The Rorists^ Review 



Decembbb 19, 1918. 



sired. In fact, there was never a finer 

 showing of Bussell, Ophelia, Hadley, 

 Shawyer and other varieties for the first 

 half of December than have been offered 

 this year. American Beauties are in 

 their prime also. Carnations are ex- 

 tremely scarce; good ones, which could 

 be bought at $1 a bunch last Christmas, 

 now bring $1,25 and $1.50. The violet 

 situation is acute also, the cold weather 

 since Thanksgiving being held largely 

 responsible for the short supply. The 

 growers are not only charging more per 

 bunch, but the bunches are smaller than 

 usual. The supply of gardenias and 

 orchids is equal to the demand, although 

 more of each could be used on certain 

 days. Cut cyclamen helps out in re- 

 lieving the general shortage of flowers 

 and the same may be said of Paper 

 White narcissi and freesias, but these 

 flowers cannot be expected to fill the 

 big gap by any means. Cut poinsettias 

 move freely. 



Various Notes. 



Having sold his interest in the firm 

 of J. B. Boland and severed his con- 

 nection with the store, Charles Shell- 

 grain is preparing to engage in business 

 for himself. He has si'cured a favor- 

 lible location in the Sutter hotel build- 

 ing, a block from the Boland store, and 

 across the street from Pelicano, Bossi 

 & Co. The quarters are being nicely fit- 

 ted up and Mr. Shellgrain expects to be 

 ready for business at an early date. 

 He has had long experience in the flo- 

 rists' business and has many friends to 

 wish him success in his new venture. 



Another new store is being opened in 

 San Francisco. It is located on Market 

 street, between Fremont and First 

 streets, and will be operated by the 

 C. C. Navlet Co., Inc., a large establish- 

 ment of San Jose, Cal., which until a 

 few months ago conducted a seed, plant 

 and cut flower department in the Em- 

 porium, one of the largest department 

 stores in this city. 



C. W. Ward, of the Cottage Gardens 

 Nurseries, Eureka, Cal., has been spend- 

 ing several days in San Francisco, call- 

 ing on friends in the trade. 



Francis D. Pelicano, son of Frank D. 

 Pelicano, of Pelicano, Eossi & Co., was 

 released from the S. A. T. C. this week. 

 In regard to business Mr. Pelicano says 

 there is nothing to complain about ex- 

 cept the diflSculty in getting stock. He 

 considers the outlook exceptionally good 

 for the holiday trade. 



The Art Floral Co. executed a hand- 

 some decoration for a Chinese-British 

 banquet this week, using poinsettias and 

 various other flowers. P. V. Matraia, 

 head of the Art Co., fears the cold 

 weather will have a bad effect upon 

 Christmas stock. 



Miss Eecardie Lee Murray says she 

 had fine Thanksgiving business and 

 looks forward to Christmas sales being 

 proportionately heavy. Not only is busi- 

 ness good at her store on Geary street, 

 but hotel business has picked up won- 

 derfully in the last few weeks. 



Albert O. Stein's force has been busy 

 with funeral work and table decora- 

 tions. Mr. Stein makes a specialty of 

 decorations for social functions and he is 

 pleased to see a revival in this class of 

 work since the signing of the armistice. 



Charles Stappenbeck, Polk street, re- 

 ports a good neighborhood trade. He, 

 in common with other merchants on that 

 street, is encouraging the "Shop on 

 Polk street movement," which has 



ASPARAGUS, SPRENGERI, SMILAX 



Place your orders where you are sure of a never-failing supply. We have 



8 ^a acres like this* picture. 



WE HAVE THE CUT FLOWERS, TOO 



Rosea, Chrysanthemums, Cenuitions, Adlantam and Brake 



Also a full line of Florists' Supplies. Write for prices. 



WALTER ARMACOST & CO., 221 East 4th Street, LOS ANGELES, CALIF. 



' We Close Sundays :^^^^:^=:^^==rs=ss= 



ROOTED CARNATION CUTTINGS 



Stroner and well rooted. Will grlve Batlsfactlon. Wo expect a great demand. 

