12 



The Florists^ Review 



Januabt 2, 1919. 



SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY, NEW YORK 



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SOCIETY OF AMERICAN FLORISTS. 



Officers and Committees fot 1919. 



The oflficers and the new members of 

 the board of directors of the S. A. F. 

 began their terms January 1. Simul- 

 taneously, President J. F. Ammann, 

 Edwardsville, 111., announced the com- 

 mittees that will serve during 1919. 

 The oflScers, committees and state vice- 

 presidents of the society are as follows: 



THE OFFICERS. 

 President — J. Fred Ammann, Edwardsville, 111. 

 Vice-President— B. A. Fetters, Detroit, Mich. 

 Secretary — John Young, 1170 Broadway, New 

 York. 

 Treasurer — J. J. Hess, Omaha, Neb. 



BOARD OF DIRECTORS. 



Term Expiring 1020— Frank X. Stuppy, St. 

 Joseph. Mo.; George W. Hess, Washington, D. C. 



Term Expiring 1921 — Joseph A. Manda, West 

 Orange, N. J. ; Charles E. Crttchell, Cincinnati. O. 



Term Expiring 1922-^oseph H. Hill. Rich- 

 mond, Ind.; C. C. Pollworth, Milwaukee, Wis. 



DIRECTORS UNDER AFFILIATION. 



Philip Breitmeyer, Detroit, Mich., vice-presi- 

 dent Florists' Telegraph Delivery Association. 



Benjamin Hammond, Beacon, N. Y., president 

 American Rose Society. 



Charles S. Strout, Blddeford, Me., president 

 American Carnation Society. 



E. G. Hill, Richmond, Ind., president Florists' 

 Bail Association. 



Philip F. Kessler, New York, president New 

 York Florists' Club. 



Alban A. Harvey, Brandy wine Summit, Pa., 

 president Florists' Club of Philadelphia. 



Allie J. Zech, Chicago, 111., president Chicago 

 Florists' Club. 



August Hummert, St. Louis, Mo., president St. 

 Louts Florists' Club. 



Charles J. Graham, Cleveland, O., president 

 Cleveland Florists' Club. 



Robert Weeks, Cleveland, O., president Na- 

 tional Association of Gardeners. 



Washington Representative — W. F. Gude. 



WASHINGTON REPRESENTATIVE. 



W. F. Gude, Washington, D. C. 



NATIONAL FLOWER SHOW COMMITTEE. 



George Asmus, Chicago, 111., term six years. 



A. Farenwald, Roslyn, Pa., term expires De- 

 cember 31. 1919. 



W. H. Duckham, Madison, N. J., term expires 

 December 31. 1920. 



Patrick Welch. Boston, Mass., term expires 

 December 31. 1921. 



Thomas Roland, Nahant, Mass., term expires 

 December 31, 1922. 



Herman P. Knoble, Cleveland, 0., term expires 

 December 31, 1923. 



The above committee elects its chairman. 



TARIFF AND LEGISLATION. 

 (Re-appointed.) 



William F. Gude, chairman, Washington, D. C. 



James McHutchlson, New York, N. Y. 



William H. Slebrecht, Jr., Long Island City, 

 N. Y. 



Heber J. Ware, New York. N. Y. 



Leonard Vaughan, Chicago, 111. 

 PUBLICITY. 



Thomas H. Joy, Nashville, Tenn., term five 

 years. 



S. A. Anderson, Buffalo, N. Y., term expires 

 December 31. 1919. 



Guy W. French, Morton Grove, 111., term ex- 

 pires December 31, 1920. 



Henry Penn. Boston, Mass., term expires De- 

 cember 31, 1921. 



Edwin J. Fancourt. Plilladelphis, Pa., term 

 expires December 31, 1922. 



The above committee elects its chairman. 



PUBLICITY FINANCE COMMITTEE. 

 (Re-appointed.) 

 George Asmus. chairman. Chicago, 111. 

 W. R. Pierson. Cromwell, Conn. 



F. L. Atkins. Rutherford. N. J. 

 Herman P. Knoble, Cleveland, O. 

 John Young, New York, N. Y. 



CREDITS AND COLLECTIONS. 



Robert C. Kerr, chairman, Houston, Tex. 



S. 8. Pennock. Philadelphia. Pa. 



Frederick Lautenschlager. Chicago, 111. 



