December 26. 1018. 



The Florists^ Review 



69 



GOLDEN YELLOW 



CALLA ELLIOTTIANA 



(not lemon yellow) 

 1 to lia.ln.,$9.00 per 100; IHi-ln. up. Sll.OO; l»4-ln. 

 np.tt3.00: 2-ln. up. $16.00: 2>4-lo. up. $18.00; 2<a-ln. 

 up, $20 00; 2»4-ln. up, $23.00; Sin. up, $25 00. 



CALLA AETHIOPICA 



White. Dormant balbB. 

 3 to 4-ln. dr., $1.60 per 100; 4 to 6-1d., $6.00. 



GLADIOLUS BULBS 



Send for fall Uet. 

 Panama, $3.00, $2.26, $1.60; America. $2 00, $1.60, $1.00; 

 BrencbleyenslB, $2.00, $1.60, $1.00; Lehman and 

 Alice Carey together, $3.60, $2.76, $1.76; Pendleton 

 $5.00, $4.00, $3 00; Chicasro White. $3.00. $2.5U, $1.70 

 Gl. of Holland, $4.00, $3.00, $2.00; Mixed, 20 highes 

 priced sorts. $2.60. $2.00, $1.60; MUed, all sorts, $2.00 

 $1.60, $1.00. 



BROWI BILB RANCH, ""SSSh^ 



Mention The BcTlew when yon write. 



associated with each other for a long 

 time, the new partnership promises to 

 be a thoroughly congenial one. To help 

 out further, Charles Jellett, former 

 bookkeeper at the Boland store, has 

 gone with the new company. Messrs. 

 Shellgrain and Bitter are well satisfied 

 with initial business, sales having been 

 heavy since the first day. The store 

 has a wide frontage on Kearny street, 

 providing excellent display facilities, 

 and the interior is conveniently and 

 attractively arranged. When the final 

 touches are put on, including the instal- 

 lation of additional wall mirrors, there 

 will be nothing left to be desired from 

 any standpoint. 



December 16 was opening day for the 

 new store of C. C. Navlet & Co., on 

 Market street, oflE First street. Louis 

 Picetti, who had charge of the branch 

 fo.merly maintained in the Emporium, 

 is manager. He is assisted by his 

 brother John. The location is consid- 

 ered especially favorable for the seed 

 and plant departments of the business, 

 and it is believed cut flowers will have 

 a good sale also, although this line, to 

 start with, is being handled on a small 

 scale. There was a rush of business the 

 first day, according to Mr. Picetti, when 

 many opening specials were offered, 

 especially in the way of flowering 

 plants. Each visitor was presented 

 with a package of giant-flowering as- 

 ter seed. In the arrangement of the 

 store, cut flowers and plants extend 

 down one side^ and the other side is 

 largely taken up with seed drawers, 

 garden tools, etc., while bulb bins oc- 

 cupy the center space toward the rear. 



The use of the adjoining store was 

 secured to accommodate overflow holi- 

 day stock. It was filled with cyclamens, 

 poinsettias, begonias and other potted 

 plants. 



The downtown florists' establishments 

 generally had attractive Christmas dis- 

 plays, which no doubt exerted a strong 

 influence in encouraging liberal expendi- 

 tures for cut flowers and plants for gifts 

 as well as home adornment. 



Podesta & Baldocchi had a wonder- 

 ful display of plants, including tubs of 

 poinsettias selling for $35, $40 and $50. 

 They made a big showing of heather 

 also, and had a fine assortment of cycla- 

 mens and ferns. Few begonias were 

 oflFercd at this establishment, and Mr. 

 Podesta says the reason for their ab- 

 sence is that his firm has not found 

 them a satisfactory potted plant for 

 holiday trade. Few people, he says, 

 know how to take care of them and 

 more complants come in about the 

 blooms falling than in the case of any 

 other flower. 



B. M. Joseph 's force was busy with 

 funeral work while making holiday 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



Mention The B*Ti«w when yott write. 



CALIFORNIA VIOLETS 



Good Stock in Quantity 



ENOMOTO & CO., Inc. 



Wholesale Growers and Shippers 

 35 Saint Anne St. SAN FRANCISCO, CAL. 



Mention The IteTlew when yoa write. 



PLUMOSUS AND SPRENGERI SEED 



For delivery in February and March, 1919, 1 wUl have between seven and ten million leeds of AsparaKni 

 PlanxwnB and Asparasos Sprengreri. 



1 am now making contracts for this seed and solicit correspondence from Intending pnrehasers. 



The weather will not affect this seed in any way, as it is already set and growing under lath in my narsery 

 at Montebello, where frost is anknown. 



HARRY BAILEY, Naraeryman, R. F. D. No. 6, Box 354, Los Angeles, Cal. 



Mention Th« Beriew when yon write. 



BULBS 



FLORISTS' SUPPLIES 



C. KOOYMAN CO.,ync. 



431 Bash Street, SAN FRANCISCO,ICAL. 



Mention Th. Review when yon write. 



RUDOLPH FISCHER 



rreesia SpcdalisI SAN GABRIEl, CAl. 



Mention The Review when yon write. 



preparations. Flowers were higher here 

 than ever before for Christmas, accord- 

 ing to A. Cuneo, who buys for this store, 

 but he looked for everything to clean 

 up in the rush. 



The Art Floral Co. had a wide assort- 

 ment of fancy plant arrangements and 

 combinations for the holiday trade, 

 many of which were designed by P. V. 

 Matraia, head of the business. This 

 firm is proud of the fact that its mem- 

 bers and employees went 100 per cent 

 in the Bed Cross membership campaign, 

 as they had done in previous Liberty 

 Loan and other war drives. 



Mrs. Copeland, who, with her daugh- 

 ter, succeeded the Misses Hannon on 

 Sutter street, made a holiday specialty 

 of cone wreaths and garlands, with 

 excellent success. The wreaths were 

 made especially for this establishment 

 and hundreds of them sold. Another 



OWN ROOT 



FIELD GROWN 



Howard Rose Co. 



Hemet. n California 



Mention The Review when yon write. 



MEXICAN IVY 



New Crop Now 

 Ready 



FXirAN HUMBOLDT 



HvY ^ERGREEN CO. 



^ DfenriBe.H— heWtCe..Cil. 



SANTA CRUZ, CAL. 



Los ROBLES 



Freesias -- Callas 



Mention The Review when yon write. 



FREESIA PURITY 



AND OTHER BULBS 



Write for prices 



C. lUtt LiUey, Bilk Gnwer, Saati Criz, Cilil 



