30 



The Florists^ Review 



Dbcihbbb 26. 1918. 



ZZEZ 



J<W>fcii 





New Bronze Galax 



$12.00 per case 



Leucothoe Sprays 



Extra Long 

 $7.50 per 1000 



Dsigger Ferns 



$3.C0 per 1000 



Mexican Ivy 



$1.00 per 100 

 7.50 per 1000 



Wild Smilax 



$6.00 per case 



Adiantum 



$1.50 per 100 



THE LEO MESSEN CO. 



WHOLISALI PLOMSTS - 



12th and Race Sts., PHILADELrilU, PA. 



BALTIMORE, MD. WASHINGTON, D. C. 

 Let US supply you with 



BEAUTIES 



during January. We will have a large supply every 

 day. We expect a big demand, and it would be 

 advisable to place a regular order to take care of 

 your needs. 



Carnations 



We expect a large supply of Carnations during 

 January, almost equal to that of last year. If you 

 cannot get them elsewhere try us. 



White Lilac 



$2. op per bunch 



Pussy Willow 



35c, 50c, 75c per doz. 



Snapdragons 



$2 .to -$2.50 per doz. 

 Mostly Pink 



Calendulas 



$5.00 per ICO 



Daisies 



White and Yellow 

 $3.00 per 100 



Violets 



Large Single and 

 Light Double 



Mention The Bevlew when you write. 



the. place presented the appearance of 

 a crockery store rather than a flower 

 shop. He tells of the use by the French 

 of artificial pieces for funeral work, 

 such as wreaths, crosses, lyres, harps, 

 etc., many of which are made of tin, ajid 

 the flowers painted to resemble natural 

 hues. He saw little use of chiffons, rib- 

 bons, corsages, etc., in the smaller cities 

 of France. The boys spent an enjoyable 

 evening visiting with the florist and his 

 wife. W. F. B. 



PHILADELPHIA. 



The Market. 



This report is written on the evening 

 of the shortest day of the whole year, 

 a time when a market report would natu- 

 rally be as short as the day on which 

 it is written, because it is just before 

 Christmas. It is not going to be short 

 this time; there is too much to tell, too 

 much of unusual interest. It is the first 

 of the last three shopping days, a day 

 when the market naturally is buoyant 

 because of the many orders for select 

 stock that are going out and because of 

 the many more orders that are still to go. 

 Buoyant is a term that only faintly de- 

 scribes the tone of the market today. 

 For the whole week the market has been 

 brisk, at prices equal to those of last 

 Christmas. Stock has kept moving with 

 no accumulation. Today prices are 

 higher, decidedly, than they were last 

 Christmas, with every indication that 

 they will go higher still. The growers 

 have wisely kept sending their stock 

 in as fast as it was fit, taking full advan- 

 tage of the demand. The result is that 

 there is no stale stock to pull down the 

 really splendid average returns of this 

 month. There has been a temptation to 

 hold flowers back and yet there has been 

 almost no holding back. This means 

 that the flower-loving public will re- 

 ceive fresh flowers this Christmas and 

 fresh flowers will go a long way toward 

 offsetting the evil of high prices, and 



BERGER BROS. 



WHOLESALE FLORISTS 



EASTER LILIES 



CARNATIONS, STEVIA, VIOLETS, GREENI^ 



ORDER EARLY, PLEASE 



1225 Race St. PHILADELPHIA 



Mention The Review when you write. 



high prices are a necessary evil this year, 

 for flowers are scarce, extremely scarce, 

 indeed, and with increased cost of pro- 

 duction prices are dangerously high. 



A few growers have as much stock as 

 in former years at the holidays, but the 

 great majority of growers have nothing 

 like their usual supply. This is clearly 

 shown in the case of Cypripedium in- 

 signe. Generally this modest flower is 

 used to help fill the gap just before 

 Christmas and is much sought by some 

 at Christmas at prices ranging from $12 

 to $15 per hundred. Today, order after 

 order for Cypripedium insigne has been 

 refused because the stock was all bought 

 up in advance by those who foresaw 

 what was coming. The market price on 

 Beauties was $85 a hundred two years 

 ago at Christmas, and $75 a hundred 

 last year. Today it is $100 to $125 a 

 hundred, with the supply rapidly disap- 

 pearing. Carnations have been $10 per 

 hundred for some time. Now they are 

 $10 to $12, with some red at $15 and an 

 occasional sale even higher. Short- 

 stemmed roses, and they are extremely 

 short-stemmed, are sold at $8, $10 and 

 $12 per hundred, while anything ap- 

 proaching dignity in stem and foliage 

 goes much higher, especially in yellow 

 and in red. Fine, long-stemmed Bussell 



Lilac, Peas, Pansies 



and all Novelties 

 Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 W« clos* at 5 p. m. 



Mention The Berlew when yon write. 



brings $50, $60 and $75 a hundred. Early 

 in the week it was thought that cat- 

 tleyas would be plentiful, but now the 

 orders have taken most of them at as 

 much as, sometimes more, than, the 

 figures just quoted on Mrs. Charles 

 Eussell. 



The bright, warm weather has brought 

 in more sweet peas than were expected, 

 so many, in fact, that they may be called 

 plentiful at times. The price is from 

 $1.50 to $3, with a few extra peas at $4. 

 Double violets are scarce. The planting 

 has been lighter and there is said to be 

 disease. The best bring $2. Single vio- 

 lets are more plentiful, by comparison, 

 at $1.50. While a modest flower, stevia 

 plays a part at $35 to $40 ^ hundred 

 bunches. Cut poinsettia is good and 

 abundant at $25 to $50. There are lilacs, 

 snapdragon, mignonette, pansies and the 

 first Paper White narcissi. Easter lilies 