Philip Breitmeyer, Detroit. Mich. 



Frank X. Stuppy. St. Joseph, Mo. 

 CONVENTION GARDEN. 



L. Jules Bourdet, St. Louis, Mo., term three 

 years. 



Theodore Wirth, Minneapolis, Minn., term ex- 

 pires DecembiT 31, 1919. 



Philip Breitmeyer, Detroit, Mich., term expires 

 December 31, 1920. 



The above committee elects its chairman. 



SCHOOL GARDENS. 



(Re-appointed.) 

 Benjamin Hammond, chairman. Beacon, N. Y. 

 A. J. Loveless, Lenox, Mass. 

 Michael Barker, Chicago, 111. 

 Irwin Bertermann, Indianapolis, Ind. 

 Leonard Barron, Garden City, N. Y. 



AMERICAN PRODUCTS. 

 P. R. Pierson, Tarrytown, N. Y. 

 E. G. Hill, Richmond. Ind. 

 Karl P. Baum, Knoxvllle, Tenn. 



NOMENCLATURE. 



Prof. E. A. White, chairman, Cornell Uni- 

 versity, Ithaca, N. Y. 



Prof. H. B. Dorner, Urbana, 111. 



Dr. N. L. Britton, Botanical Gardens, Bronx 

 Park, N. Y. 



BOTANIST. 



John Dunbar, Rochester, N. Y. 



PATHOLIGIST. 



Alex. Lurie, Missouri Botanical Gardens, St. 

 Louis, Mo. 



ENTOMOLOGIST. 



Prof. H. C, Irish, St. Louis, Mo. 



STATE VICE-PRESIDENTS. 



Alabama — W. B. Patterson. Jr., Montgomery. 



Arizona — John Z. Howe. Tucson. 



Arkansas — Thomas Shelton. FayettevlUe. 



California, north — Eric James, Oakland. 



California, south — Fred Howard, Los Angeles. 



Colorado — N. A. Benson, Denver. 



Connecticut — Carl C. Reck, Bridgeport. 



District of Columbia — Theodore Dietrich. Wash- 

 ington. 



Florida — C. D. Mills. •Jacksonville. 



Georgia — Daniel C. Horgan, Macon. 



Idaho — W. A. Worel. Pocatello. 



Illinois, north — Paul Kllngspom, Chicago. 



Illinois, south — B. Juergens, Peoria. 



Indiana, north — W. J. Vesey, Jr., Fort Wayne. 



Indiana, south — Anders Rasmussen. New Al- 

 bany. 



Iowa — J. T. D. Fulmer. Des Moines. ' 



Kansas — Charles P. Mueller. Wichita. 



Kentucky — George B. Schulz, LoniRville. 



Ijoulslana — Peter A. Chopin, New Orleans. 



Maine — John H. Stalford, Bar Harbor. 



Maryland— W. F. Ekas. Baltimore. 



Massachusetts, east — E. Allan Pelrce, Wal- 

 tham. 



Massachusetts, west — A. Montgomery, Jr., Had- 

 ley. 



Michigan, east— Ell Cross. Grand Rapids. 



Michigan, west — Robert M. Rahaley, Detroit. 



Minnesota— O. J. Olson. St. Paul. 



Mississippi — S. W. Crowell, Rose Acres. 



Missouri, east — W. J. Pilcher. Klrkwood. 



Missouri, west — Samuel Murray, Kansas City. 



Montana— Philo H. King, Butte. 



Nebraska — Edward Williams. Grand Island. 



New Hampshire — Donald McLeod. Concord. 



New Jersey — Lyman B. Coddlngton, Murray 

 Hill. 



New Mexico — Byron Henry Ives. Albuquerque. 



New York, east — Emll Schloss, New York. 



New York, west — George B. Hart, Rochester. 



North Carolina— William Rehder. Wilmington. 



North Dakota — T. D. Smedley, Fargo. 



Ohio, south — H. W. Sheppard. Cincinnati. 



Ohio, north — Frank Friedley. East Cleveland. 



Oklahoma— Lon Foster, Oklahoma City. 



Oregon — H. Nlklas, Portland. 



Pennsylvania, east — Arthur A. Niessen, Phila- 

 delphia. 



Pennsylvania, west — W. A. Clarke, Pittsburgh, 



Rhode Island — Edmund G. Brook, Jr., Provi- 

 dence. 