 Iiet UB know about your requirements. 



Fair Maid, white $2.00 



Fair Maid, pink 2.00 



Dr. Choate. red 2.00 



RooaeTelt, crimson 2.00 



The above varieties are suitable for outdoor planting;. 



Mrs. Akehurst, a beautiful rose-pink, has proven to 



be an excellent hothouse variety, lart^e flowers on 



long, stiff stems, none split. Price, per 100, $6.00. 



1000 

 $17 50 

 17.50 

 17.00 

 17.60 



100 1000 



Enchantress, light pink $2.60 $22.60 



Kncbantress, white 2.60 22.60 



Kncbantress, rose-pink 2.50 22.60 



victory, scarlet 2.60 22.60 



Herald, red 2.50 22.60 



Philadelphia, rose-pink 2.60 22.66 



Mrs. O. W. Ward, rose-pink 2.60 22.60 



Matchless white 2.60 22J50 



POLDER BROS., Wholesale Florists, MONTEBILLO, CAL. 



p. O. Address, R. F. D. No. 6, Los Anseles. Cal. 



Mention The Review when yon write. 



My Winter Orchid-flowering 

 Sweet Peas 



are now grown by over 8000 commercial florists. 

 Tkey have no eaual. Send for list. 



Ant. C. Zvolanel(, Lompoc, Cal. 



helped out considerably. Mr. Stappen- 

 beck expects to have a fine cut of roses 

 for Christmas. 



Mrs. E. E. Darbee has fully recovered 

 from the "flu" and is glad to have 

 all her force back on duty also. The 

 only thing to worry her now is inability 

 to get stock to fill shipping orders. She 

 says, "It would make you sick to see 

 the telegrams coming in — people spend- 

 ing their money on wires, while we are 

 not able to send them anything." In 

 her opinion the shortage is easily ex- 

 plained, the primary factor being that 

 the growers had no way of anticipating 

 the abnormal demand which has devel- 

 oped in the last few months as a result 

 of demonstrations that California flow- 

 ers can be shipped to distant points 

 without refrigerator service. 



In regard to the rose situation, J. A. 

 Axell, manager of the E. W. MeLellan 

 Co., says his firm is cutting a normal 

 supply, but the demand is ten times as 

 great as in former years; hence the 

 shortage. He is prorating the daily ar- 

 rivals among the firm's customers to the 

 best of his ability, but even so, it is un- 



Clneraria, Dreer's Exhibition, 2-lnch, 2c. 



Stocks, Beaute of Nice, Mont Blanc, Queen Alex- 

 andra, 2-inch, 2c. 



Pansr Plants, Steele's Private Stock and Green, 

 house special, $3 60 per 1000. 



Pelararoniams, Petunias, Verbenas, Gera- 

 niams, lowest quotations per 1000 lots. 



FK£D G. KHLE, Wholesale Qrower 

 284-236 Sanborn Ave., San Jose, Cal. 



2,500,000 Freesia Purity for 1919 



We reserve this space in order to 

 become better acquainted 



Seabright Bulb Co. 



686 Soquel Ave., SANTA CRUZ, CAL. 



QUALITY 



Wholesale Qrowers of 

 Hlffh-firrade Bulbs 



RELUBIUTT 



Erica Melanthera 



Best Wlnter-flowerlntf Heather 



Rooted cuttings, $60.00 per 1000. Not less than 

 600 sold. 

 Out of 2-inch pots, well rooted, $14.00 per 100. 

 Cash with order, please. 



PACIFIC NURSERIES. Colma. San Miteo Co.. Cd . 



satisfactory in his opinion to have to 

 cut down on orders, as there are bound 

 to be disappointments and misunder- 

 standings. Not only is the MeLellan Co. 

 cutting as heavily as possible in its own 

 greenhouses, but it is buying from the 

 outside also and withal Mr. Axell says 

 it is impossible to cope with the demand. 

 C. Kooyman reports plenty of orders, 



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