S,'- 



'*.' 



Dbcbhbsr 26, 1918. 



The Florists^ Review 



81 



^mi^mm0mm 



SWEET PEAS 



■i 



Wonderful quality, well flowered, Pinks, Lavenders and 



Whites; some extra long, some long, some medium, 



and some short, in quantity, at 



$1.50, $2.00, $3.00 and $4.00 per 100 



Everything In Cut Flowcn, Plants, Greens, lUbbo B* 

 and Supplies. 



S. S. PENNOCK COMPANY 



1608-80 Ludlow Street, PHILADKLFHIA, PA. 



New York 



117 West 28th Street 



Baltimore 



Franklin and St. Paul Sts. 



WashinKton 



1216 H Street, N.W. 



VUAUlT"* 



Mention The Review when you write. 



THE HOUSE OF MERIT 



FLORISTS' SUPPLIES 



JOS. 8. NEIDINBER CO. 



1309-11 N. Second Street 



PHILADELPHIA, PA. 



Mention The Review when yon write. 



Everything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 

 2223 N. Front St., Philadelphia. Pa. 



Mention The Review when ymi write. 



are in fair supply at last week's figures 

 and there are a few callas. The amount 

 of business already lost through scarcity 

 of stock and from high prices is appall- 

 ing. 



The retailers find it unsafe to accept 

 cut flower orders for specified stock. 

 They will take orders conditionally only 

 in many cases and do the best they can. 



These are the market conditions the 

 night of December 21. 



ABetail Shop at Clirlstmas. 

 A tastefully arranged window with a 

 suggestion of Christmas color in ^the cen- 

 ter and tall crotons at one side invited 

 further investigation. Inside was re- 

 vealed a scene of rare beauty. The 

 counters in the front part of the store 

 had been removed for the time being to 

 make room for the better display of a 

 glorious array of plants. A few were 

 single specimens. Many were made-up 

 combinations of flowering and foliage 

 plants and long-handled baskets. There 

 were choice heather, poinsQ^tias, sola- 

 nums, begonias, cyclamens and dracse- 

 nas. There were crotons and Pandanus 

 Veitchii and many, many ferns, all dis- 

 played to great advantage. No crowd- 

 ing, no clash; a well arranged show, with 

 a great Cibotium Schiedei overlooking 

 all, as it were, a sentinel on guard. It 

 was in the store of William Berger's 

 Sons that the scene was laid. The com- 

 mercial side was seen in the price tags 

 clearly marked on each basket or indi- 

 vidual specimen. "The plants are sold," 

 Harry Berger said, "from samples." 

 These were the samples, no two alike, 

 though there were many of them. As 

 many as 100 could be furnished of some; 

 of others, less. There must have been 

 100 or more samples, some large, all 

 choice. Mr. Berger said that greens 



■nnmnintmnwniiiiinimirmninmiTimrinnt""'"'Trr"""""'n'"TtrtmniiiMWMni 



EDWARD REID 





A FULL LINE OF 



I SEASONABLE CUT FLOWERS 



I Our regular customers' needs come first. 



I '-' Remember: When they're Reid's, they're right. 



I 1619-21 Ranstead St., PHILADELPHIA, PA. i 



^icinniiinmciiimiimiiaiiiiiiiuiiouiiinniiniiiHiininniiiiiiimiiniiiniinHoiMiintiioiimiiiitiainiiiimioimiMiii^^ 



Mention The Review when yon write. 



ROSES of Exceptional Qnality 



CARNATIONS, ORCHIDS, ALWAYS ON HAND 



CONSIGNMENTS OF GOOD FLOWERS SOLICITED. WEEKLY RETURNS. 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstead Street, Philadelphia, Pa. 



Mention The Review when yon write. 



CARNATIONS - CALLAS - MIGNONEHE - SWEET PEAS 



WM. J. BIKER, 



WHOLESALE FLORIST 



12 South Molo Stroot 



Mention The BeTlew when too write. 



Philadelphia, Pa. 



would not be pushed this Christmas, 

 owing to market conditions, though 

 some orders had been taken and would 

 be filled. He added that plants are sell- 

 ing well and all indications point to a 

 great Christmas business. 



Coal. 



The statement was made in this col- 

 umn some time ago that the embargo on 

 No. 1 buckwheat coal had been raised. 

 This was fine, but soon afterwards the 

 embargo was put on again and still re- 

 mains in force, although No. 1 buck- 

 wheat coal can be bought. The situation 

 is odd. The National Fuel Administra- 

 tor has resigned, but his resignation has 

 not been accepted. The local fuel ad- 

 ministrators are still in office, but are 

 expected to resign ere long. Soft coal 

 and hard coal smaller than No. 1 buck- 



wheat are free to all, while No. 1 buck- 

 wheat coal is openly offered by some 

 dealers who say they have a surplus of 

 this size. 



Flowertown. 



It is perfectly proper to take license 

 with a name for an occasion. The 

 name of the hamlet in question is spelled 

 Flourtown. It is changed to Flower- 

 town for this week only, as the show- 

 men say, because George E. Campbell 

 has a Christmas crop. So Flowertown 

 it is in good earnest, just for the holi- 

 days. Richmond and Prima Donna are 

 in full bloom. This getting roses in 

 flower for Christmas is a good example 

 of the pennies and the cake. You go 

 without for ten to twelve weeks to 

 have them all at once, or, to be exact, 

 you give up your fall crop to get a 

 Christmas crop. Mr. Campbell has done 