South Carolina — C. A. Moss, Spartanburg. 



South Dakota — M. M. Strong. Sioux Falls. 



Tennessee — Harold Joy, Nashville. 



Texas— William J. Baker. Fort Worth. 



Utah — Robert Miller. Farmington. 



Vermont — William H. Graham. Manchester. 



Virginia — D. C. Grillbortzer. Alexandria. 



Washington — John Holze. Seattle. 



West Virginia — B. J. Dudley. Parkershurg. 



Wisconsin — Nlc Zweifel, North Milwaukee. 



Wyoming — Louis B. Westholder. Evanston. 



Bermuda — B. Worrall, Outerbridge, Shelley 

 Bay, Mt. Pleasant. 



Alberta— A. M. Terrill, Calgary. 



British Columbia — James Brand. Vancouver. 



Manitoba— A. R. King. Winnipeg. 



New Brunswick — S. Pederson. St. Johns. 



Ontario — John Dunlop, Toronto. 



Quebec — William Cotter. Montreal. 



Cuba — Antonio Martin, Havana. 



•John Young, Sec 'y. 



favorable conditions. The great war is 

 ended and with it the necessity, which 

 many people have believed to exist, for 

 economies, including the use of flowers 

 in the home. Industrial conditions in 

 1919 are expected to be such as to in- 

 sure prosperity and everything augurs 

 well for the florists' trade. 



It was demonstrated through our work 

 in the year just closed that the public 

 is influenced by publicity of the kind 

 that is suggestive. Therefore, ourjcom- 

 mittees believe that it is advisable to 

 confine their efforts along the lines al- 

 ready followed. As already announced^ 

 contracts have been placed for a series 

 of advertisements to appear repeatedly 

 during January and February in twenty- 

 eight national magazines. Electrotypes 

 of these advertisements for the use of 

 florists in their local newspapers are 

 now ready, and the set of six will be 

 mailed promptly on receipt of the 

 price, $3 per set. All the magazines 

 circulate in the neighborhood of every 

 florist in the country, so a liberal use 

 of these advertisements during the two 

 months is strongly recommended to- 

 those who want to draw individual bene- 

 fit from the magazine publicity. 



1919 Subscriptions Wanted. 



Our committees are earnestly hoping 

 that all florists who have not already 

 notified the secretary of their willing- 

 ness to make an annual subscription tO' 

 the fund for the remaining three years 

 of the campaign will do so at once. The 

 results from the first year's publicity 

 are too good to be permitted to grow 

 stale in the least, but we can only re- 

 tain and increase them through renewed 

 effort. The secretary will be pleased to- 

 mail a special subscription form to any- 

 one making request; also a copy of the 

 new circular describing our direct serv- 

 ice aids up to date. 



In a letter just received from William 

 L. Rock, of the William L. Rock Flower 

 Co., Kansas City, Mo., that gentleman 

 says: "We shall be only too glad to- 

 subscribe $200 per annum for the next 

 four years. We feel that the campaign,^ 

 so far as it has gone, has done a great 

 deal toward building up the florists' 

 business. Of course, we have no way of 

 checking or telling the amount of busi- 

 ness derived from this source. It seems 

 clear to us, however, that if double the 

 amount were used next year, it would 

 be money well spent, and we believe that 

 the smaller florists throughout the coun- 

 try will soon recognize its value and 

 possibly will subscribe a larger amount 

 than they have in the past." 



If every florist would view our pro- 

 ject in the same way, the support would 

 be such as to make the complete attain- 

 ment of our object an easy matter, and 

 business for all would be increased to 

 a remarkable extent. Begin the new 

 year well — send in a subscription, and 

 use our direct service aids. 



John Young, Sec'y. 



S. A. F. PUBUCITY CAMPAIGN. 



Second Year Opens. 



The second year of our national pub- 

 licity campaign has commenced under 



SuUlvan, Ind. — Edgar Beck, of Maple 

 Park Farm, is building another green- 

 house, 30x150 feet, for the growing of 

 vegetables for the spring trade. He 

 also grows small fruits in quantity for 

 the market. 



Fort Worth, Tex. — The holiday win- 

 dow display of the Drumm Seed & Floral 

 Co., featuring an array of flowers and 

 ' * peace doves, ' ' attracted much favor- 

 able comment and secured considerable 

 local publicity. 



