36 



'■»,'^. 



The Florists^ Review 



Dkcbhbbb 26, 1918. 



paper until placed in the sand. If once 

 wilted they are useless. I do not lose 

 five per cent of my cuttings each season. 



"Ardisias are splendid Christmas 

 plants. They are of slow growth and 

 will never be a cheap plant. Anyone 

 with well berried plants 4 years old 

 can easily sell them at $5 to $6 each at 

 wholesale. Oranges cannot be grown by 

 everyone. They are a satisfactory house 

 plaHt, as are ardisias. Jerusalem cher- 

 ries are not so lasting, but are of easy 

 culture and appeal to many. Chinese 

 peppers should not be sown before June, 

 or they become too large for Christmas. 



"Freesias prove satisfactory holiday 



Elants in pots and pans. California 

 ulbs are a great asset, as they can eas- 

 ily be flowered for Christmas. Euphor- 

 bia jacquiniseflora is an old plant which, 

 however, is new to many, and it sells 

 well in a variety of sizes. Camellias 

 prove a disappointing holiday plant, as, 

 in the average steam heated home, buds 

 dry up and fall off. Crotons, draesBuas 

 and other colored plants lend themselves 

 admirably to made-up combinations, but 

 retailers ought to do this making up, as 

 they usually have a more sesthetic 

 taste in color harmonies than the aver- 

 age grower. A good yellow plant is 

 much needed and would sell well." 



In the resultant discussion. Primula 

 floribunda and Linum tetragynum were 

 mentioned as desirable yellow Christ- 

 mas plants. William Downs said he al- 

 ways had a pan of water boiling, in 

 which he held the bottoms of the stems 

 of poinsettias for a couple of minutes 

 and then the bracts never wilted. 



Primula chinensis in bright colors, Mr. 

 Bartsch said, was a good holiday plant, 

 but he had dropped the culture of the 

 handsome P. obconica, owing to its pois- 

 onous properties, although he still had 

 many calls for it. 



Henry Penn spoke entertainingly on 

 "Handling Christmas Plants at the 

 Store." He said this was a good time 

 for optimism, that the florists had stood 

 the hardest of tests and remained opti- 

 mistic. He liked to spend his Sundays 

 looking over the growers. He believed 

 that the men with long vision usually 

 came out on top. One optimist makes 

 others. Some always saw blue and 

 would ever remain in the rear of the 

 procession. The retailers had made a 

 big advance compared with ten years 

 ago. He heard retailers sometimes boast 

 of making a sale of plants at $25 each; 

 personally he preferred to make many 

 sales at about $4 and cater to the public 

 wants and not high prices. 



At Christmas, 1917, his firm's sales 

 on the three days of the holiday trade 

 totaled 2,368 plants. He secured addi- 

 tional assistants from the Harvard col- 

 lege employment bureau. Prices were 

 plainly marked on all plants. He con- 

 sidered the delivery much harder than 

 the selling, particularly in severe weath- 

 er. Last year he employed sixty-eight 

 boys and twenty-four autos in making 

 deliveries and the average cost was 

 28% cents per plant for delivery. The 

 average co^ worked out at about $4 per 

 plant. Higher prices and fewer orders 

 he would consider less healthy. 



He considered cyclamens the most 

 satisfactory Christmas plant for both 

 seller and buyer and they pack easily. 

 Poinsettias, on the other hand, he said, 

 were hard to pack. Two or three years 

 ago he lost thirty- three per cent of his 

 deliveries, owing to deficient wrapping 

 during a cold wave, and all such plants 



SOMETHING NEW 



Better than wrapping paper, almost a^ cheap 



ECONOMY FLOWER CARTONS 



Just the thing for LOCAL delivery. A handy, neat one-piece carton. Made from lisht 

 weight MIST GRAY Boxboard. Note popular prices. 



S0x4>Qx3 $».10 I 84x4H>x3 $X.38 



The above are new and novel, and proving a great success. Try them 



Check These Prices! 



Regular Coni«r Lock Style 



MIST GRAY BOXES 



An excellent box for all occasions. Does not soil easily. 



FOB CUT FLOWJEBS. SPRATS. KTC. 

 Sh»now Tele- 



Uds MOM 



lSx5x8 fS.OO «S.iO 



SlxSxS t.S5 S.M 



Mx5xS}4 S.M 4.7S 



SOxSxS^t 4.70 



S6xff%^% 



»lx7x8% 4.es 



24x8x4 5.95 



28x8x5 7.M 10.10 



S«x8x5 9.55 lt.tO 



VIOIiET AND COBSAGB BOXBS 



9x8x5% ahmUow lid* $5.85 



■haUow llda 4Jti 



shallow lids 6.46 



1 

 15x8: 



WHITE LINED 



A beautiful white plated stock. Car- 

 ried in popular sizes only. 



Foil Teleocopo 



18x5x8 $S.68 



21x5x8 4.10 



24x5x8% 5.40 



80x5xSH 6.40 



24x8x4 7JH> 



28x8x5 10.60 



86x8x5 U.65 



WHITB VIOLBT BOX 

 Made from Pennine Enameled, Clay 

 Coatod stock. 

 11x8x5%. 8- Ud 85.65 



FOB DB8IOMS. WBEATHS. ETC. 

 All Foil Teloscopo 



80x10x5 811.75 



84x16x5 18.60 



86x14x6 81.90 



86x10x6 16.65 



40x10x6 18.00 



48x10x6 21.90 



80x12x7 18JW 



86x12x8 25.80 



16x16x8 16.50 



18x18x7 lOJtO 



20x20x6 16.50 



20x20x8 2«JtO 



24x84x8 27.60 



GREEN LINED 



An appropriate color. Carried in pop- 

 ular sizes only. 



Fun Telescope 



18x5x8 88.85 



21x5x8 8.75 



24x5x8% 4.90 



30x5x8% 5.85 



27x7x4 6.80 



S6x5«8% 705 



84x6x8% 8.65 



24x8x4. 2" Ud 9JtO 



28x8x5, 2" Ud 7.95 



86x8x5. 2' Ud 10.00 



All prices per 100 f.o.b. factory 



Printing free for 1000 and over, but on smaller amonnts add $1.60 per lot. Three per cent 

 dlaconnt from these prices If cash accompanies order. We recommend full telescope lids 

 for designs and for shipping purposes; shallow lids for local delivery. Specify if shal- 

 low or full telescope lids are wanted where we price each, otherwise we will ship which- 

 ever is most convenient. 



If yon want the best hlch qaality boxes possible at the most reasonable prices, send 



ns your order MOW, while we can afford to famish at prices 



far below the market. 



Lindley Florist Box Co. "Quality Box Niken" Narion, Ind. 





MenMoa The Bertew wben yea witte. 



OSCAR LEISTNER 



SUCCESSOR TO 

 JOHNSON BASKET CO. 



MMifidiiren of "BEST-OF-ALL" Une of Horists' 

 Bashcb and Pot Covers 



319 W. Randolph St., Chicago 



Always mention the Florists' Review when 

 writing advertisers. 



BUY 



Your Holiday 

 Baskets NOW 



BarliBstoR Willow Ware Shops 



BURUNOTON. IOWA. 



Writ* for lUoatraUd Catalogna 



Always mention the Florists' Review whea 

 writine advertisers. 



