

Jancaby 2, 1910. 



The Florists' Review 



13 



■■■ ■ ■ ■ ■ ■■■■ ■■■a 



PRESIDENT AMMANN GREETS 



S. A. F. MEMBERS 



j^^^^ y^^g^^^Hj^g 



■ ■■■■ ■■■■■ I B WM 



-■■■■"■"■^*" 



Outlines His Ideas of Needs of the Trade to Meet Conditions 

 during the Period of Reconstruction, and Plans for the Year. 



|S president of the Society of 

 American Florists, I extend 

 hearty greetings to all mem- 

 bers of our beloved society, 

 and to all members of the 

 craft, everywhere. 



First, let us give thanks 

 to the Almighty God, who has seen fit in 

 His infinite wisdom to end the cruel con- 

 flict that has been raging in bleeding Eu- 

 rope for over four years, and for the part 

 our glorious nation has been privileged 

 to have in bringing it to a speedy end. 

 I am sure that the florists all over 

 the world can point with pride to the 

 part we, as a profession, have had in 

 helping to win the war. Our money 

 has been cheerfully lent to the govern- 

 ment, and given to other war activities, 

 while our gallant young men have 

 marched out at the country 's call, cheer- 

 fully sacrificing their all for the great 

 cause of humanity and world democracy. 

 Fellow members, our work is not fin- 

 ished. We must now prepare ourselves 

 for the great recon- 

 struction period. 

 Our business must 

 be adjusted to meet 

 the demands which 

 will be made upon 

 us. 



The Beadjustment. 



Millions of dol- 

 lars will now be di- 

 verted from other 

 channels. It be- 

 hooves us to prepare 

 ourselves to get a 

 large part of this 

 business. Our prod- 

 uct is bound to be 

 in greater demand 

 than ever before. 

 "We must strive to 

 furnish better qual- 

 ity and more effi- 

 cient service. This 

 can best be accom- 

 plished by more 

 thoroughly organiz- 

 ing our forces. 



We have come out 

 of this struggle far 

 better equipped for 

 this coming great 

 period than many of 

 us expected, so it 

 behooves us now to 

 concent rate our 

 forces and just how 

 can we best do this? 



First _ of all, I 

 want to address my- 

 self to the young 

 men of our society. 

 Be sure to co- 



operate. Strive to continue the wise 

 policies so well established by the old 

 leaders. Improve the standard of cul- 

 ture and quality. And let us add to 

 that the commercial progress in keeping 

 with the present day and age. 



Push Publicity Campaign. 



Just now publicity with us is the 

 watchword. The cornerstone for this 

 wonderful addition was laid just sixteen 

 short months ago in the city of New 

 York, soon after our great nation en- 

 tered into the war. But in spite of 

 the trying commercial situation all over 

 our land, the success was most mar- 

 velous. Too much credit cannot be 

 given to the men who launched this 

 great movement, and to the committees 

 who so nobly carried on this work. 

 Everybody should get behind this great 

 work and assist the leaders now more 

 than ever. 



To the officers and members of the 

 affiliated organizations, I extend the 



J. Fred Ammann. 



(President of the S. A. F.' 



most cordial invitation for a hearty co- 

 operation the coming year. Several 

 have already acquired representatives on 

 the parent society 's board of directors, 

 which is indeed cheering. Let us hope 

 that many more will soon increase their 

 memberships so they, too, may avail 

 themselves of the opportunity of having 

 their presidents members of our board. 

 The old S. A. F. is truly proud of all 

 its offspring, and we bid you speed on 

 in your special lines. It not only means 

 progress for you, but it also helps the 

 parent society; and every good parent 

 wants to see his children succeed. 



To the members of state associations 

 and local florists' clubs, I also extend 

 an invitation for hearty cooperation. 

 Every state in the Union should have 

 either a state association or a local club 

 in one of its principal cities. The mem- 

 bers of such organizations should strive 

 to secure enough members so they, too, 

 may have representation on the national 

 board of directors. This can be done 

 and we cannot be 

 too thoroughly or- 

 ganized. Let us 

 make this a part of 

 our 1919 platform, 

 ever remembering 

 that we need you 

 and you need us. 



To the Orowers. 



The members of 

 the three represent- 

 ative branches of 

 our trade, namely, 

 the growing, whole- 

 saling and retailing, 

 I want to invite to 

 counsel with us for 

 promoting the inter- 

 ests of the trade at 

 large. 



Mr. Grower, it's 

 up to you to get bet- 

 ter organized. 

 Growers should 

 . have branch organi- 

 zations, to confer 

 often in reference 

 to combating in- 

 sects and diseases, 

 the use of fertiliz- 

 ers, etc. Also the 

 kinds of stock to 

 grow. In fact, we 

 need more strictly 

 g r o w e rs ' associa- 

 tions. 



The wholesalers, 

 too, need to be more 

 thoroughly organ- 

 ized locally, to carry 

 on their own inter- 

 e s t 8 successfully, 



