtless the demand will be 

 here before the holidays. 



Good plants are likely to be scarce 

 for the holidays. There are some extra 

 fine cyclamens in several establishments, 

 while in others a disease of some unde- 

 termined kind has caused a great deal 

 of bud-dropping. A well known nurs- 

 eryman gives it as his opinion that a 

 nematode on the roots is responsible for 

 the damage. He cites an instance of 

 several years ago when a grower of 

 outdoor cyclamen seed had to give up 

 the culture of this plant on account of 

 the ravages of this worm, Thrips also 

 has been making trouble in other estab- 

 lishments. There will be a good supply 

 of fine potted poinsettias, a fair num- 

 ber of begonias and only a few azaleas. 

 Ericas are also in the market, besides 

 ferns and foliage plants. 



Club Meeting. 



The first meeting of the Florists' Club 

 since the closing order was rescinded 

 took place at Christopher's the evening 

 of December 11, with President Borden 

 in the chair and J. Austin Shaw, of New 

 York, the guest of the club. Besides 

 these, there were present W. Armacost, 

 A. Goldenson, H. B. Bichards, H. N. 

 Gage, T. Wright, F. H. Howard and John 

 Polder. Such a small attendance was 

 disappointing, but an enjoyable evening 

 was spent. The flower show committee 



reported the failure of its efforts to ar* 

 range a show at the Liberty fair at so 

 late a date and the secretary read its let- 

 ter of resignation. J. Austin Shaw gave 

 a pleasing short address, mentioning the 

 fact that for twenty-five years he had 

 missed only tb|ee meetings of the New 

 York Florists' Club. He also gave 

 some interesting data and experiences. 

 Incidentally he mentioned the pleasure 

 he already had enjoyed in his short stay 

 in California and paid a compliment to 

 our climate. He also recited an original 

 poem on roses, which was heartily re- 

 ceived. The matter of fake insecticides 

 was brought up and several members 

 gave their experiences with the product 

 of a local manufacturing concern that 

 has proven effectual in killing many 

 plants. The secretary was instructed to 

 write to this firm, registering a com- 

 plaint on behalf of the club, and re- 

 questing it to give more attention to 

 perfecting the spray before further dis- 

 tribution of it. President Borden had 

 to leave early and placed the meeting 

 in the hands of Vice-president Armacost, 

 who conducted it from that time. A mo- 

 tion made by Fred Howard and sec- 

 onded by T. Wright, that the meeting 

 scheduled for December 24, coming so 

 near Christmas, be abandoned and the 

 next regular meeting be held the second 

 Tuesday in January, was carried. After 

 discussion on various other topics the 

 meeting adjourned. 



Various Notes. 



In the note on the Liberty fair ex- 

 hibits last week the writer unintention- 

 ally omitted mention of the display made 

 by E. D. Sturtevant, the veteran water 

 lily and aquatic plant grower, of Hol- 

 lywood. Mr. Sturtevant had a circular 

 tank with a fountain in which were some 

 of the finest of his rare and valuable 

 species and hybrids of lilies. For so 



late in the season the display was won- 

 derful and a great credit to the grow- 

 ers. An ornamental fountain in the cen- 

 ter proved attractive and the edges of 

 the pond were decorated with fine ferns 

 by F. B. Hills. 



At Lincoln park everything was found 

 in excellent condition. Although flow- 

 ers are scarce, owing to frost outdoors, 

 the indoor stock is attractive. Some 

 fine plants of Cattleya Trianse, Perci- 

 valiana and others of C. labiata types 

 were in full fiower in the conservatory 

 and a large number of spikes are form- 

 ing on Lselia superbiens, many of them 

 eight or nine feet long. Mr. McGillivray 

 is working up an excellent stock of cro- 

 tons, pandanus, dracsenas and other foli- 

 age plants and some young stock of the 

 royal palm, oreodoxa, are fine for out- 

 door decoration. This palm should bo 

 grown more inside, for, though tender, 

 it is one of the most graceful when 

 young, and is a rapid grower. 



F. Lichtenberg and C. Gutting left 

 this week for a fishing and hunting trip 

 and at last reports were snowed in up 

 in the mountains. 



The L. A. Floral Co. has taken a 

 large store directly opposite the Fourth 

 street store as an overflow for the 

 Christmas trade, especially in greens, 

 wreaths and berries. A nne stock is 

 shown. 



W. Armacost & Co. is sending in extra 

 fine roses in all varieties, possibly the 

 finest stock ever grown around Los An- 

 geles. 



Mr. and Mrs. Chase, of Derry, N. H., 

 left December 11 for home by the south- 

 ern route. 



A. Ecke reports the biggest business 

 he has ever done on poinsettias, not- 

 withstanding the loss of some of his 

 plants in the recent wind storm. He 

 says the later stock looks fine and he 

 predicts a big Christmas business. 



L. A. FLORAL CO. 



"Quality and Service" is our motto FRED SPERRY, iManaser 



Wholesale Jobbers of Flowers and Greens of all Kinds 



[Telegram] 



Abilene, Tex., Nov 20, 1918. 

 Flowers beautiful. Make three shipments 

 weekly. 



Abilene Floral Co. 



"SPERRY'S FLOWERS" always meant the best 



236 East Fourth Street, Los Angeles, Cal. 



LONG DISTANCE PHONE PICO 518 



-WHOLESALE EVERGREENS- 



Garland Roping, Hollyberry, Enclish Holly, Cal. Pepper Boughs, Desert Holly, Smilaz, 

 Asparagus pluniosus. Huckleberry, Hard and Soft Brake. Maidenhair, Mexican Ivy and 

 all other classes of evergreens and similar stock. 



TASSANO BROS., 



For best prices, write 

 422 South WaU Street, 



Los Angeles, CaL 



Mention The BeTlew when yon writs. 



