60 



The Florists' Review 



Decembeu 26. 1918. 



Tb* florist* whoa* cards avPMU* on fli« 

 — >— from otb«r florists for 



oamrlnc this hsad, 

 dollTory oB tli* 



■ro.V*«p«r«d to fln ordors 



J. GRULICH & SONS 



Members Florists' Telegtaph 

 Delivery Association 



FLORAL ARTISTS 



616 WASHINGTON STREET, HOBOKEN, N. J. 

 Telephone 510 Hoboken 



SEND US YOUR HOBOKEN 

 AND JERSEY CITY ORDERS 



DETROIT, MICH. 



FETTERS, FLOWERS 



17 Adams Ave. E. 



Member F. T. D. 



DETROIT, MICH. 



SCRIBNER FLORAL CO. 



Member F. T. D. 604 East Fort St. 



Member Florists' Telegraph Deliverj- Ass'n. 



DETROIT and VICINITY 



LBembFIortlCo., Aibo.|Pocheion. i53B,tesSL 



LANSING, MICH. 



H\RRY E. SAIER. 109-tll E. Ottawa St. 



• branch store at mason, MICH. 



Comparative Prices: Rassells, {3.00, others $2.00; Car- 

 nations, $1.60; Sweet Peas, 60c doz.; Stevia, 76c doz.; 

 Violets, $2.00 per 100; Mums, $5.00 up: Pompons, $2.00; 

 Pot Plants. $1.00 up; Primulas, Mums, Cyclamen, etc. 



Orders fornearby points will be filled or forwarded with- 

 out charge to responsible florists. 



You will not have to worry if we have your orders. 



LANSING, MICH. 



J. a. bissinger. g.'g'-s': 



DETROIT, MICH. 



BEARD FLORAL CO., 



1617 

 Grand River Ave. 



^Ji^t^i^tAS^i^i^iiSiii^iia^Jt^Ji^i^t^t^i^B?^^^^ 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



S. A. F. PUBLICITY CAMPAIGN. 



Plans for the Winter. 



During the iiioiitlis of January and 

 February our coniinittees have arranged 

 to rnn a series of six advertisements 

 through about twenty-eigfit magazines 

 of national circulatioii, some being 

 given three insertions and otliers two. 

 One insertion through the whole list 

 will give us an aggregate circulation of 

 10,000,000, without taking into consid- 

 eration the fact that the number of 

 readers, as generally computed, will be 

 at least four times as many. The other 

 insertions will be in the same propor- 

 lion. 



To get tlie full benefit of this wide- 

 spread publicity, florists who arc wise 

 will con; fit their establishments with 



the magazine advertising by running 

 reproductions of these advertisements 

 ill their local newspapers, over their own 

 names. To make this possible, our pro- 

 motion bureau is prei^aring electrotypes, 

 to fit a two-column space in any news- 

 jjaper. They are reproductions of the 

 magazine advertisements. Each carries 

 our slogan, "Say It with Flowers," as 

 a display headline, a suitable illustra- 

 tion, and one of the following subheads 

 to appropriate reading matter: "For 

 Weddings;" "On St. Valentine's 

 Dav; " " For the Sick Room ; " " On Her 

 Birthdav;" "On His Birthdav;" "For 

 Gifts."' 



Plates Are Ready. 



The plates occupy less space than 

 those previously ])yt out by the bureau, 

 ;iiid mav be used as auxiliaries to the 



Service for 



Charleston, S. C. 



AND LOWER 



South Carolina 



Rodgers 



Floral Co. 



219 KING STREET 



CHARLESTON 



The very best grades of 

 all seasonable cut flow- 

 ers always on hand. 



Wedding, Funeral and 



Corsage work strictly 



first-class 



When you get it from 

 Rodgers, it's the Best 



Rodgers 

 Floral Co. 



STORE AND SHOWROOMS 



219 KING STREET 



GREENHOUSES 



174 TRADD STREET 



Charleston, S. C. 



Members of Florists' Telegraph 

 , Delivery. 



