28 



The Florists^ Review 



jANDABt 2, 1919. 



CUT FLOWERS 



WE ALWAYS HAVE THE GOODS 

 IF THEY ARE TO BE HAD 



Green and Brown Magrnolias 



Per Carton, $1.50 



Fancy Ferns 



$4.00 per 1000, subject to change 



Galax Leaves, Sphasrnum 

 Moss, Leucothoe Sprays. 



Local Selling Agent for the NEW ROSE PREMIER 



Place your standins^ orders with me and stop worrying 



H. G. BERNING, 



1402-4 PINE STREET, ST. LOUIS, MO. 



Both Long Distance Phones 



Mention The HeTJew when you write. 



and a fine display of new dissemina- 

 tions. E. E. T. 



ST. Loxns. 



Christmas Business Heavy. 



From reports gathered from the lead- 

 ing retailers downtown and in the west 

 end, we must record this year's Christ- 

 mas business as satisfactory. A great 

 quantity of plants was offered because 

 of the high prices of cut flowers and 

 the retailers had large numbers of them. 

 These brought the business, as the pub- 

 lic kept away from cut flowers as much 

 as possible. The weather, too, was 

 highly satisfactory and plants needed 

 little wrapping, which saved a great 

 deal of time. In looking over the show- 

 rooms of the uptown florists, we found 

 them empty by noon Christmas day, but 

 there was still a fairly good supply of 

 cut flowers in the iceboxes. Among the 

 plants that sold well were cherries and 

 peppers. Poinsettias, as usual, had the 

 call, with cyclamens and begonias next. 

 Arrangements of mixed plants in bas- 

 kets sold better than ever, and some 

 exceedingly handsome ones were seen. 

 The usual pots and pans of bulbous 

 stock were missed, as only a few were 

 in. 



As to cut flowers, there hardly was 

 any choice. The high prices scared 

 many buyers off. One retailer declared 

 that "another year of out-of-reach 

 prices on cut stock will about kill the 

 cut flower business for Christmas." De- 

 cember 24 prices in the wholesale mar- 

 ket broke badly, as many of the retail- 

 ers refused to buy at the quotations. 

 Consequently prices were cut heavily. 

 Carnations went down to as low as $5 

 per hundred, with $8 per hundred the 

 top for fancies. The wholesalers this 

 year surely were "between the devil 

 and the deep, blue sea," with the grow- 

 ers demanding high prices and the re- 

 tailers refusing to buy, while those who 

 had placed orders in advance were com- 

 plaining when the market broke. This 

 situation applied only to carnations, as 

 other cut stock was held at about the 

 prices of other years. 



There was a satisfactory demand for 

 roses in all grades and varieties. Beau- 

 ties were scarce, but the supply of Eus- 

 sells, Ophelias, Columbias and the Kil- 

 larneys was good, and prices were about 



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i i 



I More Flowers for Less Honey I 



I CARNATIONS, ROSES, SWEET PEAS I 



Russell 15c to 40c 



Columbia 15c to 40c 



Ophelia 8c to 20c 



Killarneys 8c to 1 5c 



Wards 8c to 15c 



Sunburst 8c to 20c 



Carnations 5c to 8c 



Sweet Peas, 100, $1.50 to $3.00 



Bronze Galax 1000, 1 .50 



Asparagus bunch, .50 



Fancy Ferns 1000, 5.00 



Cal. Violets, dz. bunches, 2.50 



All stock home-grown, not reshipped. 



T. J. NOLL & COMPANY 



= 1109 Grand Avenue 



KANSAS CITY, MO. s 



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Mention The ReTlew when yon write. 



LARGEST DEALERS IN HOME-GROWN 



CUT FLOWERS 



IN THE CINCINNATI MARKET 



Full Line of Florists' Supplies and all Greens in Season 

 GIVE US A TRIAL ORDER 



THE WM. MURPHY CO. 



Day Phnts Mtia Ne-NI 329 Malfl St, CINCINNATI, OHIO mtM PlMH WarsM im 



Mention The BeTJew wben yoa write. 



normal. Violets were held at $2.50 per 

 hundred, but the price dropped to $1.50 

 per hundred December 24. Bulbous 

 stock was scarce. Paper Whites sold for 

 $10 per hundred and lily of the valley 

 at $8 per hundred. Sweet peas cleaned 

 up well, as the supply was small all 



through the week. There was a big call 

 for greens, especially adiantums, aspara- 

 gus and smilax. 



Business since Christmas has been 

 dull, but there v^ere a great many or- 

 ders placed for decorations for New 

 Year's, which was expected to be a good 



